Zoominfo

MARCH 12, 2018

Lastly, programmatic advertising provides a simpler solution to optimizing ad campaigns. Compared to traditional advertising methods, programmatic consistently provides to-the-minute data and insights regarding the performance of a campaign, which a marketer can then use to implement changes in real-time to scale success.

Advertising 185

Advertising Advertising B2B Scale 185

Sales and Marketing Management

DECEMBER 6, 2019

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. As demand for ROI continues, many are retooling their content strategies to prove a return. Include your podcast in your lead-nurture campaigns and deliver your podcast right to your audience.

ROI 177

ROI Top of Funnel Channels Lead Nurturing 177

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Marketers have noted a 760% increase in revenue after segmenting their campaigns ( source ). Don’t wait!

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

DiscoverOrg Sales

FEBRUARY 19, 2019

From assessing which channels perform the best, to evaluating existing tracking capabilities or implementing new attribution solutions, establishing key milestones ensures you are continuously providing value for your business. PRO TIP: A quick-win might be to create consistently across all lead-gen channels.

Lead Rank 230

Lead Rank Marketing Qualified Lead Lead Gen ROI 230

Connext Digital

MARCH 24, 2024

Email marketing remains one of the most powerful and effective marketing channels available to marketers today. Despite the rise of social media and other digital marketing tactics, email still reigns supreme for its ability to drive results and high ROI. Here are five reasons why email marketing is so effective: 1.

Email Marketing 94

Email Marketing Marketing Social Media Channels 94

Zoominfo

FEBRUARY 2, 2021

Cross-sell analysis can help to enhance marketing campaigns by revealing which complementary products or services are likely to be bought together. Targeted, or programmatic advertising makes use of a prospect’s attributes and behavior to serve them with relevant ads for your product or service. Cross-Sell Analysis. Inbound marketing.

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162

Increase Sales

OCTOBER 5, 2012

Online sales leads generation from social media efforts, direct email marketing campaigns, whatever the marketing channel all direct the efforts back to an Internet website. And that first step is: Search Engine Optimized (SEO) and Friendly Website.

Lead Generation 130

Lead Generation Lead Rank Lead Scoring Leads 130

Zoominfo

NOVEMBER 29, 2021

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel. Intent lift.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

OCTOBER 13, 2021

“Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Specific gifting tactics have generated return on investment ranging from 250 percent to a jaw-dropping 14,971 percent.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Vengreso

JULY 29, 2024

Have you heard about how important channel sales partners are? In this article we cover different kinds of channel sales partners, why they’re good, and how to work well with them. Plus, working with channel sales partners has other benefits like growing your market. Each one has a special job in selling products.

Outsourcing Services 67

Outsourcing Services Channels Webinar Metrics Strategy 67

Zoominfo

JANUARY 4, 2022

We expect to see B2B companies investing more money into fewer, but better tools in order to streamline their systems, improve workflows, increase productivity, and ultimately see stronger return on investment. Buying committees are also growing, making a multi-channel presence more important than ever. “We

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Hubspot Sales

SEPTEMBER 6, 2023

Knowledge is power — by uncovering the reasons why your phone’s ringing, you can better understand how your company’s inbound marketing or advertising campaigns lead to your sales team’s success. With Ringba campaign management, you can track and monitor your call campaigns in real time.

Software 115

Software Software Hubspot Inbound 115

BuzzBoard

JUNE 7, 2024

To reach the full potential of your client acquisition campaigns, consider implementing these strategies, especially when dealing with small business clients. This ability can help you assign budgets to areas with the most significant potential for return on investment. Always make data-driven decisions.

Campaigns 52

Campaigns Cost per Acquisition Small Business Small Business 52

BuzzBoard

JUNE 7, 2024

Exploring the Effectiveness of Various Attribution Models in Improving Digital Marketing Agency Client Acquisition Campaigns In the ever-evolving landscape of digital marketing, identifying the best attribution models for client acquisition campaigns can facilitate accurate ROI evaluation.

