Zoominfo

MAY 11, 2021

Look for titles such as CEO, CFO, and VP of sales. To do that, you need robust, high-quality data. With the right B2B data provider , you can pull key decision makers’ names and contact information at each account, then export that list into your digital ad platform to create your campaign. That’s where intent data comes in.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

Look for titles such as CEO, CFO, and VP of sales. To do that, you need robust, high-quality data. With the right B2B data provider , you can pull key decision makers’ names and contact information at each account, then export that list into your digital ad platform to create your campaign. That’s where intent data comes in.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Lead411

MARCH 28, 2024

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase. Who is your ideal customer? What are their pain points and challenges?

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

Zoominfo

MAY 16, 2022

According to Forrester’s 2022 Predictions , 75% of these efforts won’t meet their return on investment goals. So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par.

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

Zoominfo

JANUARY 4, 2022

We expect to see B2B companies investing more money into fewer, but better tools in order to streamline their systems, improve workflows, increase productivity, and ultimately see stronger return on investment. ZoomInfo MarketingOS Finally, ABM with data you can trust. You give them air cover and ping it back to sales.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. Today, sales is driven by insights. In an increasingly competitive business environment, organizations of all sizes are turning to sales engagement platforms to manage this workload.

Scale 130

Scale Hiring Sales Automation ROI 130

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

SEPTEMBER 22, 2022

Intelligence and automation will not only help you turn marketing-qualified leads into sales opportunities — but do so at scale. Tools may include intent data, personalization, and chatbots. Customer Relationship Management (CRM) Sales and marketing alignment should be a constant goal in your tech stack.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

NOVEMBER 29, 2021

Intent lift. Run two variations of a campaign — one with intent data layered in and one without. Then ask yourself: if the conversion rate increases by X amount with intent, how much more could I pay to box out the competition for audiences, while still being as efficient or more efficient than my non-intent audiences?

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

JUNE 14, 2022

You should match a list of strong prospects via your first-party data or a trusted third-party data provider to layer on top of the native audience. Your cost per lead might increase, but virtually all of your leads will be qualified or otherwise further along in the sales cycle. Always put the goal first.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SalesFuel

FEBRUARY 24, 2025

The sales landscape is more competitive than ever, and relying on instinct or outdated methods just doesnt cut it anymore. Smart businesses need to tap into the power of data-driven decision-making, which means using sales intelligence tools and B2B sales intelligence tools to stay one step ahead.

Software 52

Software Software Tools Lead Rank 52

Lead411

JULY 2, 2024

The 28 Most Common Questions About Gaining More Sales Leads: Insights from Sales Professionals Generating sales leads is an essential aspect of any business strategy, guaranteeing a consistent flow of potential customers to fuel growth and revenue. What are the Keys to Understanding Sales Leads?

Paid Content 52

Paid Content Lead Rank Lead Scoring Ideal Customer Profile 52