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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. As demand for ROI continues, many are retooling their content strategies to prove a return. Include your podcast in your lead-nurture campaigns and deliver your podcast right to your audience.

ROI 177
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Why Linear TV Advertising Still Drives Powerful Results for Marketers

SalesFuel

The latest research shows that while CTV viewing time is increasing, linear TV ads can still deliver for advertisers. They report that consumer viewing time was distributed across multiple platforms: Streaming 43.8% In Chalks most recent review of media costs and returns, analysts measured outcomes for 11 media formats.

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Why Marketing Management Must Master Deep Digital Analytics

Pointclear

We know geo distribution, client and platform by user.”. She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. She now has a quota for raw inquiries, qualified leads, and revenue by product tied to marketing campaigns and various website stats.

Analytics 164
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The Benefits of Targeted Marketing for Wholesale Distribution

Sales Management Plus -- SMP

While still important, traditional marketing methods in distribution such as printed flyers, branded calendars and directory ads are no longer as effective as they used to be. There are many benefits that come with targeted marketing, especially for businesses in the wholesale distribution industry.

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The Key to Success for Professional Services: Staying Organized (+ How to Begin)

Act!

Its particularly crucial when you have a distributed or remote workforce, which is the case with many companies today. Plus, it facilitates effective lead nurturing by ensuring active leads dont slip through the sales pipeline due to the lack of follow-ups, maximizing the return on investment (ROI) of your marketing campaigns.

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Best Attribution Models for Digital Marketing Agency Client Acquisition Campaigns

BuzzBoard

Exploring the Effectiveness of Various Attribution Models in Improving Digital Marketing Agency Client Acquisition Campaigns In the ever-evolving landscape of digital marketing, identifying the best attribution models for client acquisition campaigns can facilitate accurate ROI evaluation.

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Are You Tracking These Crucial Marketing KPIs?

Zoominfo

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. ” Revenue Metrics Opportunities : Number of times a salesperson marks a lead as an opportunity and attributes that opportunity to an email campaign. Return on investment. Intent lift.

Lead Rank 130