Sales and Marketing Management

DECEMBER 6, 2019

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. As demand for ROI continues, many are retooling their content strategies to prove a return. Never assume you’re reaching your audience by simply having a podcast or by promoting your podcast on social channels.

ROI 177

ROI Top of Funnel Channels Lead Nurturing 177

The ROI Guy

FEBRUARY 23, 2015

The ability for your reps to “handle objections” is a key to achieving 2015 sales success, this according to a recent interview of Jim Ninivaggi, Sales Enablement Practice Director for SiriusDecisions. What can we expect as a return on investment? This objection typically occurs in the middle to later phases of the journey.

Objections 87

Objections Real Estate Face-to-face Buyer 87

Vengreso

NOVEMBER 19, 2024

This ensures the software is not just a tool, but a bespoke solution intricately aligning with your sales objectives. 5- Multi-Channel or Omnichannel Communication Multi-channel communication capabilities are no longer a luxury but a necessity in today’s omnichannel world. Let’s break it down.

Software 115

Software Software Scale Sales Qualified Lead 115

Vengreso

SEPTEMBER 13, 2024

In this article, I delve into channel sales —a strategy that involves leveraging third-party intermediaries such as dealers and affiliates to distribute products—enabling companies to penetrate new markets without relying on a sizable in-house sales team. Discover how in our latest article by @M_3Jr!

Channels 66

Channels Outsourcing Services Strategy Lead Rank 66

Vengreso

JANUARY 17, 2025

For more virtual sales training tips and coaching, check out our playlist straight from our YouTube channel: Benefits of Implementing Virtual Sales Training Programs Adopting a virtual sales program is akin to having a superhero cape for your sales team, offering enhanced accessibility, cost reduction, and heightened efficiency.

Webinar Metrics 98

Webinar Metrics Selling Skills Sales Cycle Coaching 98

Vengreso

JULY 29, 2024

Have you heard about how important channel sales partners are? In this article we cover different kinds of channel sales partners, why they’re good, and how to work well with them. Plus, working with channel sales partners has other benefits like growing your market. Each one has a special job in selling products.

Outsourcing Services 68

Outsourcing Services Channels Webinar Metrics Strategy 68

Alice Heiman

OCTOBER 11, 2022

Do you have a channel strategy in place? You may have channel partners as part of your go-to-market strategy, but do you have a strategy that includes how you will support your partners’ success? . I know our audience is excited to hear how to create or improve their channel program. Bruce Stuart, Partner at CHANNELCORP .

Channels 71

Channels Strategy Margin Ideal Customer Profile 71

Zoominfo

JUNE 14, 2022

If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. So, what makes B2B display advertising successful? Marketing mistakes are costly.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Smooth Sale

APRIL 17, 2025

It allows quick comparisons between channels (email, paid search, social). CPS clarifies return on investment (ROI), making it especially valuable for sales-driven organizations. Advantages of CPL: It’s a helpful metric for evaluating the efficiency of top-of-funnel marketing efforts.

Cost per Lead 78

Cost per Lead Top of Funnel Film How To 78

Zoominfo

FEBRUARY 15, 2023

Plays allow sales and marketing teams to target specific audiences with customized, automated motions to achieve specific business objectives. Each of the strategies in ZoomInfo’s library of Plays includes data on channels applicable to each Play, such as Ads, Chat, and Email, as well as a visual of that Play’s impact.

Marketing 130

Marketing Scale Face-to-face Channels 130

Janek Performance Group

APRIL 15, 2025

By understanding which products, markets or customer segments are likely to drive the most growth, companies can prioritize investments accordingly. This targeted approach can maximize return on investment (ROI) and drive sustainable growth.

Sales Forecasts 62

Sales Forecasts Forecasting Analysis Lead Rank 62

The Digital Sales Institute

APRIL 9, 2025

Salespeople need access to a constant library of sales skills that addresses every step in the sales process, from prospecting, sales negotiation, and objection handling to soft sales skills and closing the deals. This makes sales training programs more efficient and cost-effective as the return on investment is quicker.

