Zoominfo

FEBRUARY 20, 2025

Better alignment with sales leads to more meaningful engagement: ZoomInfo users saw a 76% increase in email response rates, making outreach more efficient and impactful. And when it comes to return on investment, ZoomInfos impact is undeniable.

Report 130

Report Account Based Marketing Sales Qualified Lead Customer 130

SBI Growth

MARCH 7, 2013

When will I realize my return on investment? Look at his campaign slogans. He also developed a storyboard for his campaign. There is no bigger sales campaign. It gives us our sense of fulfillment, and temporarily calms our fears and concerns. It must be appeased to win the sale. Our project was a better fit!”

Competition 319

Competition Buyer Persona Campaigns Face-to-face 319

Zoominfo

APRIL 2, 2025

Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. My colleague Ali Z.

System 130

System Enterprise Enterprise Data 130

Nutshell

MAY 7, 2024

To make the most of these events, you’ll need to measure the return on investment, or ROI, of the trade shows you attend. What is return on investment (ROI)? Return on investment, or ROI, measures how much a business earned from a particular activity compared to the expenses related to that activity.

Trade Show 71

Trade Show Maximizer ROI Lead Rank 71

Nutshell

JANUARY 30, 2025

A well-structured marketing report is essential for tracking valuable metrics that inform your strategies, enabling you to achieve the highest possible return on investment (ROI). A marketing report is a collection of data about your marketing strategies and campaigns that shows the results of your efforts.

Report 83

Report Lead Rank Lead Scoring Marketing 83

Hubspot Sales

JANUARY 4, 2021

While those first few phone calls may cause your heart to pound and your forehead to perspire, a calling campaign can be an incredibly lucrative endeavor for those who decide to brave it. This task gets even easier when you know how to properly plan and execute a calling campaign for your business. What is a calling campaign?

Campaigns 126

Campaigns Cold Calling How To Telemarketing 126

Zoominfo

MAY 11, 2021

With the right B2B data provider , you can pull key decision makers’ names and contact information at each account, then export that list into your digital ad platform to create your campaign. The primary KPI to monitor is match rate. Let’s say you want to go after key decision-makers in your campaign. So, how do you do this?

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

With the right B2B data provider , you can pull key decision makers’ names and contact information at each account, then export that list into your digital ad platform to create your campaign. The primary KPI to monitor is match rate. Let’s say you want to go after key decision-makers in your campaign. So, how do you do this?

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

SBI Growth

OCTOBER 5, 2013

There are way too many budgets that include bloated dollars for things like trade shows, promotion, sponsorships and advertising. But what’s the return on investment? You also want to create campaigns that nurture leads that are still early in the buying process. I’m not saying these are not important.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

SalesFuel

AUGUST 21, 2024

Challenge: Create a competitive banking digital ad campaign Jacob Flaten, a media consultant from Sparklight Advertising and a multiple Sell Smarter Award winner, has been using AdMall for four years and knows if, and when, it can help him during a sales process.

Banking 102

Banking Campaigns Media Closing 102

Pipeliner

JANUARY 29, 2025

This targeted approach not only drives foot traffic but also enhances conversion rates, as businesses can focus their efforts on individuals most likely to engage with their products or services. Barbara and Ernest share success stories of clients who have seen remarkable returns on their ad spend.

Video 95

Video Advertising Advertising Marketing 95

SBI Growth

NOVEMBER 5, 2012

You want real, proven Return on Investment. Put these in a bucket called “ROI/Case Study”. Here’s how: Contact Marketing and tell them you’re beginning a new campaign. ROI Examples to help prospect along the full buyer journey from awareness to preference. If not, take them off. Mark these as “Product Guru”.

Prospecting 308

Prospecting Customer Case Study ROI 308

Zoominfo

MARCH 1, 2021

Choosing KPIs for your team starts with analyzing campaigns where KPIs can fit within the buyer’s journey. In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. KPIs should reflect company goals, segmented by campaign and time period.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

SalesFuel

DECEMBER 27, 2024

Campaign Costs They believe that buying an audio ad campaign will be expensive if they have to hunt for suitable podcasts. Or, they have committed to visual campaigns, suspecting they will deliver the best ROI. To achieve more lift from campaign results, your clients must target their audiences psychographics.

Advertising 59

Advertising Advertising Top of Funnel Ideal Customer Profile 59

Zoominfo

MARCH 12, 2018

Lastly, programmatic advertising provides a simpler solution to optimizing ad campaigns. Compared to traditional advertising methods, programmatic consistently provides to-the-minute data and insights regarding the performance of a campaign, which a marketer can then use to implement changes in real-time to scale success.

Advertising 185

Advertising Advertising B2B Scale 185

MarketJoy

APRIL 25, 2025

Strategies: Personalized email campaigns, AI-driven prospecting, and direct sales outreach aligned with assistance in monetizing existing website traffic. Success Rate: High conversions achieved via a data-driven qualification process. CIENCE About: Globally recognized company specializing in outbound sales development.

Lead Generation 52

Lead Generation Sales Qualified Lead Lead Rank Ideal Customer Profile 52

Pipeliner

NOVEMBER 1, 2024

Engagement Rates: Track listens, completions, and shares to gauge how well episodes retain audience attention. Ad Performance Metrics: If using paid placements, review ad engagement, conversions, and return on investment (ROI) to ensure campaigns are hitting the mark.

