Nutshell

MAY 7, 2024

To make the most of these events, you’ll need to measure the return on investment, or ROI, of the trade shows you attend. What is return on investment (ROI)? Return on investment, or ROI, measures how much a business earned from a particular activity compared to the expenses related to that activity.

Trade Show 71

Trade Show Maximizer ROI Lead Rank 71

SalesFuel

AUGUST 21, 2024

Challenge: Create a competitive banking digital ad campaign Jacob Flaten, a media consultant from Sparklight Advertising and a multiple Sell Smarter Award winner, has been using AdMall for four years and knows if, and when, it can help him during a sales process.

Banking 102

Banking Campaigns Media Closing 102

SalesFuel

DECEMBER 27, 2024

Campaign Costs They believe that buying an audio ad campaign will be expensive if they have to hunt for suitable podcasts. Or, they have committed to visual campaigns, suspecting they will deliver the best ROI. Marketers fret that audio is a traditional mass media channel meaning accurate measurement is impossible.

Advertising 59

Advertising Advertising Top of Funnel Ideal Customer Profile 59

Pointclear

DECEMBER 8, 2011

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Especially since new marketing channels, technologies and platforms are making all of this much easier.

Demand Generation Agencies 178

Demand Generation Agencies ROI Salary Demand Generation 178

Zoominfo

MARCH 12, 2018

Lastly, programmatic advertising provides a simpler solution to optimizing ad campaigns. Compared to traditional advertising methods, programmatic consistently provides to-the-minute data and insights regarding the performance of a campaign, which a marketer can then use to implement changes in real-time to scale success.

Advertising 185

Advertising Advertising B2B Scale 185

Sales and Marketing Management

DECEMBER 6, 2019

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. As demand for ROI continues, many are retooling their content strategies to prove a return. Include your podcast in your lead-nurture campaigns and deliver your podcast right to your audience.

ROI 177

ROI Top of Funnel Channels Lead Nurturing 177

DiscoverOrg Sales

FEBRUARY 19, 2019

From assessing which channels perform the best, to evaluating existing tracking capabilities or implementing new attribution solutions, establishing key milestones ensures you are continuously providing value for your business. PRO TIP: A quick-win might be to create consistently across all lead-gen channels.

Lead Rank 230

Lead Rank Marketing Qualified Lead Lead Gen ROI 230

MarketJoy

APRIL 25, 2025

Utilizing multi-channel outreach: Use different channels to reach your prospects, such as email, LinkedIn, and cold calling, to do more with less. Strategies: Personalized email campaigns, AI-driven prospecting, and direct sales outreach aligned with assistance in monetizing existing website traffic.

Lead Generation 52

Lead Generation Sales Qualified Lead Lead Rank Ideal Customer Profile 52

Lead411

OCTOBER 30, 2024

Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning. Let’s dive into the ROI (return on investment) that businesses can gain from integrating.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

Lead411

NOVEMBER 7, 2024

Create Tailored Campaigns : Different segments respond to different messaging. A/B Test Messaging and Channels : Use data from A/B tests to see what messaging, subject lines, and communication channels resonate best with your target audience. This ongoing optimization improves conversion rates. Here’s a guide to help you.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Zoominfo

FEBRUARY 2, 2021

Cross-sell analysis can help to enhance marketing campaigns by revealing which complementary products or services are likely to be bought together. Targeted, or programmatic advertising makes use of a prospect’s attributes and behavior to serve them with relevant ads for your product or service. Cross-Sell Analysis. Inbound marketing.

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162

Increase Sales

OCTOBER 5, 2012

Online sales leads generation from social media efforts, direct email marketing campaigns, whatever the marketing channel all direct the efforts back to an Internet website. And that first step is: Search Engine Optimized (SEO) and Friendly Website.

Lead Generation 130

Lead Generation Lead Rank Lead Scoring Leads 130

Zoominfo

NOVEMBER 29, 2021

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel. Intent lift.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Connext Digital

MARCH 24, 2024

Email marketing remains one of the most powerful and effective marketing channels available to marketers today. Despite the rise of social media and other digital marketing tactics, email still reigns supreme for its ability to drive results and high ROI. Here are five reasons why email marketing is so effective: 1.