Training 52

Training Hiring Negotiation Up-Sell 52

Zoominfo

JANUARY 4, 2022

We expect to see B2B companies investing more money into fewer, but better tools in order to streamline their systems, improve workflows, increase productivity, and ultimately see stronger return on investment. Buying committees are also growing, making a multi-channel presence more important than ever. “We

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Cincom Smart Selling

AUGUST 18, 2020

Project objectives are achievable. To set aggressive project objectives is very common but it is counterproductive to set goals that cannot be achieved. Only a CPQ solution that is actually used can bring the desired return on investment. Channel sales. Be sure to set stretch goals which are achievable! E-commerce.

ROI 118

ROI Discount Licensing Vendor 118

Vengreso

JUNE 27, 2022

At Vengreso, we advocate for omnichannel prospecting, which means reaching out to prospects through multiple channels. Certain channels are great for emergency purchases, such as people needing to find a local plumber, but they may not be as effective if your product or service doesn’t fall into that category. Video for Sales.

B2B 128

B2B Top of Funnel Decision Maker Ideal Customer Profile 128

Tenbound

NOVEMBER 27, 2024

In today’s complex buying landscape, customers often engage with multiple touchpoints across various channels before making a purchase. The key is looking at the full picture of a prospect’s digital body language across multiple touchpoints and channels. Are they not only consuming your content but also sharing it?

Intent Signal 59

Intent Signal Intent Lead Rank Intent Data 59

Vengreso

MARCH 26, 2025

This makes it easy for your brand to maintain a consistent tone of voice across all channels, reinforcing its identity and increasing engagement. ROI Demonstrations Another key sales skill related to communication is return-on-investment (ROI) demonstration. Often, the next person to speak is at a disadvantage.

Training 68

Training Strategy Ideal Customer Profile Lead Rank 68

Salesmate

SEPTEMBER 15, 2021

I will also add… ‘effective’ can be a relatively subjective term and it’s important for businesses to identify right off the bat what their true social media goals are so that they can take an objective look at what effective means to them and if they are indeed successful. Every industry, organization, and channel is going to be unique.

Social Media 98

Social Media Media B2B B2C 98

Vengreso

JANUARY 3, 2025

This significant boost in sales performance can be attributed to the increased social selling conversion rates and return on investment (ROI) that these strategies typically yield. The ROI in Social Selling Moreover, the return on investment of social selling is compelling.

Top of Funnel 52

Top of Funnel Social Selling Funnel Social Media 52

The ROI Guy

FEBRUARY 10, 2015

Place – Where you can purchase the product / service, such as direct from a sales rep, through a channel partner, in a store or on-line via e-commerce. The 4-Ps of Outcome / Value Marketing / Selling proposed by Forrester include: Problem - What are the customer’s business objectives and challenges –you are helping them to solve.

Collateral 84

Collateral Promotion Comparison Margin 84

BuzzBoard

APRIL 18, 2024

Whether you’re a seasoned agency or a startup, allocating a dedicated budget for local paid advertising and distributing it appropriately among various digital platforms, like Google Ads, Bing Ads, or social media channels, is crucial for attaining desired results.

Advertising 52

Advertising Advertising Strategy ROI 52

Smooth Sale

APRIL 8, 2024

Whether you are a seasoned exhibitor or a first-time attendee, constructive preparation can maximize your experience and achieve your objectives. Leverage various marketing channels — including social media, email newsletters, your website, direct mail, and postcard mailings — to generate excitement and drive traffic to your booth.

Trade Show 97

Trade Show Maximizer Direct Mail Networking 97

SocialSellinator

AUGUST 10, 2023

Leveraging modern digital strategies is essential for several reasons: Audience Reach : Digital agency partnerships can introduce brands to new audiences on various channels, from social media to SEO, exponentially expanding a brand's reach. For businesses, the implementation of the right strategy is paramount to achieving their objectives.

Paid Content 97

Paid Content Webinar Metrics Strategy Marketing 97

Connext Digital

JANUARY 10, 2018

Different businesses have different models, objectives and goals. The focus cannot just be on the audience, but needs to be on the audience and channel (that you wish to reach the person on). There are a variety of email marketing services available to you to better determine what audience and channel(s) might work best for you.

Customer 72

Customer Channels Lead Rank Buyer Persona 72

Cincom Smart Selling

JANUARY 31, 2025

Without manual intervention, you can adapt content to channel-specific requirements to ensure that youre reaching out to your customers and stakeholders where they prefer. Benefits: Expanded Reach: Distribute content to customers via their preferred communication channels, increasing interaction touchpoints and ensuring no message is missed.

