Advertising ROI, Intent Data and Sales

Remote Selling Viewpoints: Sales Intelligence & Buyer Intent Data

SBI

AUGUST 17, 2021

Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling? So those are the metrics we advise customers to measure.

Intent Data

Intent Data Buyer Intent Ideal Customer Profile Intent

What is Buyer Intent Data and how can I use it?

Lead411

MARCH 28, 2024

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase. Who is your ideal customer? What are their pain points and challenges?

Buyer Intent

Buyer Intent Intent Data Intent Buyer

The Key to Account-Based Marketing Success

Zoominfo

MAY 31, 2022

In fact, a recent survey of marketing leaders found broad agreement that ABM programs produce better pipeline growth, revenue growth, and return on investment than competing approaches. Without a strong data foundation, even the most well-thought-out ABM playbook will fail.

Account Based Marketing

Account Based Marketing Ideal Customer Profile Account Marketing

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

MAY 11, 2021

Look for titles such as CEO, CFO, and VP of sales. To do that, you need robust, high-quality data. With the right B2B data provider , you can pull key decision makers’ names and contact information at each account, then export that list into your digital ad platform to create your campaign. That’s where intent data comes in.

Top of Funnel

Top of Funnel ROI Campaigns Maximizer

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

MAY 11, 2021

Look for titles such as CEO, CFO, and VP of sales. To do that, you need robust, high-quality data. With the right B2B data provider , you can pull key decision makers’ names and contact information at each account, then export that list into your digital ad platform to create your campaign. That’s where intent data comes in.

Top of Funnel

Top of Funnel ROI Campaigns Maximizer

Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count

Zoominfo

MAY 16, 2022

According to Forrester’s 2022 Predictions , 75% of these efforts won’t meet their return on investment goals. So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par.

Account Based Marketing

Account Based Marketing Intent Signal Scale ROI

B2B Marketing Trends: What to Expect in 2022

Zoominfo

JANUARY 4, 2022

We expect to see B2B companies investing more money into fewer, but better tools in order to streamline their systems, improve workflows, increase productivity, and ultimately see stronger return on investment. ZoomInfo MarketingOS Finally, ABM with data you can trust. You give them air cover and ping it back to sales.

Account Based Marketing

Account Based Marketing Trends B2B Marketing

Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. Today, sales is driven by insights. In an increasingly competitive business environment, organizations of all sizes are turning to sales engagement platforms to manage this workload.

Scale

Scale Hiring Sales Automation ROI

7 Ways to Align Marketing and Sales Teams

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead

The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

SEPTEMBER 22, 2022

Intelligence and automation will not only help you turn marketing-qualified leads into sales opportunities — but do so at scale. Tools may include intent data, personalization, and chatbots. Customer Relationship Management (CRM) Sales and marketing alignment should be a constant goal in your tech stack.

Demand Generation Targets

Demand Generation Targets Top of Funnel Scale Marketing

Cracking the Code: Decoding Customer Intent Signals

Tenbound

NOVEMBER 27, 2024

As a result, the traditional sales playbook is becoming increasingly obsolete. To succeed in this new landscape, sales leaders must adapt their strategies and equip their teams with the skills and tools needed to thrive. Technology is also playing an increasingly critical role in modern sales.

Intent Signal

Intent Signal Intent Lead Rank Intent Data

Are You Tracking These Crucial Marketing KPIs?

Zoominfo

NOVEMBER 29, 2021

Intent lift. Run two variations of a campaign — one with intent data layered in and one without. Then ask yourself: if the conversion rate increases by X amount with intent, how much more could I pay to box out the competition for audiences, while still being as efficient or more efficient than my non-intent audiences?

Lead Rank

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead

Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

JUNE 14, 2022

You should match a list of strong prospects via your first-party data or a trusted third-party data provider to layer on top of the native audience. Your cost per lead might increase, but virtually all of your leads will be qualified or otherwise further along in the sales cycle. Always put the goal first.

Advertising

Advertising Advertising Lead Rank Marketing Qualified Lead

B2B Sales Process: 9 Steps to Avoid Failure

Lead411

NOVEMBER 7, 2024

B2B Sales Process: 9 Steps to Avoid Failure Succeeding in B2B sales heavily depends on using data strategically to target the right leads, personalize outreach, and close deals efficiently. If you have the wrong data, outdated data or missing data, the time wasted will be tremendous.

Ideal Customer Profile

Ideal Customer Profile Lead Rank Sales Process B2B

Maximizing ROI with B2B Data for a Go-To-Market Strategy

Lead411

OCTOBER 30, 2024

Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning. A data-driven GTM strategy is essential for maximizing ROI in B2B markets.

Ideal Customer Profile

Ideal Customer Profile ROI Account Based Marketing Maximizer

The Future of B2B Data in 2025: 6 Key Trends and Essentials for Success

Lead411

NOVEMBER 14, 2024

Below are the pivotal trends and essentials expected to shape the future of B2B data in 2025. The Rising Importance of Buyer Intent Data Buyer intent data will play a central role in defining the competitive edge for B2B sales and marketing teams in 2025.

Trends

Trends Data B2B Intent Data

B2B Lead Generation: The Ultimate Guide

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring

The 28 Most Common Questions About Gaining More Sales Leads: Insights from Sales Professionals

Lead411

JULY 2, 2024

The 28 Most Common Questions About Gaining More Sales Leads: Insights from Sales Professionals Generating sales leads is an essential aspect of any business strategy, guaranteeing a consistent flow of potential customers to fuel growth and revenue. What are the Keys to Understanding Sales Leads?

Paid Content

Paid Content Lead Rank Lead Scoring Ideal Customer Profile

Sales Pro Central

Remote Selling Viewpoints: Sales Intelligence & Buyer Intent Data

What is Buyer Intent Data and how can I use it?

Trending Sources

The Key to Account-Based Marketing Success

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count

B2B Marketing Trends: What to Expect in 2022

Sales Engagement: Here’s What You Need to Know Before Buying

7 Ways to Align Marketing and Sales Teams

The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Cracking the Code: Decoding Customer Intent Signals

Are You Tracking These Crucial Marketing KPIs?

Marketers: Beware of These B2B Display Advertising Mistakes

B2B Sales Process: 9 Steps to Avoid Failure

Maximizing ROI with B2B Data for a Go-To-Market Strategy

The Future of B2B Data in 2025: 6 Key Trends and Essentials for Success

B2B Lead Generation: The Ultimate Guide

The 28 Most Common Questions About Gaining More Sales Leads: Insights from Sales Professionals

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