Email Marketing 94

Email Marketing Marketing Social Media Channels 94

Zoominfo

OCTOBER 13, 2021

“Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Specific gifting tactics have generated return on investment ranging from 250 percent to a jaw-dropping 14,971 percent.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Vengreso

JULY 29, 2024

Have you heard about how important channel sales partners are? In this article we cover different kinds of channel sales partners, why they’re good, and how to work well with them. Plus, working with channel sales partners has other benefits like growing your market. Each one has a special job in selling products.

Outsourcing Services 67

Outsourcing Services Channels Webinar Metrics Strategy 67

Smooth Sale

APRIL 17, 2025

CPL gives you early insight into campaign performance, especially in brand awareness or demand generation efforts. It allows quick comparisons between channels (email, paid search, social). CPS clarifies return on investment (ROI), making it especially valuable for sales-driven organizations. Sounds great, right?

Cost per Lead 78

Cost per Lead Top of Funnel Film How To 78

Zoominfo

JANUARY 4, 2022

We expect to see B2B companies investing more money into fewer, but better tools in order to streamline their systems, improve workflows, increase productivity, and ultimately see stronger return on investment. Buying committees are also growing, making a multi-channel presence more important than ever. “We

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Hubspot Sales

SEPTEMBER 6, 2023

Knowledge is power — by uncovering the reasons why your phone’s ringing, you can better understand how your company’s inbound marketing or advertising campaigns lead to your sales team’s success. With Ringba campaign management, you can track and monitor your call campaigns in real time.

Software 115

Software Software Hubspot Inbound 115

BuzzBoard

JUNE 7, 2024

To reach the full potential of your client acquisition campaigns, consider implementing these strategies, especially when dealing with small business clients. This ability can help you assign budgets to areas with the most significant potential for return on investment. Always make data-driven decisions.

Campaigns 52

Campaigns Cost per Acquisition Small Business Small Business 52

Zoominfo

JUNE 14, 2022

If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. So, what makes B2B display advertising successful? Marketing mistakes are costly.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

BuzzBoard

JUNE 7, 2024

Exploring the Effectiveness of Various Attribution Models in Improving Digital Marketing Agency Client Acquisition Campaigns In the ever-evolving landscape of digital marketing, identifying the best attribution models for client acquisition campaigns can facilitate accurate ROI evaluation.

Lead Rank 52

Lead Rank Campaigns Marketing Small Business 52

Zoominfo

FEBRUARY 2, 2021

Cross-Sell Analysis Cross-sell analysis can help to enhance marketing campaigns by revealing which complementary products or services are likely to be bought together. Targeted Advertising Targeted, or programmatic advertising makes use of a prospect’s attributes and behavior to serve them with relevant ads for your product or service.

Opportunity 130

Opportunity Scale Top of Funnel Lead Rank 130

eGrabber

NOVEMBER 11, 2024

High bounce rates impacting your email campaigns? Meanwhile, data cleansing —removing outdated or irrelevant data—ensures that your list remains accurate, reducing bounce rates and enhancing your brand’s reputation. Email-Researcher enables this by aggregating data from various verified online channels.

B2B 52

B2B Decision Maker Lead Generation Face-to-face 52

Apptivo

DECEMBER 26, 2022

ROI of a successful lead nurturing program. Measuring return on investment will help establish long-term campaign goals and will enable businesses to assess the effectiveness of various strategies. By comparing the revenue generated from nurtured leads to non-nurtured leads, ROI can be calculated. Build your lists.

Lead Nurturing 52

Lead Nurturing Campaigns Lead Rank Lead Scoring 52

Sales Hacker

JULY 26, 2022

Garners a high customer satisfaction rating. Read: 3 Kickass Live Chat Campaigns You Can Create to Drive More Sales. 57% of businesses with chatbots deliver a return on investment (ROI) with minimal effort. Unlock the power of multiple chat channels. And chatbots work. Live chat + chatbots in combination.

