Nutshell

MAY 7, 2024

To make the most of these events, you’ll need to measure the return on investment, or ROI, of the trade shows you attend. What is return on investment (ROI)? Return on investment, or ROI, measures how much a business earned from a particular activity compared to the expenses related to that activity.

Trade Show 71

Trade Show Maximizer ROI Lead Rank 71

SBI Growth

OCTOBER 11, 2013

Return — Jim has a basic way of evaluating return on investment. It is targeted on the channel. Not as big a return and high probability of success. Jim will use most of his investment budget to drive social selling. Technology, training, process and tools. He and his team wanted the latest ideas.

Outsourcing Services 314

Outsourcing Services Hiring Scale Trade Show 314

Pipeliner

JANUARY 29, 2025

The Future of Geofencing Staying Ahead of Technological Advancements As the episode concludes, Barbara and Ernest express optimism about the future of geofencing and location-based advertising. By continuously exploring new tools and strategies, they aim to provide their clients with the most effective advertising solutions.

Video 95

Video Advertising Advertising Marketing 95

Zoominfo

MARCH 1, 2021

In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Web Analytics.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Cincom Smart Selling

MARCH 6, 2025

The contemporary competitive market poses a formidable challenge to maintain profitability across multiple sales channels. Without the right tools, pricing strategies can quickly become inconsistent, reactive, and prone to errors, leading to lost revenue and missed opportunities.

Margin 48

Margin Channels Maximizer Lead Rank 48

Nutshell

JANUARY 30, 2025

A well-structured marketing report is essential for tracking valuable metrics that inform your strategies, enabling you to achieve the highest possible return on investment (ROI). Use insights from Google Analytics and other tools to illustrate user behavior and site effectiveness.

Report 83

Report Lead Rank Lead Scoring Marketing 83

Vengreso

NOVEMBER 19, 2024

These intelligent tools are not just about automating tasks; they revolutionize how sales teams operate by offering personalized insights and recommendations. In the realm of sales, AI sales assistant software, often referred to as an AI assistant , is emerging as a potent tool to automate and enhance myriad sales functions.

Software 115

Software Software Scale Sales Qualified Lead 115

Pointclear

MAY 1, 2013

There are numerous advantages that result from having access to this information, delivered by tools that are easy to use and provide insights into relevant business events as they happen. With the proper stage-to-stage analytics you may determine that alternative marketing messaging can increase your conversion rates.

Analytics 216

Analytics Marketing Sales Qualified Lead Negotiation 216

Pipeliner

JANUARY 21, 2025

Understanding ROI in Book Publishing Shifting the Mindset A significant theme in the conversation was the return on investment (ROI) for authors. This illustrates the point that a book can serve as a powerful marketing tool, opening doors that may not have been accessible otherwise. He is CSMO at Pipeliner CRM.

Lead Rank 92

Lead Rank Video Lead Scoring Marketing 92

Pipeline

OCTOBER 16, 2023

Scott Edinger also claims a similar result in Harvard Business Review : “In my work with clients, when I ask executives if the CRM system is helping their business to grow, the failure rate is closer to 90%. ” If the failure rate is that high, how can businesses achieve any return on investment (ROI) of their CRM?

Maximizer 52

Maximizer CRM ROI How To 52

DiscoverOrg Sales

FEBRUARY 19, 2019

From assessing which channels perform the best, to evaluating existing tracking capabilities or implementing new attribution solutions, establishing key milestones ensures you are continuously providing value for your business. PRO TIP: A quick-win might be to create consistently across all lead-gen channels.

Lead Rank 230

Lead Rank Marketing Qualified Lead Lead Gen ROI 230

Pointclear

DECEMBER 8, 2011

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Especially since new marketing channels, technologies and platforms are making all of this much easier. As I chimed in on a Focus Q&A recently.

Demand Generation Agencies 178

Demand Generation Agencies ROI Salary Demand Generation 178

SalesFuel

DECEMBER 5, 2024

This powerful tool to master sales is asking for a referral. Word-of-Mouth as a Sales Conversion Channel Mike Hofman , writing for Inc.com, has gained insight into today’s best marketing channels to master sales. Significantly, it is also one that has a remarkable return on investment.

