Increase Sales

FEBRUARY 8, 2012

You can be out there connecting, sharing information and tweeting to your heart’s content, and never see one red penny of ROI. You want to identify: Which channels you will use to distribute your content? In this post we’ll share some of the secrets of good content marketers.

Social Media 107

Social Media Marketing Referrals Facebook 107

Pipeliner

DECEMBER 17, 2024

Internet growth and its accessibility, as well as innovation expansion, have made it more convenient for people to create, distribute, and sell content digitally. And its only getting bigger: The Influencer Marketing Benchmark Report 2023 predicted it would grow by another 29% to $21.1 billion in 2023. Why such a boom?

Influencer 52

Influencer Scale Cost Per Click How To 52

Act!

DECEMBER 18, 2024

Its particularly crucial when you have a distributed or remote workforce, which is the case with many companies today. Plus, it facilitates effective lead nurturing by ensuring active leads dont slip through the sales pipeline due to the lack of follow-ups, maximizing the return on investment (ROI) of your marketing campaigns.

How To 52

How To Face-to-face ACT Follow-up 52

Hubspot Sales

MARCH 2, 2021

Quantifying your product or service’s return on investment (ROI) will provide your buyer the information they need to sell your solution internally, to help prioritize and justify the allocation of budget to your proposal versus all others being considered.

Face-to-face 134

Face-to-face Lead Rank SAP Call-back 134

Zoominfo

SEPTEMBER 7, 2022

How Will You Measure Return on Investment? Now, leads can be distributed automatically and fairly, using a round-robin approach.” By incorporating world-class data and next-generation orchestration, an intelligent lead routing system significantly reduces the number of point solutions required for a GTM tech stack.

Lead Rank 130

Lead Rank Lead Scoring Software Software 130

Cincom Smart Selling

JANUARY 31, 2025

Benefits: Audience Reach: Distribute documents in the format that best suits your audience’s needs, increasing engagement and satisfaction. Benefits: Expanded Reach: Distribute content to customers via their preferred communication channels, increasing interaction touchpoints and ensuring no message is missed.

Software 48

Software Software Customer Insurance 48

Janek Performance Group

APRIL 15, 2025

Multivariable analysis: This method considers multiple factors simultaneously to predict sales, such as price, promotion, distribution and external market conditions. By understanding which products, markets or customer segments are likely to drive the most growth, companies can prioritize investments accordingly.

Sales Forecasts 62

Sales Forecasts Forecasting Analysis Lead Rank 62

Zoominfo

SEPTEMBER 22, 2022

Content marketing tools may include project management, content management, creative development, and distribution systems. If you have tools that aren’t being used or don’t deliver a strong return on investment, it’s time to consolidate.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Allego

MARCH 5, 2020

WSA: Readiness helps support highly distributed sales teams. It’s really hard to maintain brand stickiness as you get a more distributed sales force. WSA: What are the unique challenges of sales managers who are managing distributed sales teams? MS: ROI is the $1,000,000 question. MS: Sellers are all over the world.

Sales Enablement 87

Sales Enablement Hiring Distribution Buyer 87

Hubspot Sales

SEPTEMBER 13, 2018

Not only did they provide their community with a creative event option -- they also saw a great return on investment, with projected annual growth of 19% in 2016. The contract allows the franchisee to distribute the franchisor's products and use its name and brand. Keep reading to see what it takes to get started.

Hiring 125

Hiring Real Estate Guidelines Sports 125

Zoominfo

NOVEMBER 29, 2021

Return on investment. For example, if you’re paying three times more for paid social than for content syndication, you should be getting three times the amount of conversion rates. If not, re-evaluate your distribution strategy. Overview The biggest KPI of all?

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

BuzzBoard

APRIL 18, 2024

Whether you’re a seasoned agency or a startup, allocating a dedicated budget for local paid advertising and distributing it appropriately among various digital platforms, like Google Ads, Bing Ads, or social media channels, is crucial for attaining desired results.

Advertising 52

Advertising Advertising Strategy ROI 52

Smooth Sale

MAY 23, 2024

Possibilities for cooperation include combining services, distributing combined advertising campaigns, or co-creating content. This ongoing engagement enhances brand visibility and maximizes your return on investment, making content creation a critical, continuous strategy in your marketing arsenal.

