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The ability to demonstrate marketing's return on investment is at the top of every CMO's plan for 2013. The ROI picture has been elusive as marketers struggle to capture the full impact of marketing’s contribution. Simple ROI calculations based on lead source have muddied the waters.
Guide your team to build reports to measure the effectiveness of your Content Marketing and DemandGeneration campaigns at driving leads. Invest 5 minutes now to gain an executive-level understanding of web analytics. This visibility is a cornerstone of proving a return on investment. Why do you care? A/B testing.
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