Ideal Customer Profile 59

Ideal Customer Profile Hiring Referrals Sales Qualified Lead 59

Sales and Marketing Management

DECEMBER 6, 2019

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. As demand for ROI continues, many are retooling their content strategies to prove a return. Too often, marketers are seeing their podcast as a thought leadership tool meant to increase “brand awareness.”

ROI 177

ROI Top of Funnel Channels Lead Nurturing 177

SalesFuel

FEBRUARY 21, 2025

Accounts may be backing off from this tool because they fear its too difficult to be noticed. Experts suggest that revising the use of the tool can improve outcomes. They consider whether or not the content can be expanded to other media channels to generate more impressions and engagement. Photo by Lisa Fotios on Pexels.

Top of Funnel 59

Top of Funnel Social Media Marketing Consumer 59

SalesFuel

DECEMBER 27, 2024

Or, they have committed to visual campaigns, suspecting they will deliver the best ROI. Marketers fret that audio is a traditional mass media channel meaning accurate measurement is impossible. Todays measurement tools make it easier to show a return on investment. And then, theres the worry about measurability.

Advertising 59

Advertising Advertising Top of Funnel Ideal Customer Profile 59

Lead411

NOVEMBER 7, 2024

A/B Test Messaging and Channels : Use data from A/B tests to see what messaging, subject lines, and communication channels resonate best with your target audience. This ongoing optimization improves conversion rates. Let’s dive into the ROI (return on investment) that businesses can gain from integrating.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Increase Sales

OCTOBER 5, 2012

Online sales leads generation from social media efforts, direct email marketing campaigns, whatever the marketing channel all direct the efforts back to an Internet website. If you are unsure as to the results generated from your website, there are a plethora of tools to assist you including: Google Analytics (download from Google).

Lead Generation 130

Lead Generation Lead Scoring Lead Rank Leads 130

Vengreso

JANUARY 17, 2025

For more virtual sales training tips and coaching, check out our playlist straight from our YouTube channel: Benefits of Implementing Virtual Sales Training Programs Adopting a virtual sales program is akin to having a superhero cape for your sales team, offering enhanced accessibility, cost reduction, and heightened efficiency.

Webinar Metrics 98

Webinar Metrics Selling Skills Sales Cycle Coaching 98

Vengreso

SEPTEMBER 13, 2024

In this article, I delve into channel sales —a strategy that involves leveraging third-party intermediaries such as dealers and affiliates to distribute products—enabling companies to penetrate new markets without relying on a sizable in-house sales team. Discover how in our latest article by @M_3Jr!

Channels 66

Channels Outsourcing Services Strategy Lead Rank 66

Zoominfo

MARCH 12, 2018

Not to mention, nearly 70 percent of marketers reported that programmatic yields a greater return on investment than traditional ad buying ( source ). Best practices for programmatic advertising. Must-haves include customer relationship management tools (CRM) and marketing automation platforms.

Advertising 185

Advertising Advertising B2B Scale 185

Lead411

OCTOBER 30, 2024

Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning. Let’s dive into the ROI (return on investment) that businesses can gain from integrating.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

Vengreso

JULY 29, 2024

Have you heard about how important channel sales partners are? In this article we cover different kinds of channel sales partners, why they’re good, and how to work well with them. Plus, working with channel sales partners has other benefits like growing your market. Each one has a special job in selling products.

Outsourcing Services 68

Outsourcing Services Channels Webinar Metrics Strategy 68

SBI Growth

JUNE 22, 2020

When it comes to Partner Marketing, the main focus, if there’s any focus at all, is often on making sure that your partners have the playbooks, tools, understanding, and marketing funds to sell your company’s products. But how much are.

ROI 207

ROI Marketing Tools Company 207

eGrabber

APRIL 9, 2025

How to Find Decision Makers on LinkedIn LinkedIn is a prime tool for those who want to find decision makers in target companies. Without efficient tools, finding the right contact can slow your sales process. Contemporary Methods to Find Decision Makers Modern sales techniques use digital and social tools to save time.