Lead Rank 52

Lead Rank Campaigns Marketing Small Business 52

Zoominfo

JUNE 14, 2022

If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. So, what makes B2B display advertising successful? Marketing mistakes are costly.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

FEBRUARY 2, 2021

Cross-Sell Analysis Cross-sell analysis can help to enhance marketing campaigns by revealing which complementary products or services are likely to be bought together. Targeted Advertising Targeted, or programmatic advertising makes use of a prospect’s attributes and behavior to serve them with relevant ads for your product or service.

Opportunity 130

Opportunity Scale Top of Funnel Lead Rank 130

Apptivo

DECEMBER 26, 2022

ROI of a successful lead nurturing program. Measuring return on investment will help establish long-term campaign goals and will enable businesses to assess the effectiveness of various strategies. By comparing the revenue generated from nurtured leads to non-nurtured leads, ROI can be calculated. Build your lists.

Lead Nurturing 52

Lead Nurturing Campaigns Lead Rank Lead Scoring 52

Zoominfo

JANUARY 31, 2018

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Marketers have noted a 760% increase in revenue after segmenting their campaigns ( source ). Don’t wait!

Segment 124

Segment Email Marketing Marketing Buyer Persona 124

BuzzBoard

JUNE 6, 2024

How to Use Data-Driven Campaigns to Enhance the Effectiveness of Your Digital Marketing Programs In the constantly evolving digital marketing realm, using data-driven campaigns is crucial in understanding and predicting consumer behavior for small businesses. The key is in creating personalized campaigns for digital marketing programs.

Campaigns 52

Campaigns Ideal Customer Profile Customer Marketing 52

Zoominfo

OCTOBER 22, 2019

Instant optimization Lastly, programmatic advertising provides a simpler solution to optimizing ad campaigns. Bigger returns Efficient, targeted and optimized ads not only result in higher quality leads but can effectively lower cost-per-click. Best practices for programmatic advertising. About the Author: Lisa C.

Advertising 100

Advertising Advertising Scale Cost Per Click 100

Pipeliner

FEBRUARY 26, 2021

But your marketing team’s ROI or return on investment is heavily dependent on the quality they bring to the table. Want to know how to get the best ROI from your marketing team? Specifically, they should look into marketing analytics tools they can use to gather data about existing marketing campaigns.

ROI 64

ROI Marketing How To Advertising 64

Sales Hacker

JULY 26, 2022

Garners a high customer satisfaction rating. Read: 3 Kickass Live Chat Campaigns You Can Create to Drive More Sales. 57% of businesses with chatbots deliver a return on investment (ROI) with minimal effort. Unlock the power of multiple chat channels. And chatbots work. Live chat + chatbots in combination.

Sales Qualified Lead 122

Sales Qualified Lead Lead Qualification Channels Inbound 122

BuzzBoard

JULY 14, 2024

Harnessing the Value of Email Campaigns for Mid-Sized Companies: A Guide for Digital Agencies As an agency professional in the realm of digital marketing, surely, you consistently evaluate trends and seek innovative strategies to help clients, particularly mid-sized companies, achieve their marketing goals.

Campaigns 52

Campaigns Company Ideal Customer Profile How To 52

Zoominfo

JUNE 3, 2022

Segmenting Segmentation tools increase the ability to execute multi-channel go-to-market strategies by categorizing and filtering data into clear buyer personas , sales territories, scores, job role, industry classification. Routing Once your data is cleaned, deduped, enriched, and segmented it has to be sent somewhere.

Data 130

Data Lead Rank Lead Scoring Marketing Qualified Lead 130

SocialSellinator

AUGUST 10, 2023

Rather than a static strategy, it's an evolving process that continuously optimizes marketing campaigns based on real-time data and feedback. Real-time Adaptability : With tools that provide real-time insights, marketers can adjust campaigns instantly based on current demand, ensuring the maximum return on investment.

