Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

JUNE 14, 2022

Marketing mistakes are costly. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Lead411

NOVEMBER 7, 2024

Implement Intent Data for Timely Targeting Identify Buying Signals : Intent data provides insights into which companies are actively researching topics related to your product. Use this data to identify companies likely in-market for your solution. Here’s a guide to help you.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Zoominfo

MAY 11, 2021

While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Implement these three tips to get the most bang for your buck and elevate your marketing program to the next level. Our match rate is consistently up to 2x the industry average!)

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Implement these three tips to get the most bang for your buck and elevate your marketing program to the next level. Our match rate is consistently up to 2x the industry average!).

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

MAY 16, 2022

Marketing technology stacks have been giving marketers headaches since the dawn of time (OK, maybe not that long … but it feels like it). And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools. So why now?

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

Zoominfo

MAY 9, 2022

Free Trial What Kind of ROI Can You Expect from a Sales Engagement Platform? One of the most common questions among prospective buyers of sales engagement platforms is what kind of return on investment (ROI) they can expect. There’s no functional parity between sales automation tools and marketing automation tools.

Scale 130

Scale Sales Automation Hiring ROI 130

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Lead411

JULY 2, 2024

Lead generation can be accomplished through a variety of strategies: – Content Marketing: Developing high-quality content to engage potential customers. – Social Media Marketing: Captivating potential customers on social platforms. What is The Importance of Content Marketing in Lead Generation?

Paid Content 52

Paid Content Lead Rank Lead Scoring Ideal Customer Profile 52