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Why Content Marketing Matters to a Sales Rep

SBI Growth

It gets great reviews from C-Level executives, marketers and even sales managers. But how does Content Marketing help the Sales Rep? Today’s post outlines the benefits of Content Marketing from the Sales Rep’s perspective. I had a recent conversation with a Sales Rep named Seth. Why this matters to you, the Sales Rep.

Marketing 300
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A Comprehensive Guide to Channel Sales: Crafting an Effective Channel Sales Strategy for Business Success

Cincom Smart Selling

Introduction What is the biggest challenge that a sales team faces? No matter which product you sell, which strategies you adopt, or how big the sales team is, the biggest challenge that sales teams face is stagnant sales growth. Every sales team wants to increase sales figures and boost revenue.

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Why Linear TV Advertising Still Drives Powerful Results for Marketers

SalesFuel

The latest research shows that while CTV viewing time is increasing, linear TV ads can still deliver for advertisers. They report that consumer viewing time was distributed across multiple platforms: Streaming 43.8% In Chalks most recent review of media costs and returns, analysts measured outcomes for 11 media formats.

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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. As demand for ROI continues, many are retooling their content strategies to prove a return. Additionally, your podcast can be used as content for your sales reps.

ROI 177
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Remote Selling Viewpoints: Sales Intelligence & Buyer Intent Data

SBI

Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling?

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Why Marketing Management Must Master Deep Digital Analytics

Pointclear

We know geo distribution, client and platform by user.”. She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. “But why,” she asked, “do I need to master deep digital analytics? I have people to do that and we get website stats. About the Author.

Analytics 164
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The Benefits of Targeted Marketing for Wholesale Distribution

Sales Management Plus -- SMP

While still important, traditional marketing methods in distribution such as printed flyers, branded calendars and directory ads are no longer as effective as they used to be. There are many benefits that come with targeted marketing, especially for businesses in the wholesale distribution industry.