Marketing 120

Marketing Social Media How To Small Business 120

Zoominfo

JANUARY 14, 2022

That means figuring out how to allocate your money between all of your different channels to get the highest return on investment without overspending. We’re here to help you determine what your marketing budget should be, how to distribute and manage it, and ultimately how to advocate for more when the time comes.

Marketing Qualified Lead 100

Marketing Qualified Lead Lead Rank Maximizer Marketing 100

Highspot

OCTOBER 13, 2020

Content marketing refers to the process of creating and distributing assets such as eBooks, whitepapers, and blogs with the intent of generating leads for a business. Content marketing assets can be distributed via outbound efforts, like sales prospecting, or via inbound channels, like your company website. Purchase Stage: ROI Content.

Top of Funnel 96

Top of Funnel Sales Enablement Marketing eBook 96

Showpad

MARCH 12, 2020

This is why you should be measuring the return on investment of your sales enablement program. Return on investment , or ROI, is a metric that determines the financial gains of an action from the cost put into it. If they aren’t passing new information along to the salesforce, reps can’t be expected to know it.

ROI 69

ROI Sales Enablement Hiring Webinar Metrics 69

The ROI Guy

MAY 4, 2011

One of the reasons for the crisis in confidence is that content marketing success is measured, more often than not, not by how effective the content is at facilitating sales, but by how much content is produced in the shortest amount of time, and how it is distributed through as many channels as possible – success by the pound.

Marketing 94

Marketing Case Study Survey Social Media 94

Pipeliner

JULY 18, 2022

Among the best methods to stay connected to your consumers and boost your financial return is through email marketing campaigns. In fact, statistics indicate that you can anticipate a mean ROI (Return on Investment) of $42 for each dollar invested in email marketing. Distributing inflammatory material.

Email Marketing 90

Email Marketing Marketing Segment Campaigns 90

Hubspot Sales

JULY 22, 2021

Operations management is the overseeing and designing of production, manufacturing, and distribution of products and services, particularly to make sure all processes are moving as efficiently as possible. When you think of training, think of the return on investment (ROI). What is Operations Productivity?

How To 105

How To Hiring Motivation ROI 105

The ROI Guy

DECEMBER 9, 2010

In the first of a series of research projects, seeking to understand the return on investment (ROI) of Social Media, the ROI experts at Alinean analyzed which of the Fortune 500, and which industries, were the most engaged with the community, and what factors led to this engagement popularity.

Social Media 65

Social Media Media Chemicals Automotive 65

Allego

AUGUST 13, 2020

With today’s distributed teams, mobile, interactive sales enablement is crucial to training, onboarding and developing sellers. Takeaway 5: Sales enablement can overcome unique challenges of distributed sales teams. For organizations that successfully operationalized those tools, the return on investment was astronomical.

Sales Enablement 77

Sales Enablement B2B Hiring Distribution 77

BuzzBoard

MARCH 6, 2024

Your marketing strategies should not only be affordable but also align with your overarching business goals, ensuring the return on investment (ROI) justifies the initial outlay. In this scenario, the importance of optimizing ROI cannot be overstated. The key factors to consider here are affordability and strategy.

Small Business 52

Small Business Small Business ROI Customer 52

Allego

JANUARY 23, 2020

Joe spent several decades in the Wealth and Asset Management business, managing and leading both Advisors and Wholesaler Investment Consultants. Most C-level executives, facing limited budgets, must scrutinize and vet expenditures to measure tangible value or return on investment. Investing in Organizational Effectiveness.

Face-to-face 86

Face-to-face How To Hiring Travel 86

SalesLoft

APRIL 25, 2019

We commissioned a study conducted by Forrester Consulting to assess the Total Economic Impact TM of SalesLoft and how companies who use the SalesLoft platform can achieve: 329% return on investment. increase in response rates. 20% increase in sales-qualified leads to opportunity conversion rates.

Sales Qualified Lead 90

Sales Qualified Lead Networking Commission Top of Funnel 90

Allego

APRIL 30, 2020

The Challenges of Managing Distributed Teams. Whether your ultimate goals are customer adoption, demand generation, pipeline progression, or return on investment, your role is critical to helping the company achieve them in an uncertain time. Their onboarding and training tools and processes haven’t kept pace with the times.

