Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

DiscoverOrg Sales

FEBRUARY 21, 2018

On-demand Webinar: How to Maximize Your Trade Show ROI. A little luck is necessary to live your best life, but it’s not the best way to achieve the ROI your boss is looking for. As DisoverOrg’s VP of Sales, I lead our popular Trade Show ROI webinar. BLOG] How to Use Sales Intelligence for Event Lead Generation.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

BrainShark

APRIL 12, 2010

Anthony Chavez from Supplybrainchain.com talks about improving response rates on demand generation programs and achieving a quick ROI.

Demand Generation 48

Demand Generation Demand Generation Targets ROI 48

Zoominfo

AUGUST 1, 2022

It’s an equation,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Because B2B sales cycles can stretch months or even years, you typically won’t see a return on investment (ROI) for a while. We’ve broken down these ABM-oriented metrics by leading indicators, funnel impact, and ROI.

Account Based Marketing 130

Account Based Marketing Top of Funnel Lead Rank Ideal Customer Profile 130

Mereo

JUNE 24, 2021

The major offenders have not been in sales and marketing either, where metrics, pipeline and demand generation reviews abound and are, anecdotally, probably more tuned-in to the data and related analytics. The post Elevate Your Product Roadmap Governance for Sustainable Revenue Performance ROI appeared first on Mereo.

Government 93

Government ROI Revenue Remedy 93

Zoominfo

JANUARY 14, 2022

That means figuring out how to allocate your money between all of your different channels to get the highest return on investment without overspending. “The key is to make the number you ask for a function of what leadership asks you for first,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Marketing Qualified Lead 100

Marketing Qualified Lead Lead Rank Maximizer Marketing 100

The ROI Guy

SEPTEMBER 7, 2011

Proactively, buyers need to be convinced that the status-quo is not adequate, and that there is a cost-of-doing-nothing.

Survey 72

Survey Case Study Proposal ROI 72

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. Research Results The results of the research were compelling, as the investment in value selling tools has proven to be one of the highest ROI investments an organization can make in sales / marketing operations.

ROI 40

ROI Campaigns Lead Scoring Lead Rank 40

The ROI Guy

MAY 4, 2011

Making content more relevant to buyers can have a substantial impact, improving effectiveness and driving a tangible ROI to the business. Later during the buyer’s journey, economic focused executives demand that every investment deliver a bottom-line impact, positive return on investment, and quick payback.

Marketing 94

Marketing Case Study Survey Social Media 94

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

APRIL 16, 2010

Our latest press release pre-announces our new XcelLive(TM) platform, a revolution of our existing Assessment, ROI and TCO tool SaaS, which works with Microsoft.NET, Microsoft Silverlight, and Windows Azure to Improve User Experience, Agility and Reduce Costs. The platform is migrating from a legacy Java solution.

Microsoft 40

Microsoft Tools ROI Demand Generation 40

The ROI Guy

AUGUST 24, 2010

“Leading B2B solutions recognize this shift in buyer sentiment and are migrating from solution to value selling and marketing with Alinean-developed assessment, ROI and TCO demand-generation and sales enablement tools.” These new customers add to Alinean’s ever-growing list of over 70 leading B2B vendors.

B2B 40

B2B Customer Demand Generation Agencies ROI 40

MarketJoy

NOVEMBER 17, 2022

You’re spending on marketing activities that don’t produce ROI or are “vanity exercises” (e.g. excessive graphic design and image advertising). If you open your local business journal, you will almost certainly see an advertisement for a consulting firm trying to “generate awareness.”

Lead Generation 59

Lead Generation Lead Rank Outsourcing Services Lead Scoring 59

The ROI Guy

SEPTEMBER 17, 2010

Value Marketing Ever been asked to invest tens or hundreds of thousands in a solution without proof of significant savings, fast payback and return on investment? Unfortunately, marketers do this all the time with promotions that talk up product features and functions, but do little to prove benefits and value.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

Sales Hacker

NOVEMBER 15, 2017

Customer Success is a proactive mindset, function, department or strategy commonly adopted by B2B companies to optimize business with customers, reduce churn rate, drive profits and increase the predictability of recurring revenue. Demand Generation. Return on Investment. Deal Closing. Decision Maker. Direct Mail.

Lead Rank 105

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 105

The ROI Guy

NOVEMBER 29, 2010

Content marketers must develop content and dynamic sales tools to engage and empower economic buyers, including research, interactive and traditional white papers, webinars and dynamic sales tools to help quantify the value of proposed solutions, return on investment (ROI) calculators, and competitive total cost of ownership (TCO) comparisons.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Hubspot Sales

MAY 22, 2018

Marketing Plan: A Blueprint for Start-Ups - A 20-page guide that covers how to build a sales and marketing machine, which demand generation activities with the biggest return on investment, and more. Don’t get intimidated by sales lingo such as KPIs and ROI. Get the Guide. Excel doesn’t count!).

Top of Funnel 145

Top of Funnel How To Hiring Buyer Persona 145

Sales Hacker Training

NOVEMBER 21, 2022

Some of their most useful features are campaigns for demand generation and sales acceleration. Mediafly Most great salespeople have a strong understanding of the ROI and total cost of ownership (TCO) of their solution. Communicating that value effectively is another story.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

Vengreso

JANUARY 27, 2025

87% of marketers say ABM delivers higher ROI than other marketing activities. ROI Tracking Furthermore, account based prospecting allows for enhanced ROI tracking. According to a study, 97% of marketers reported higher ROI with account based prospecting compared to other lead generation strategies.

Ideal Customer Profile 73

Ideal Customer Profile Top of Funnel Account Demand Generation Targets 73

The ROI Guy

SEPTEMBER 16, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40

The ROI Guy

SEPTEMBER 10, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Demand Generation Agencies Survey 40