Pointclear

APRIL 18, 2011

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. For those in sales lead management, it means tackling the biggest barrier that is stopping you from getting the best return on investment from the leads you generate.

ROI 157

ROI Face-to-face Lead Generation Lead Management 157

Pointclear

MAY 1, 2013

Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Frank''s remarkable 25-year career of driving marketing and sales operations divisions within Fortune 500 and start-up organizations is highlighted by his passion for business development and empowering others to succeed.

Analytics 216

Analytics Marketing Sales Qualified Lead Negotiation 216

Increase Sales

APRIL 20, 2012

Simply speaking, social equity is a term to define the impact of social media actions (think return on investment) for an organization. Sales Training Coaching Tip: The application of emotional intelligence is critical within all social media engagements. If their value is to find relevant information, that is great.

Social Media 171

Social Media Real Estate Small Business Small Business 171

DiscoverOrg Sales

FEBRUARY 19, 2019

From assessing which channels perform the best, to evaluating existing tracking capabilities or implementing new attribution solutions, establishing key milestones ensures you are continuously providing value for your business. PRO TIP: A quick-win might be to create consistently across all lead-gen channels. This will 1.)

Lead Rank 230

Lead Rank Marketing Qualified Lead Lead Gen ROI 230

Pointclear

AUGUST 21, 2013

More musings on the premature death knell for outbound sales. In reality, all three channels work together to help each other and I get more catalogs in the mail today than I did in the ’80s. In fact, according to a recent ITSMA study 71 percent of technology buyers want sales involved in early stages of the sales cycle.

Cold Calling 221

Cold Calling Sales Qualified Lead Outbound Direct Mail 221

Sales and Marketing Management

DECEMBER 6, 2019

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. As demand for ROI continues, many are retooling their content strategies to prove a return. Never assume you’re reaching your audience by simply having a podcast or by promoting your podcast on social channels.

ROI 177

ROI Top of Funnel Channels Lead Nurturing 177

Allbound

JULY 3, 2019

The same pattern of growth and decline that was experienced by Americans throughout the years, can be expected to take hold of any sector of your business, including the channel. Here are eight key factors your channel can learn from American History: 1. Whether you’re talking about civilization or sales, it’s a race to claim land.

Channels 86

Channels Guidelines Top of Funnel Funnel 86

Vengreso

SEPTEMBER 13, 2024

In this article, I delve into channel sales —a strategy that involves leveraging third-party intermediaries such as dealers and affiliates to distribute products—enabling companies to penetrate new markets without relying on a sizable in-house sales team. Discover how in our latest article by @M_3Jr!

Channels 65

Channels Outsourcing Services Strategy Lead Rank 65

Increase Sales

OCTOBER 5, 2012

Technology has expanded the opportunities for small business online sales leads generation. Yet this morning as I could not sleep, I was checking out several of my colleagues’ websites and realized how many small business owners fail this first step to capture all those online sales leads for their small businesses.

Lead Generation 130

Lead Generation Lead Rank Lead Scoring Leads 130

Vengreso

JULY 29, 2024

Have you heard about how important channel sales partners are? In this article we cover different kinds of channel sales partners, why they’re good, and how to work well with them. Understanding what each partner does and how they help is key to making a good sales plan to get the best results.

Outsourcing Services 67

Outsourcing Services Channels Webinar Metrics Strategy 67

Alice Heiman

OCTOBER 11, 2022

Do you have a channel strategy in place? You may have channel partners as part of your go-to-market strategy, but do you have a strategy that includes how you will support your partners’ success? . I know our audience is excited to hear how to create or improve their channel program. Bruce Stuart, Partner at CHANNELCORP .

Channels 71

Channels Strategy Margin Ideal Customer Profile 71

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. The results?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

MARCH 12, 2018

Not to mention, nearly 70 percent of marketers reported that programmatic yields a greater return on investment than traditional ad buying ( source ). Best practices for programmatic advertising. Make sure whatever software you choose will integrate directly with your sales and marketing technology stack.

Advertising 185

Advertising Advertising B2B Scale 185

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). But, that’s only if you do it correctly. The days of batch and blast emails are long gone.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Vengreso

JUNE 27, 2022

Gone are the days when B2B sales were about making a hundred cold calls a day or visiting clients in person. Also gone are the days when ideal customers from your target companies are knocking at your sales team’s doors in droves. We’re going to help you also understand the B2B sales processes, strategies, and more.

B2B 127

B2B Top of Funnel Decision Maker Ideal Customer Profile 127

Sales Hacker

JULY 26, 2022

Sales pros, I’m calling on you to end the debate on live chat versus chatbots. Live chat allows you to gain more information in order to take the next steps toward a sale. In most cases, this will be a prospect messaging with a sales rep via a direct text-based platform. Garners a high customer satisfaction rating.

Sales Qualified Lead 122

Sales Qualified Lead Lead Qualification Channels Inbound 122

Zoominfo

FEBRUARY 2, 2021

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Simply put, cross-selling is a sales technique that encourages customers to purchase a product or service that is related to a purchase they already plan to make. Cross-sales increase the value of an average customer order.

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162

Zoominfo

NOVEMBER 29, 2021

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel. Return on investment.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Increase Sales

NOVEMBER 1, 2016

Over in a LinkedIn discussion group, there were several comments about the necessity for online executive coaching, sales coaching or business coaching. My observation was simply this: Coaching, be it executive, sales or business is not transactional. I truly wonder what type of sales these coaches are currently achieving.