Decision Maker 52

Decision Maker Ideal Customer Profile B2B Account Based Marketing 52

Zoominfo

FEBRUARY 2, 2021

Here are some considerations when integrating cross-selling into your sales and marketing processes: Customer Relationship Management Tool. CRM tools are a necessity in today’s digital-first marketing landscape. This is an especially good way to speak to a pool of interested customers all at the same time via social channels or emails.

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162

MarketJoy

FEBRUARY 26, 2025

Using B2B Lead Generation Services helps businesses concentrate on ready-to-buy customers, increasing conversion rates and maximizing the returns on investment(s). Multi-channel lead nurturing system: This could include a combination of email marketing, LinkedIn outreach, webinars, and personal follow-ups.

Outsourcing Services 52

Outsourcing Services Sales Qualified Lead Lead Rank Lead Scoring 52

Zoominfo

FEBRUARY 15, 2023

But while many leaders recognize the need to leverage the tools and technologies at their disposal more effectively, we hear the same question time and again from long-time customers and prospects alike: How? That’s what makes ZoomInfo’s GTM Plays such an essential tool for GTM teams seeking to boost revenue. That changes today.

Marketing 130

Marketing Scale Face-to-face Channels 130

eGrabber

NOVEMBER 11, 2024

A good contact list enables you to: Reach decision-makers directly Personalize your outreach with data-driven insights Increase conversion rates with more relevant and timely messaging Streamline your sales process and improve ROI However, building B2B contact lists comes with challenges. Try for Free!

B2B 52

B2B Decision Maker Lead Generation Face-to-face 52

Zoominfo

JANUARY 4, 2022

We expect to see B2B companies investing more money into fewer, but better tools in order to streamline their systems, improve workflows, increase productivity, and ultimately see stronger return on investment. Buying committees are also growing, making a multi-channel presence more important than ever. “We

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Connext Digital

MARCH 24, 2024

Email marketing remains one of the most powerful and effective marketing channels available to marketers today. Despite the rise of social media and other digital marketing tactics, email still reigns supreme for its ability to drive results and high ROI. Here are five reasons why email marketing is so effective: 1.

Email Marketing 94

Email Marketing Marketing Social Media Channels 94

Sales Hacker

JULY 26, 2022

Live chat is a versatile tool that: Creates a sense of white-glove service and sophistication. 57% of businesses with chatbots deliver a return on investment (ROI) with minimal effort. These days, if a connection with a prospect occurs through a chat channel, most likely happens with a chatbot. And chatbots work.

Sales Qualified Lead 135

Sales Qualified Lead Lead Qualification Channels Inbound 135

Zoominfo

JUNE 14, 2022

If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. So, what makes B2B display advertising successful? Marketing mistakes are costly.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Janek Performance Group

APRIL 15, 2025

Organizations often use sales forecasting tools to facilitate the forecasting process. These tools leverage data from the sales pipeline and historical sales to generate more accurate and efficient forecasts. This targeted approach can maximize return on investment (ROI) and drive sustainable growth.

Sales Forecasts 62

Sales Forecasts Forecasting Analysis Lead Rank 62

Zoominfo

NOVEMBER 29, 2021

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Hubspot Sales

SEPTEMBER 6, 2023

While marketers with advanced analytics tools might have an easy time figuring how leads got to their landing pages, sales teams can use call tracking to learn more about their customers, where those buyers discover their company, and what platforms they spend time on. To do this, you must first ask, “Where are my prospects coming from?”

Software 115

Software Software Hubspot Inbound 115

The ROI Guy

SEPTEMBER 21, 2016

As you provide content to fuel the buyers journey, some interactive value marketing content and sales tools that can help better attract, engage and accelerate include: Survey & Assessment Tools - from your website, empower prospects to self-assess their current capability / maturity, benchmark against peers and recommend potential solutions.

Buyer 78

Buyer ROI Channels Competition 78