Software 48

Software Software Customer Insurance 48

BuzzBoard

MARCH 6, 2024

Your marketing strategies should not only be affordable but also align with your overarching business goals, ensuring the return on investment (ROI) justifies the initial outlay. It depends on the competitive landscape of your business niche, the intricacy of your marketing needs, and your particular business objectives.

Small Business 52

Small Business Small Business ROI Customer 52

BuzzBoard

JUNE 7, 2024

Exploring the Effectiveness of Various Attribution Models in Improving Digital Marketing Agency Client Acquisition Campaigns In the ever-evolving landscape of digital marketing, identifying the best attribution models for client acquisition campaigns can facilitate accurate ROI evaluation.

Lead Rank 52

Lead Rank Campaigns Marketing Small Business 52

Sales Hacker

NOVEMBER 15, 2017

Average Sale/Selling Price (ASP) is a term that may refer to 1) the average price of a product in a given market or channel or 2) the price a certain class of products or services is commonly sold for. Channel Partner. Channel Sales. Click Through Rate (CTR). Base Salary. BASHO Email. Business Development Representative.

Lead Rank 105

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 105

Cincom Smart Selling

MARCH 17, 2025

7- Your CPQ System Isnt Scaling with Your Business Is your CPQ system keeping up as your product offerings, pricing models, and sales channels expand? A consultant with a structured yet flexible approach will ensure that your CPQ implementation is smooth and aligned with your business objectives. Transparent pricing?

Hiring 48

Hiring Scale Lead Rank System 48

BuzzBoard

JUNE 7, 2024

This ability can help you assign budgets to areas with the most significant potential for return on investment. The second consideration involves evaluating and choosing marketing channels that deliver the best return on investment (ROI). Always make data-driven decisions. Are you maximizing your ad spend?

Campaigns 52

Campaigns Cost per Acquisition Small Business Small Business 52

SocialSellinator

SEPTEMBER 9, 2021

Facebook has a highly detailed and in-depth targeting system that allows you to reach not just a broad audience, but instead focus on a particular person or a group of people based on your marketing objectives. There are multiple types of ads to choose from for Facebook business advertising: Photo: These are static images with a caption.

Paid Content 98

Paid Content Facebook Advertising Advertising 98

BuzzBoard

SEPTEMBER 23, 2024

Finally, the Return on Investment (ROI) metric indicates your campaign’s profitability. ROI is integral in highlighting the efficiency and potency of your agency’s social media strategies. One significant challenge resides in accurately measuring the return on investment (ROI).

Social Media 52

Social Media Media Marketing Case Study 52

SocialSellinator

JULY 14, 2023

Social media advertising provides highly targeted options for reaching specific demographics and engaging directly with customers. Utilizing user-generated content and analytics enables small businesses to optimize their efforts for maximum return on investment (ROI).

Outsourcing Services 88

Outsourcing Services Social Media Small Business Small Business 88

BuzzBoard

APRIL 22, 2024

Investing in optimization strategies isn’t merely about enhancing your return on investment (ROI); it’s about gaining a comprehensive understanding of your audience’s behavior, preferences, and necessities. The objective isn’t solely to sell more but to sell smarter. The icing on the cake?

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Leads 52

Cincom Smart Selling

JUNE 30, 2020

This is great, but how does a customer determine what “Return on Investment” (ROI) they can actually achieve with a CPQ solution? The objective for this article is to make sure every CPQ customer can determine if they will get more money out of a CPQ solution than they invest into it.

Benefit 62

Benefit Proposal Discount Vendor 62

Cincom Smart Selling

JANUARY 31, 2025

Objective Data conversion for storage and retrieval. Steps for Digital Transformation A successful digital transformation strategy requires a structured framework that aligns technology adoption with business objectives and cultural readiness. Set measurable objectives that align with the overall business goals.

Lead Rank 48

Lead Rank Scale Analytics Loyalty 48

BuzzBoard

JUNE 18, 2024

Defining the Key Factors to Calculate and Understand the Return on Investment When Choosing a Marketing Agency Understanding the Return on Investment (ROI) when choosing a marketing agency is critical for making data-driven decisions. Let’s delve into the key factors that help in deciphering your ROI.

ROI 52

ROI Cost per Acquisition Small Business Small Business 52