Zoominfo

MARCH 13, 2025

To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment. Solution: Smartsheet partnered with ZoomInfo to fuel its ambitious growth plans, leveraging: High-quality B2B data to refine audience segmentation and personalization.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Zoominfo

MAY 11, 2021

Match rate indicates the percentage of people from your exported list of contacts that can be correctly identified on your digital ad platform. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At That’s where intent data comes in.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

Match rate indicates the percentage of people from your exported list of contacts that can be correctly identified on your digital ad platform. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Trick #3: Use intent data to serve relevant content.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Tenbound

NOVEMBER 27, 2024

Tools like marketing automation software, website analytics, and lead scoring systems can help aggregate this intent data and highlight prospects showing high levels of interest. The most effective sales teams are making intent data a core part of their prospecting strategy to accelerate pipeline and boost conversion rates.

Intent Signal 59

Intent Signal Intent Lead Rank Lead Scoring 59

Zoominfo

JANUARY 4, 2022

We expect to see B2B companies investing more money into fewer, but better tools in order to streamline their systems, improve workflows, increase productivity, and ultimately see stronger return on investment.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

SEPTEMBER 22, 2022

Tools may include intent data, personalization, and chatbots. If you have tools that aren’t being used or don’t deliver a strong return on investment, it’s time to consolidate. Do I have ‘shiny object syndrome?’ Is there a way to reach your goals without investing in this new technology?

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

JUNE 14, 2022

For example, test the same ad with a different headline, CTA copy, or audience layered with intent data in separate campaigns to see what performs best. Even though optimizing for MQLs is more expensive, that’s where you’ll see real return on investment. So, what makes B2B display advertising successful?

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130