Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

The Pipeline

JUNE 3, 2011

Get it right, and each of your campaigns can deliver you fresh sales opportunities within days, and sometimes even minutes. If possible, mention a return on investment that the client with a similar issue realized. Demand Generation. Go ahead, do it, its good for you and your sales! click here now! Book Notice.

Pipeline 286

Pipeline Prospecting Twitter B2B 286

Zoominfo

AUGUST 1, 2022

We’ve all heard the stories (maybe you’ve even told some yourself) of sales and marketing teams working in unison, launching hyper-targeted account-based marketing (ABM) campaigns that resonate with ideal customers — and drive the type of revenue that makes your team legendary. And these need to be agreed upon by all stakeholders.

Account Based Marketing 130

Account Based Marketing Top of Funnel Lead Rank Ideal Customer Profile 130

Smooth Sale

APRIL 17, 2025

CPL gives you early insight into campaign performance, especially in brand awareness or demand generation efforts. It factors the lead generation expense and what it took to nurture and convert that lead into a customer. It allows quick comparisons between channels (email, paid search, social). Sounds great, right?

Cost per Lead 78

Cost per Lead Top of Funnel Film How To 78

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Return on investment. Intent lift.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Marketing Intelligence & Automation This will help your demand generation team interpret data and put it to good use. Think buying signals, engagement, and account-based marketing.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

OCTOBER 5, 2021

“If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. You’ll spin your wheels and get frustrated, leading to turnover, lost productivity, and reduced budget because you can’t get a return on investment.”

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

MARCH 8, 2022

Bad data and data decay weaken critical business activities, such as prospecting or running email campaigns. The impact of dirty data on your sales and marketing teams can range from inaccurate targeting that prevents lead generation , to a sluggish sales pipeline that struggles to convert opportunities into customers.

Data 130

Data Outsourcing Services Churn Buyer Persona 130

Zoominfo

JUNE 14, 2022

“Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. For example, test the same ad with a different headline, CTA copy, or audience layered with intent data in separate campaigns to see what performs best.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

JULY 25, 2023

Even if your sales team isn’t split up exactly like this, giving certain salespeople instructions on which specific part of the B2B lead generation process they’re responsible for is beneficial to creating a steady pipeline and keeping leads flowing. Tools The traditional ad campaign approach would require managing ads within each platform.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Hubspot Sales

NOVEMBER 21, 2018

The key here is spending money where you’ll get the biggest return on investment. The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. Once you’ve collected this data, you can base your larger campaigns off these successful insights. Generate interest.

Paid Content 145

Paid Content Top of Funnel Lead Rank Webinar Metrics 145

Zoominfo

JANUARY 14, 2022

That means figuring out how to allocate your money between all of your different channels to get the highest return on investment without overspending. “The key is to make the number you ask for a function of what leadership asks you for first,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Marketing Qualified Lead 100

Marketing Qualified Lead Lead Rank Maximizer Marketing 100

The ROI Guy

APRIL 21, 2010

For demand-gen marketing campaigns, compelling value oriented interactive tools is an absolute requirement for today’s frugal and skeptical IT buyers. The Alinean driven initiative generated over 2,000 qualified leads per month, the highest success and ROI of any prior marketing campaign.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

The ROI Guy

APRIL 16, 2010

The Alinean platform is used by leading B2B solution providers to create and deliver Web-based interactive Demand Gen and Sales Tool applications such as Executive Assessments, Return on Investment (ROI) Calculators, and Total Cost of Ownership (TCO) Comparison Tools.

Microsoft 40

Microsoft Tools ROI Demand Generation Targets 40

The ROI Guy

AUGUST 24, 2010

Alinean has been selected to develop and power value-based sales and marketing tool campaigns for: Autodesk, Avanade, BMC Software, MessageSystems, Trend Micro, and Viewpointe. These new customers add to Alinean’s ever-growing list of over 70 leading B2B vendors.

B2B 40

B2B Customer Demand Generation Agencies ROI 40

Hubspot Sales

AUGUST 21, 2023

The key here is spending money where you’ll get the biggest return on investment. The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. Once you’ve collected this data, you can base your larger campaigns on these successful insights. You must optimize.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

Sales Hacker Training

NOVEMBER 21, 2022

PFL provides a suite of sales and marketing solutions that help you close more deals, revitalize stalled engagements, hyper-personalize email campaigns, and deliver stunning content designed to drive conversion and loyalty. Some of their most useful features are campaigns for demand generation and sales acceleration.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

The ROI Guy

NOVEMBER 29, 2010

Content marketers must develop content and dynamic sales tools to engage and empower economic buyers, including research, interactive and traditional white papers, webinars and dynamic sales tools to help quantify the value of proposed solutions, return on investment (ROI) calculators, and competitive total cost of ownership (TCO) comparisons.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Zoominfo

APRIL 6, 2021

Regardless of whether you work in content, product, or demand generation, you must be able to measure and analyze your campaigns to prove return on investment. If you’re looking to move up the ladder, you should be proficient in basic reporting tools such as Google Analytics or Salesforce.

Marketing 130

Marketing Promotion Google Analytics Analytics 130