Training 83

Training Hiring Cancellation Face-to-face 83

BrainShark

OCTOBER 25, 2022

Total cost of ownership (TCO) or return on investment (ROI) calculators. Sales enablement technology must fully integrate into the CRM system to automatically distribute sales content and corresponding training to the specific selling stages of every opportunity. Product training delivered via Brainshark.

Top of Funnel 62

Top of Funnel Sales Enablement Revenue Distribution 62

Sales Hacker

JUNE 12, 2020

Return on investment, the faster the better , has always been an element of purchasing decisions, but it’s truer than ever in the current climate. Lesson 4: When you are having sales conversations, make sure it’s directed at the CFO. In most companies, the appetite for conversations that aren’t valuable is very low.

Lead Rank 90

Lead Rank Lead Scoring Leads Marketing Qualified Lead 90

Cincom Smart Selling

APRIL 22, 2025

By creating and distributing relevant content, businesses aim to draw qualified leads to their website and nurture them through the buyer’s journey until they are ready to engage with sales. A strong sales strategy plan often begins with a well-executed inbound foundation, especially in digital-first industries.

Revenue 48

Revenue Scale Strategy Lead Rank 48

Allbound

NOVEMBER 14, 2018

However, it’s not enough to just create powerful, compelling content —it’s also critical to manage the distribution of that content and to understand how your channel partners are distributing it. This will also allow you to improve your content for every stage of the Buyer’s Journey for better lead generation.

Channels 48

Channels Top of Funnel Social Media Lead Scoring 48

Hubspot Sales

FEBRUARY 22, 2019

You won’t be able to tell how many unique sales were made; only how many different customers purchased from the company and how the sales were distributed over a specific period of time. You must demonstrate the return on investment you can provide in order to convince them to buy. Understand the metrics.

Salary 101

Salary Report Margin Revenue 101

BuzzBoard

FEBRUARY 28, 2024

Defining ROI in the Context of Digital Marketing for Small Businesses The return on investment (ROI) of digital marketing for small businesses is a critical metric offering insights into the success of a marketing campaign and informing business decisions. One primary advantage of digital marketing is lead generation.

Small Business 52

Small Business Small Business ROI Case Study 52

Lead411

APRIL 17, 2024

To do this, the marketing, sales, distribution, and consumer interaction departments must work in tandem to provide the most possible effect and expansion. Find the best ways to get your product or service in front of your target market by figuring out how to distribute it.

Ideal Customer Profile 52

Ideal Customer Profile Strategy Distribution Advertising 52

Zoominfo

JULY 25, 2023

Awareness is made even more potent by creating and distributing content that speaks directly to the one or more ICPs you’ve identified as part of the B2B lead generation process. The 2023 CMO’s Guide to Email Marketing from Litmus shows that the return on investment when it comes to email marketing is 36:1.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SalesHandy

NOVEMBER 28, 2020

Following are the various channels you can create and distribute content on: Blogs. Podcasts work similar to blogs in how they generate leads by distributing content and nurturing. This is one of the best B2B content distribution platforms to allure your target audience. no buttons, popups, etc). GrowthHackers.

Paid Content 111

Paid Content Lead Generation Sales Qualified Lead Lead Rank 111

Showpad

NOVEMBER 17, 2020

If you’re looking for ways to show the ROI (return on investment) of your marketing content, you’re not alone. You may be wondering what a “good ROI” for your content is. The problem is that a “good ROI” can vary based on your industry, the distribution channels you use and the type of marketing strategy you have.

Top of Funnel 98

Top of Funnel ROI Marketing How To 98

BuzzBoard

JUNE 7, 2024

Identifying the Best Attribution Models to Enhance ROI Evaluation Accuracy in Digital Marketing Agency Client Acquisition Campaigns At the core of effective digital marketing lies the capability to accurately gauge the success of client acquisition campaigns and, more crucially, the Return on Investment (ROI) these endeavors yield.

Lead Rank 52

Lead Rank Campaigns Marketing Small Business 52

Apptivo

JUNE 8, 2021

It gives you insights into what’s going on in the field and how to distribute resources most effectively.

CRM 72

CRM Customer Service Distribution Data 72