Zoominfo

JUNE 14, 2022

“Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Even though optimizing for MQLs is more expensive, that’s where you’ll see real return on investment. So, what makes B2B display advertising successful?

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Mereo

JUNE 24, 2021

The major offenders have not been in sales and marketing either, where metrics, pipeline and demand generation reviews abound and are, anecdotally, probably more tuned-in to the data and related analytics. Assess and reassess the opportunities — defining and redefining your goals and objectives.

Government 93

Government ROI Revenue Remedy 93

Sales Hacker

NOVEMBER 15, 2017

Customer Success is a proactive mindset, function, department or strategy commonly adopted by B2B companies to optimize business with customers, reduce churn rate, drive profits and increase the predictability of recurring revenue. Demand Generation. Return on Investment. Deal Closing. Decision Maker. Direct Mail.

Lead Rank 105

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 105

DiscoverOrg Sales

FEBRUARY 21, 2018

A little luck is necessary to live your best life, but it’s not the best way to achieve the ROI your boss is looking for. As DisoverOrg’s VP of Sales, I lead our popular Trade Show ROI webinar. I’ve spent 12 years in demand generation and event marketing and know how to avoid the pitfalls (and live my best life).

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Sales Hacker Training

NOVEMBER 21, 2022

Some of their most useful features are campaigns for demand generation and sales acceleration. By analyzing your team’s calls and notes in real-time, Dooly feeds your team the stories and competitor intel they need to wow prospective customers and weave through objections with ease.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

Hubspot Sales

AUGUST 21, 2023

The key here is spending money where you’ll get the biggest return on investment. The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. For startups, it’s healthy to scale over time rather than investing in an expensive sales team too early. You must optimize.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Zoominfo

APRIL 6, 2021

Regardless of whether you work in content, product, or demand generation, you must be able to measure and analyze your campaigns to prove return on investment. Collaboration A strong marketing team does not consist of individuals with independent objectives. Oftentimes, the work precedes the promotion.”

Marketing 130

Marketing Promotion Google Analytics Analytics 130

The ROI Guy

SEPTEMBER 16, 2010

SiriusDecisions recommends that the performance of sales enablement programs and investments be tracked in four dimensions, successively implementing these metrics to assure sales enablement return on investment: Usage and Activity – are the tools you are providing being used to the scope and level expected?

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40