Advertising ROI Campaigns Intent Data 
Zoominfo
MARCH 13, 2025
ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation. To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment.
Zoominfo
MAY 11, 2021
With the right B2B data provider , you can pull key decision makers’ names and contact information at each account, then export that list into your digital ad platform to create your campaign. The primary KPI to monitor is match rate. Let’s say you want to go after key decision-makers in your campaign.
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Zoominfo
MAY 11, 2021
With the right B2B data provider , you can pull key decision makers’ names and contact information at each account, then export that list into your digital ad platform to create your campaign. The primary KPI to monitor is match rate. Let’s say you want to go after key decision-makers in your campaign.
Lead411
OCTOBER 30, 2024
Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning. Let’s dive into the ROI (return on investment) that businesses can gain from integrating.
Lead411
NOVEMBER 7, 2024
Analyze Historical Data : Look at past deals to determine which customer types and segments have had the highest success rates. Implement Intent Data for Timely Targeting Identify Buying Signals : Intent data provides insights into which companies are actively researching topics related to your product.
Tenbound
NOVEMBER 27, 2024
Tools like marketing automation software, website analytics, and lead scoring systems can help aggregate this intent data and highlight prospects showing high levels of interest. The most effective sales teams are making intent data a core part of their prospecting strategy to accelerate pipeline and boost conversion rates.
Zoominfo
MAY 31, 2022
In fact, a recent survey of marketing leaders found broad agreement that ABM programs produce better pipeline growth, revenue growth, and return on investment than competing approaches. Without a strong data foundation, even the most well-thought-out ABM playbook will fail.
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