Paid Content 97

Paid Content Webinar Metrics Strategy Marketing 97

Salesmate

SEPTEMBER 15, 2021

The reach of social media is extensive and with many people engaged in using them for whichever reasons such as research, news, and communication – it is the best channel to reach your audience easily. As with every other marketing channel, start small, running a few different test campaigns and measure the results.

Social Media 98

Social Media Media B2B B2C 98

BuzzBoard

JULY 26, 2024

Overview of the Significance of Customized Search Ad Campaigns for Mid-Sized Companies and the Potential Benefits The digital advertising landscape is perpetually evolving. Another significant upside of search campaigns includes the ability to closely monitor ad performance.

Campaigns 52

Campaigns Company Lead Rank Lead Scoring 52

Nutshell

NOVEMBER 26, 2024

These influencers, bloggers, or specialists in the industries can be great channels for promoting your products. Campaign management Use tools that help you create and manage targeted campaigns with specific goals and performance metrics. Guidance would help them perform better and thus increase sales.

Commission 62

Commission How To Promotion Campaigns 62

Zoominfo

SEPTEMBER 11, 2018

They can be expensive, they require time away from the office, and the return-on-investment isn’t always clear. And, for good reason: 31% of marketers believe that events are the single most effective marketing channel, over digital advertising, content marketing and email marketing ( source ). Continue reading.

B2B 140

B2B Trade Show InsideSales Lead Rank 140

Zoominfo

OCTOBER 5, 2021

You’ll spin your wheels and get frustrated, leading to turnover, lost productivity, and reduced budget because you can’t get a return on investment.” Which content and campaigns tend to attract the most high-quality leads? Think big picture: Take a full-funnel view of conversion rates and costs.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Pipeliner

DECEMBER 21, 2020

The success or failure of these strategies and/or campaigns can make or break a business. Using social media channels effectively in combination with SEO. With all of the above factors in place, digital marketing should run smoothly for an online business.

Paid Content 96

Paid Content Benefit Marketing Social Media 96

Hubspot Sales

NOVEMBER 21, 2018

Start advertising on marketing platforms using the messages you’ve just created for various audience members. You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter.

Paid Content 145

Paid Content Top of Funnel Lead Rank Webinar Metrics 145

Zoominfo

JANUARY 14, 2022

That means figuring out how to allocate your money between all of your different channels to get the highest return on investment without overspending. ” Your hot leads (such as those who request a free trial) probably convert at a much higher rate than your warm leads (such as those who download an ebook).

Marketing Qualified Lead 100

Marketing Qualified Lead Lead Rank Maximizer Marketing 100

Showpad

NOVEMBER 17, 2020

If you’re looking for ways to show the ROI (return on investment) of your marketing content, you’re not alone. You may be wondering what a “good ROI” for your content is. The problem is that a “good ROI” can vary based on your industry, the distribution channels you use and the type of marketing strategy you have.

Top of Funnel 98

Top of Funnel ROI Marketing How To 98

The ROI Guy

OCTOBER 1, 2013

We wanted you to know about the launch of free return on investment (ROI) calculators for our ValueStory™ App. These free ROI calculators help business executives benchmark their current spending and management practices, and understand how various initiatives might improve performance.

ROI 81

ROI Marketing B2B Lead Rank 81

Growbots

FEBRUARY 10, 2022

That’s why each week we ask an expert to share their perspective on this channel. preparing an outbound campaign. What to pay special attention to while preparing an outbound campaign? There’s no one right way to do outbound. They share their tips on how to build it successfully. writing a killer outbound sequence.

Outbound 75

Outbound Hiring ROI Face-to-face 75

Zoominfo

JULY 25, 2023

This provides a helpful starting point when sourcing, creating campaigns for, communicating with, and qualifying leads. For B2B lead generation campaigns, marketers need to balance the ability to collect accurate, rich data with the simple fact that too many form fields will drive down completion rates.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130