Advertising ROI Demand Generation Targets Objections 
Zoominfo
MARCH 13, 2025
But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove. 59% increase in win rates 3X improvement in audience match rate for advertising campaigns.
Zoominfo
SEPTEMBER 22, 2022
“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. This will help you build target account lists, identify buying committee members, and retarget good-fit customers. Think buying signals, engagement, and account-based marketing.
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Zoominfo
MAY 11, 2021
Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate. For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast.
Zoominfo
MAY 11, 2021
Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate. Trick #1: Target (and reach) key decision-makers. Trick #1: Target (and reach) key decision-makers.
The Pipeline
JUNE 3, 2011
If possible, mention a return on investment that the client with a similar issue realized. Specializing in the IT industry, KLA Group works with companies to break in and exceed revenue objectives in the Small and Midmarket Business (SMB) segment. Demand Generation. Objection Handling. Book Notice.
The Pipeline
DECEMBER 16, 2011
The point here is that there is far too little planning, assessing and objective setting – it is much easier to abdicate responsibility to the training company… The downside to this approach is, of course, so much money is wasted! Demand Generation. Objection Handling. So what is the answer? PAKRAGames.
Zoominfo
JANUARY 4, 2022
We expect to see B2B companies investing more money into fewer, but better tools in order to streamline their systems, improve workflows, increase productivity, and ultimately see stronger return on investment. Time-to-value with ABM has been a big challenge,” Pillai says.
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