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Why Content Marketing Matters to a Sales Rep

SBI Growth

Creates cheat sheets and sales tools because the ones from Marketing are useless. Download a time study tool at this event. Figure out how much time you spend creating your own Content Marketing tools. The information is distributed to Buyers at each stage in their buying journey. This is the return on investment for you.

Marketing 300
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Why Marketing Management Must Master Deep Digital Analytics

Pointclear

We know geo distribution, client and platform by user.”. She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. I have no axe to grind on this subject, but I do know that: Talking about ROI isn’t enough. It wasn’t an easy conversation.

Analytics 164
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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. As demand for ROI continues, many are retooling their content strategies to prove a return. Too often, marketers are seeing their podcast as a thought leadership tool meant to increase “brand awareness.”

ROI 177
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Remote Selling Viewpoints: Sales Intelligence & Buyer Intent Data

SBI

Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling? When your sellers are well equipped with all the tools and data they need, they’ll be better able to focus on solving their prospects’ problems and facilitating their buying journey.

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5 Things Good Content Marketers Know About How to Grow Your Business by Jayna Locke

Increase Sales

You can be out there connecting, sharing information and tweeting to your heart’s content, and never see one red penny of ROI. You want to identify: Which channels you will use to distribute your content? What analytics tools and success metrics will you use to track the impact of your content marketing strategy?

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “Organizations are facing the decision of which tools to purchase, and how much to spend on those tools.” What is a Marketing Technology Stack?

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Will Sales Teams Move Back Into the Office?

Hubspot Sales

Recently, sales teams have been leveraging virtual meeting tools like Zoom to conduct calls and face-to-face meetings to help build relationships with prospects or interact with colleagues. Tools such as Learning Management Systems (LMS) make it easier to onboard and train remote sellers. How are sales teams impacted by remote work?