Zoominfo

MAY 11, 2021

Match rate indicates the percentage of people from your exported list of contacts that can be correctly identified on your digital ad platform. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At That’s where intent data comes in.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

Match rate indicates the percentage of people from your exported list of contacts that can be correctly identified on your digital ad platform. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Trick #3: Use intent data to serve relevant content.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Lead411

MARCH 28, 2024

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase. What are their pain points and challenges?

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

Zoominfo

JUNE 14, 2022

Only using native audiences: Although some social channels’ native audiences are better than others, that doesn’t mean you should rely solely on native capabilities to pinpoint your desired audience segments. It’s better to add in dynamic data that is ever-changing and always up-to-speed with your audience’s most recent behaviors.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

SEPTEMBER 22, 2022

Tools may include intent data, personalization, and chatbots. If you have tools that aren’t being used or don’t deliver a strong return on investment, it’s time to consolidate. Think buying signals, engagement, and account-based marketing.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

OCTOBER 5, 2021

You’ll spin your wheels and get frustrated, leading to turnover, lost productivity, and reduced budget because you can’t get a return on investment.” Segment between those who requested a free trial versus those who requested more information. When a lead turns cold — don’t let them fall off your radar.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

NOVEMBER 29, 2021

You can monitor your email program holistically or segment by type of email. Performance metrics Deliverability rate : The percentage of total emails delivered in relation to the total sent. For example, if you send an email to 10,000 people and 9,900 receive the email in their inbox, the deliverability rate is 99%. “Set

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130