Coaching 70

Coaching Sales Coaching Face-to-face Sports 70

Zoominfo

JUNE 14, 2022

If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. So, what makes B2B display advertising successful? Marketing mistakes are costly.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

FEBRUARY 15, 2023

Longer sales cycles. study of hundreds of sales teams found that companies with detailed, scalable sales plays consistently posted better revenue and market share growth than their competitors. Today’s sales and marketing leaders recognize that their GTM strategies must serve broader growth objectives.

Marketing 130

Marketing Scale Face-to-face Channels 130

SalesFuel

DECEMBER 5, 2024

This powerful tool to master sales is asking for a referral. This Master Sales Technique is Underutilized Salespeople report that only 30% of their clients have given them a sales referral in the past year. Significantly, it is also one that has a remarkable return on investment. While interviewing a group of Inc.

Ideal Customer Profile 59

Ideal Customer Profile Hiring Referrals Sales Qualified Lead 59

Zoominfo

JANUARY 4, 2022

We expect to see B2B companies investing more money into fewer, but better tools in order to streamline their systems, improve workflows, increase productivity, and ultimately see stronger return on investment. Buying committees are also growing, making a multi-channel presence more important than ever. “We

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Sales and Marketing Management

JANUARY 7, 2018

We asked veteran B2B sales managers, consultants and coaches how best to build and sustain a high-performing sales team with a clear understanding that a company’s success relies on a lot more than it sales personnel. But eventually, someone has to make a sale. Fielding a consistently strong sales team?—?let’s

Hiring 149

Hiring Ideal Customer Profile Lead Rank Incentive 149

Hubspot Sales

NOVEMBER 21, 2018

Pick a sales strategy. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. decision makers for every sale who have a say in whether a product is purchased. Start advertising on marketing platforms using the messages you’ve just created for various audience members.

Paid Content 145

Paid Content Top of Funnel Lead Rank Webinar Metrics 145

Apptivo

DECEMBER 15, 2023

As a business leader, you understand the importance of providing seamless customer support across multiple channels. Customers today expect to connect with companies through the channel of their choice, whether that’s chat, email, phone, or social media. What is customer service software?

Channels 52

Channels Software Software Customer 52

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Apptivo

DECEMBER 15, 2023

As a business leader, you understand the importance of providing seamless customer support across multiple channels. Customers today expect to connect with companies through the channel of their choice, whether that’s chat, email, phone, or social media. What is customer service software?

Channels 52

Channels Software Software Customer 52

SalesFuel

AUGUST 21, 2024

Challenge: Create a competitive banking digital ad campaign Jacob Flaten, a media consultant from Sparklight Advertising and a multiple Sell Smarter Award winner, has been using AdMall for four years and knows if, and when, it can help him during a sales process.

Banking 102

Banking Campaigns Media Closing 102

Vengreso

OCTOBER 22, 2024

But before we begin, ask yourself: Are you using the right tools to measure your sales team’s success? Discover the surprising method top leaders use to identify the most effective sales tools, and how it saved a business a quarter million dollars. It’s time to rethink your sales tool strategy.

Tools 70

Tools Social Media Channels Sales Methodology 70

Zoominfo

FEBRUARY 2, 2021

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Simply put, cross-selling is a sales technique that encourages customers to purchase a product or service that is related to a purchase they already plan to make. Cross-sales increase the value of an average customer order.

Opportunity 130

Opportunity Scale Top of Funnel Lead Rank 130

Increase Sales

MARCH 9, 2015

With all the types of marketing channels available from paid advertising to social media posts such as content marketing to referrals, chaos can quickly take over. Marketing Channel of Paid Advertising. Determine the investment and the potential return on investment. Marketing Channel of Referrals.

Marketing 70

Marketing Small Business Small Business Referrals 70

SBI Growth

JUNE 22, 2020

When it comes to Partner Marketing, the main focus, if there’s any focus at all, is often on making sure that your partners have the playbooks, tools, understanding, and marketing funds to sell your company’s products. But how much are.

ROI 207

ROI Marketing Tools Company 207

Hubspot Sales

SEPTEMBER 6, 2023

While marketers with advanced analytics tools might have an easy time figuring how leads got to their landing pages, sales teams can use call tracking to learn more about their customers, where those buyers discover their company, and what platforms they spend time on.

Software 115

Software Software Hubspot Inbound 115

The ROI Guy

OCTOBER 1, 2013

We wanted you to know about the launch of free return on investment (ROI) calculators for our ValueStory™ App. These free ROI calculators help business executives benchmark their current spending and management practices, and understand how various initiatives might improve performance.

ROI 81

ROI Marketing B2B Lead Rank 81

Gong.io

JANUARY 11, 2022

So you want to write better sales emails? Grow your career in sales (and top the leaderboard)? If that doesn’t describe you, maybe you should not be in sales? But how do you actually write that sales email that gets opened, read, and clicked? Why writing GREAT sales emails is super important. Return on Investment.

Data 112

Data Top of Funnel Negotiation ROI 112

Increase Sales

FEBRUARY 8, 2012

Whether you have a boss, or you are the boss, your job and your livelihood depend on a return on investment for your marketing efforts, and trading valuable marketing resources for unrealized potential just isn’t going to cut it. What are they doing that leads to new clients and closed sales?

Social Media 107

Social Media Marketing Referrals Facebook 107