Advertising ROI Demand Generation Intent Data 
Zoominfo
MAY 11, 2021
With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Match rate indicates the percentage of people from your exported list of contacts that can be correctly identified on your digital ad platform.
Zoominfo
MAY 11, 2021
With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Match rate indicates the percentage of people from your exported list of contacts that can be correctly identified on your digital ad platform.
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Zoominfo
SEPTEMBER 22, 2022
“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Marketing Intelligence & Automation This will help your demand generation team interpret data and put it to good use. Tools may include intent data, personalization, and chatbots.
Zoominfo
OCTOBER 5, 2021
“If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. You’ll spin your wheels and get frustrated, leading to turnover, lost productivity, and reduced budget because you can’t get a return on investment.”
Zoominfo
NOVEMBER 29, 2021
While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo. Intent lift. Run two variations of a campaign — one with intent data layered in and one without.
Zoominfo
JUNE 14, 2022
It’s better to add in dynamic data that is ever-changing and always up-to-speed with your audience’s most recent behaviors. “Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Generate pipeline?
Zoominfo
JULY 25, 2023
Even if your sales team isn’t split up exactly like this, giving certain salespeople instructions on which specific part of the B2B lead generation process they’re responsible for is beneficial to creating a steady pipeline and keeping leads flowing.
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