Lead411

MARCH 28, 2024

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase. Who is your ideal customer? What are their pain points and challenges?

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

Lead411

OCTOBER 30, 2024

Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning. Companies can expect higher ROI as they avoid resources spent on prospects outside their core ICP.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

Zoominfo

MAY 11, 2021

Match rate indicates the percentage of people from your exported list of contacts that can be correctly identified on your digital ad platform. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At That’s where intent data comes in.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

Match rate indicates the percentage of people from your exported list of contacts that can be correctly identified on your digital ad platform. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Trick #3: Use intent data to serve relevant content.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Lead411

NOVEMBER 14, 2024

With the constant evolution of data acquisition methods, companies must adapt to changes in data trends, verification practices, and intent-based marketing to stay relevant. Below are the pivotal trends and essentials expected to shape the future of B2B data in 2025. Here’s a guide to help you.

Trends 52

Trends Data B2B Intent Data 52

Lead411

NOVEMBER 7, 2024

Analyze Historical Data : Look at past deals to determine which customer types and segments have had the highest success rates. Implement Intent Data for Timely Targeting Identify Buying Signals : Intent data provides insights into which companies are actively researching topics related to your product.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Zoominfo

MAY 16, 2022

According to Forrester’s 2022 Predictions , 75% of these efforts won’t meet their return on investment goals. So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par.

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Account Based Marketing Intent Signal Scale ROI 130