Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

DiscoverOrg Sales

FEBRUARY 21, 2018

On-demand Webinar: How to Maximize Your Trade Show ROI. A little luck is necessary to live your best life, but it’s not the best way to achieve the ROI your boss is looking for. As DisoverOrg’s VP of Sales, I lead our popular Trade Show ROI webinar. BLOG] How to Use Sales Intelligence for Event Lead Generation.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

BrainShark

APRIL 12, 2010

Anthony Chavez from Supplybrainchain.com talks about improving response rates on demand generation programs and achieving a quick ROI.

Demand Generation 48

Demand Generation Demand Generation Targets ROI 48

Zoominfo

AUGUST 1, 2022

We’ve all heard the stories (maybe you’ve even told some yourself) of sales and marketing teams working in unison, launching hyper-targeted account-based marketing (ABM) campaigns that resonate with ideal customers — and drive the type of revenue that makes your team legendary. But they have to be the right metrics.”

Account Based Marketing 130

Account Based Marketing Top of Funnel Lead Rank Ideal Customer Profile 130

Mereo

JUNE 24, 2021

The major offenders have not been in sales and marketing either, where metrics, pipeline and demand generation reviews abound and are, anecdotally, probably more tuned-in to the data and related analytics. Are client advisory boards (CABs) in place and engaged to gather prioritization and strategic inputs from the target market?

Government 93

Government ROI Revenue Remedy 93

Zoominfo

JANUARY 14, 2022

That means figuring out how to allocate your money between all of your different channels to get the highest return on investment without overspending. It’s a simple equation: Revenue target / average selling price (ASP) = number of deals. “As a general guideline, your budget should be 20-35% of your gross revenue target.

Marketing Qualified Lead 100

Marketing Qualified Lead Lead Rank Maximizer Marketing 100

Appbuddy

JULY 7, 2021

Melissa Dalek, Customer Contact Strategy Manager at Walgreens had no doubts about the “Email ROI” her program generates. She took us through how she measures ROI, her most important KPIs, and the value this has when it comes to showcasing program value and securing new investment.

Demand Generation Targets 52

Demand Generation Targets Revenue Webinar Metrics Customer 52

The ROI Guy

SEPTEMBER 7, 2011

Proactively, buyers need to be convinced that the status-quo is not adequate, and that there is a cost-of-doing-nothing.

Survey 72

Survey Case Study Proposal ROI 72

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. Research Results The results of the research were compelling, as the investment in value selling tools has proven to be one of the highest ROI investments an organization can make in sales / marketing operations.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

The ROI Guy

MAY 4, 2011

Making content more relevant to buyers can have a substantial impact, improving effectiveness and driving a tangible ROI to the business. In fact the level of relevant content affected whether made the vendor made the short list of alternative choices, with 86% of respondents indicating that relevant content drove the buyer’s decision.

Marketing 94

Marketing Case Study Survey Social Media 94

SalesLoft

JUNE 26, 2019

For B2B companies, the journey to identifying the right targets for your product and earning their attention can be tricky. A “spray and pray” approach to lead generation isn’t effective and certainly doesn’t deliver a great return on your marketing investment. Identify and Target the Right Accounts.

Scale 73

Scale Account Based Marketing Account Demand Generation Targets 73

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

APRIL 16, 2010

Our latest press release pre-announces our new XcelLive(TM) platform, a revolution of our existing Assessment, ROI and TCO tool SaaS, which works with Microsoft.NET, Microsoft Silverlight, and Windows Azure to Improve User Experience, Agility and Reduce Costs. The platform is migrating from a legacy Java solution.

Microsoft 40

Microsoft Tools ROI Demand Generation 40

The ROI Guy

AUGUST 24, 2010

“Leading B2B solutions recognize this shift in buyer sentiment and are migrating from solution to value selling and marketing with Alinean-developed assessment, ROI and TCO demand-generation and sales enablement tools.” These new customers add to Alinean’s ever-growing list of over 70 leading B2B vendors.

B2B 40

B2B Customer Demand Generation Agencies ROI 40

MarketJoy

NOVEMBER 17, 2022

You need to build a strong list and find quality leads consistently in order to grow a scalable business. You’re spending on marketing activities that don’t produce ROI or are “vanity exercises” (e.g. excessive graphic design and image advertising). You don’t know or understand your audience. Integration.

Lead Generation 59

Lead Generation Lead Rank Outsourcing Services Lead Scoring 59

The ROI Guy

SEPTEMBER 17, 2010

Value Marketing Ever been asked to invest tens or hundreds of thousands in a solution without proof of significant savings, fast payback and return on investment? Unfortunately, marketers do this all the time with promotions that talk up product features and functions, but do little to prove benefits and value.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

Sales Hacker

NOVEMBER 15, 2017

Account refers to a record of primary and background information about an individual or corporate customer, including contact data, preferred services, and transactions with your company. . Demand Generation. Customer is an individual or an organization that purchases a product or signs up for a service offered by a business.

Lead Rank 105

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 105

The ROI Guy

NOVEMBER 29, 2010

Better content targeting and personalization is required to end the “carpet bombing” techniques and make meaningful connections. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. Death of a Salesman?

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Hubspot Sales

MAY 22, 2018

What's your target market, and why would they be interested in buying from you? For example, if you're selling bedding, you can't just include everyone who sleeps in a bed in your target market. You need to target a smaller group of customers first, like teenagers from middle-income families. Narrow down your target customer.

Top of Funnel 145

Top of Funnel How To Hiring Buyer Persona 145

Sales Hacker Training

NOVEMBER 21, 2022

Terminus Terminus is an account-based marketing software that enables marketing and sales teams to run account-based marketing at scale. Some of their most useful features are campaigns for demand generation and sales acceleration. But so does the behavioral state of your target audience at the moment of engagement.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

Vengreso

JANUARY 27, 2025

A dedicated sales team is essential for account based prospecting. Such a team should possess deep knowledge of target accounts and a clear understanding of their specific needs, leading to better engagement and higher success rates in closing deals.

Ideal Customer Profile 73

Ideal Customer Profile Top of Funnel Account Demand Generation Targets 73

The ROI Guy

SEPTEMBER 16, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40

The ROI Guy

SEPTEMBER 10, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Demand Generation Agencies Survey 40