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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Match rate indicates the percentage of people from your exported list of contacts that can be correctly identified on your digital ad platform. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At That’s where intent data comes in.

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Match rate indicates the percentage of people from your exported list of contacts that can be correctly identified on your digital ad platform. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Trick #3: Use intent data to serve relevant content.

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What is Buyer Intent Data and how can I use it?

Lead411

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase. Who is your ideal customer? What are their pain points and challenges?

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Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count

Zoominfo

According to Forrester’s 2022 Predictions , 75% of these efforts won’t meet their return on investment goals. So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par.

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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

Free Trial What Kind of ROI Can You Expect from a Sales Engagement Platform? One of the most common questions among prospective buyers of sales engagement platforms is what kind of return on investment (ROI) they can expect. A sales force is often among the most considerable expenses facing any business.

Scale 130
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Maximizing ROI with B2B Data for a Go-To-Market Strategy

Lead411

Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning. Companies can expect higher ROI as they avoid resources spent on prospects outside their core ICP.

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Cracking the Code: Decoding Customer Intent Signals

Tenbound

Tools like marketing automation software, website analytics, and lead scoring systems can help aggregate this intent data and highlight prospects showing high levels of interest. The most effective sales teams are making intent data a core part of their prospecting strategy to accelerate pipeline and boost conversion rates.