Lead411

NOVEMBER 7, 2024

Implement Intent Data for Timely Targeting Identify Buying Signals : Intent data provides insights into which companies are actively researching topics related to your product. Use this data to identify companies likely in-market for your solution. Use this insight to build a clear profile of your ideal buyer.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Zoominfo

MAY 16, 2022

According to Forrester’s 2022 Predictions , 75% of these efforts won’t meet their return on investment goals. The root of that stunning shortfall, analysts say, is a lack of insight into the prospective buyer. “Not having enough data can be a bigger issue than having bad data.

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

Zoominfo

JANUARY 4, 2022

We expect to see B2B companies investing more money into fewer, but better tools in order to streamline their systems, improve workflows, increase productivity, and ultimately see stronger return on investment. To support this ping-pong action, sales and marketing teams need to share data and operate out of the same platform.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. The most successful sales teams rely on a combination of sophisticated technology and human expertise to ensure they’re selling the right product, to the right prospect, at the right time.

Scale 130

Scale Sales Automation Hiring ROI 130

Zoominfo

SEPTEMBER 22, 2022

Simultaneously, the prospect of a slowing economy is affecting marketing budgets, creating the perfect conditions for a wave of tech stack consolidation. Tools may include intent data, personalization, and chatbots. If you have tools that aren’t being used or don’t deliver a strong return on investment, it’s time to consolidate.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

OCTOBER 5, 2021

You’ll spin your wheels and get frustrated, leading to turnover, lost productivity, and reduced budget because you can’t get a return on investment.” The goals: deliver a seamless experience for the prospect or customer, increase conversion rates, and ultimately boost revenue. We recommend the following.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

JUNE 14, 2022

Here are some common B2B display advertising mistakes: Remarketing: Just because someone landed on your website doesn’t mean they’re a good-fit prospect. Dynamic suppressed audiences keep out the waste, and dynamic intent audiences ensure you’re always in front of who’s in-market right now.” Always put the goal first.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

NOVEMBER 29, 2021

Intent lift. Run two variations of a campaign — one with intent data layered in and one without. Then ask yourself: if the conversion rate increases by X amount with intent, how much more could I pay to box out the competition for audiences, while still being as efficient or more efficient than my non-intent audiences?

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Lead411

JULY 2, 2024

Your goal is to make prospects want to learn more about your offerings.” Important factors to consider are: – Requirement: Does the prospect require your product? “Qualifying leads ensures you’re spending your time and resources on prospects who are most likely to convert.”

Paid Content 52

Paid Content Lead Rank Lead Scoring Ideal Customer Profile 52