Sales Qualified Lead 134

Sales Qualified Lead Lead Qualification Channels Inbound 134

eGrabber

JANUARY 20, 2025

In the competitive world of B2B marketing, email remains one of the most effective channels for reaching decision makers and driving meaningful engagement. By the end, youll know how to create an email list in Excel, develop one for your business, and optimize it for email marketing and mailing campaigns. Try Email-Researcher!

B2B 40

B2B Decision Maker Top of Funnel Account Based Marketing 40

BuzzBoard

JUNE 6, 2024

How to Use Data-Driven Campaigns to Enhance the Effectiveness of Your Digital Marketing Programs In the constantly evolving digital marketing realm, using data-driven campaigns is crucial in understanding and predicting consumer behavior for small businesses. The key is in creating personalized campaigns for digital marketing programs.

Campaigns 52

Campaigns Ideal Customer Profile Customer Marketing 52

Zoominfo

OCTOBER 22, 2019

Instant optimization Lastly, programmatic advertising provides a simpler solution to optimizing ad campaigns. Bigger returns Efficient, targeted and optimized ads not only result in higher quality leads but can effectively lower cost-per-click. Best practices for programmatic advertising. About the Author: Lisa C.

Advertising 100

Advertising Advertising Scale Cost Per Click 100

Cience

FEBRUARY 21, 2020

Email Campaign Marathon: Ready, Steady, Go! Pop-up Questions During The Campaign. According to Campaign Monitor , the third most influential source of information for B2B audiences is through email. Email Campaign Marathon: Ready, Steady, Go! Here is an answer for you. Table of Contents. What is Cold Email? Lead Research.

Campaigns 79

Campaigns Ideal Customer Profile B2B Top of Funnel 79

Pipeliner

DECEMBER 17, 2024

Advertisements are often linked to consumers desired lifestyles, and in recent years to a purpose or social cause. While traditional media can reach older audiences and provide wider fame, a well-designed campaign doesnt have to be either/or. As a result, brands can reach a broader audience with a more relevant message.”

Influencer 52

Influencer Scale Cost Per Click How To 52

Pipeliner

FEBRUARY 26, 2021

But your marketing team’s ROI or return on investment is heavily dependent on the quality they bring to the table. Want to know how to get the best ROI from your marketing team? Specifically, they should look into marketing analytics tools they can use to gather data about existing marketing campaigns.

ROI 64

ROI Marketing How To Advertising 64

Zoominfo

JUNE 3, 2022

Segmenting Segmentation tools increase the ability to execute multi-channel go-to-market strategies by categorizing and filtering data into clear buyer personas , sales territories, scores, job role, industry classification. Routing Once your data is cleaned, deduped, enriched, and segmented it has to be sent somewhere.

Data 130

Data Lead Rank Lead Scoring Marketing Qualified Lead 130

SocialSellinator

AUGUST 10, 2023

Rather than a static strategy, it's an evolving process that continuously optimizes marketing campaigns based on real-time data and feedback. Real-time Adaptability : With tools that provide real-time insights, marketers can adjust campaigns instantly based on current demand, ensuring the maximum return on investment.

Paid Content 97

Paid Content Webinar Metrics Strategy Marketing 97

BuzzBoard

JULY 14, 2024

Harnessing the Value of Email Campaigns for Mid-Sized Companies: A Guide for Digital Agencies As an agency professional in the realm of digital marketing, surely, you consistently evaluate trends and seek innovative strategies to help clients, particularly mid-sized companies, achieve their marketing goals.

Campaigns 52

Campaigns Company Ideal Customer Profile How To 52

Salesmate

SEPTEMBER 15, 2021

The reach of social media is extensive and with many people engaged in using them for whichever reasons such as research, news, and communication – it is the best channel to reach your audience easily. As with every other marketing channel, start small, running a few different test campaigns and measure the results.

Social Media 98

Social Media Media B2B B2C 98

BuzzBoard

JULY 26, 2024

Overview of the Significance of Customized Search Ad Campaigns for Mid-Sized Companies and the Potential Benefits The digital advertising landscape is perpetually evolving. Another significant upside of search campaigns includes the ability to closely monitor ad performance.

Campaigns 52

Campaigns Company Lead Rank Lead Scoring 52