Advertising ROI Demand Generation Sales 
SBI Growth
OCTOBER 24, 2012
The ability to demonstrate marketing's return on investment is at the top of every CMO's plan for 2013. The ROI picture has been elusive as marketers struggle to capture the full impact of marketing’s contribution. Simple ROI calculations based on lead source have muddied the waters. That does happen.
Zoominfo
OCTOBER 13, 2021
A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. The results? Anything but trivial. On average, orders almost doubled.
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Zoominfo
MAY 11, 2021
With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Look for titles such as CEO, CFO, and VP of sales. Our match rate is consistently up to 2x the industry average!)
Zoominfo
MAY 11, 2021
With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Look for titles such as CEO, CFO, and VP of sales. Our match rate is consistently up to 2x the industry average!).
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If we've learned anything over the last two years, it’s that if your sales team is not actively developing skills you are falling behind. The best organizations leverage professional sales training programs to impact demand generation, discovery, conversion from demos, pipeline velocity, deals won, and deal size.
Zoominfo
OCTOBER 5, 2021
The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.
Zoominfo
APRIL 20, 2022
But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. A more nuanced understanding of marketing’s effect on the sales cycles, a better case for increased budgets, and another step forward in the age-old struggle for better sales and marketing alignment. The result?
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