Strategy 98

Strategy Demographics Segment Collateral 98

Lead411

OCTOBER 30, 2024

Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning. Let’s dive into the ROI (return on investment) that businesses can gain from integrating.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

Sales and Marketing Management

OCTOBER 5, 2020

However, just because influencer marketing is popular doesn’t mean it’s easy to run a successful, strategic influencer campaign. It’s crucial for brands to not only develop but also maintain strong relationships with the right people in their audience to ensure a good return on investment (ROI).

Influencer 194

Influencer Marketing How To Face-to-face 194

Sales and Marketing Management

SEPTEMBER 14, 2017

Even if you’re going after a few standouts, the cost and manpower to execute such a high-touch campaign could put an entire business at risk if the sale doesn’t pan out. Sure, you may need to make a few tweaks here and there depending on the prospect, but most of a campaign remains intact. Basing Marketing on Accounts.

Account Based Marketing 168

Account Based Marketing Jigsaw Campaigns Account 168

DiscoverOrg Sales

FEBRUARY 19, 2019

No, your outbound email campaign doesn’t count!). Proving the return on investment is key to winning your CEO’s confidence – and ensuring that your first day is a good day – and only the first of many. How to Sell to the Chief Marketing Officer. Engage with customers as much as possible.

Lead Rank 230

Lead Rank Marketing Qualified Lead Lead Gen ROI 230

SalesFuel

JANUARY 24, 2025

For industries that score a lower-than-average open rate, encourage your clients to test varying subject lines. Email Campaign Timing Consumers tend to check out email messages soon after they receive them. Data from operators such as Brevo show that email campaigns do better when theyre sent on Tuesday and Thursdays.

Email Marketing 59

Email Marketing Constant Contact Marketing Ideal Customer Profile 59

Vainu

OCTOBER 8, 2020

It’s well documented that target marketing campaigns, like account-based marketing (ABM), deliver better results and higher return on investment. ABM concentrates most resources on the highest-value prospective customers possible, using highly targeted, personalized campaigns to win over particular accounts.

Segment 109

Segment Account Based Marketing Marketing Customer 109

Sales and Marketing Management

DECEMBER 6, 2019

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. As demand for ROI continues, many are retooling their content strategies to prove a return. Include your podcast in your lead-nurture campaigns and deliver your podcast right to your audience.

ROI 177

ROI Top of Funnel Channels Lead Nurturing 177

Lead411

NOVEMBER 7, 2024

Create Tailored Campaigns : Different segments respond to different messaging. Let’s dive into the ROI (return on investment) that businesses can gain from integrating. Let’s dive into the ROI (return on investment) that businesses can gain from integrating. Here’s a guide to help you.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

eGrabber

MARCH 13, 2025

A clean, verified email list is your secret weapon to skyrocket deliverability, protect your sender reputation, and boost your return on investment (ROI). This isnt a luxuryits how you ensure your campaigns hit the mark every time. Segment Smart: Organize by engagement or industry for targeted campaigns.

GoldMine 52

GoldMine Campaigns Trade Show Research 52

Smooth Sale

APRIL 17, 2025

CPL gives you early insight into campaign performance, especially in brand awareness or demand generation efforts. CPS clarifies return on investment (ROI), making it especially valuable for sales-driven organizations. It allows quick comparisons between channels (email, paid search, social). Sounds great, right?

Cost per Lead 78

Cost per Lead Top of Funnel Film How To 78

Zoominfo

FEBRUARY 2, 2021

Cross-sell analysis can help to enhance marketing campaigns by revealing which complementary products or services are likely to be bought together. Targeted, or programmatic advertising makes use of a prospect’s attributes and behavior to serve them with relevant ads for your product or service. Cross-Sell Analysis. Inbound marketing.

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162

BuzzBoard

JUNE 7, 2024

Exploring the Effectiveness of Various Attribution Models in Improving Digital Marketing Agency Client Acquisition Campaigns In the ever-evolving landscape of digital marketing, identifying the best attribution models for client acquisition campaigns can facilitate accurate ROI evaluation.

Lead Rank 52

Lead Rank Campaigns Marketing Small Business 52

Pointclear

MARCH 19, 2018

She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. She now has a quota for raw inquiries, qualified leads, and revenue by product tied to marketing campaigns and various website stats. What does it all mean and what actions should I take?”

Analytics 164

Analytics Marketing Top of Funnel Sales Qualified Lead 164

BuzzBoard

JUNE 7, 2024

To reach the full potential of your client acquisition campaigns, consider implementing these strategies, especially when dealing with small business clients. This ability can help you assign budgets to areas with the most significant potential for return on investment. Always make data-driven decisions.

Campaigns 52

Campaigns Cost per Acquisition Small Business Small Business 52

BuzzBoard

JUNE 23, 2024

Rather, a focus on personalized campaigns typically leads to higher engagement rates and conversions due to their tailored nature. Personalized marketing campaigns can be an effective tool to boost customer retention, costing five times less than acquiring new customers.

Campaigns 52

Campaigns Company Marketing Loyalty 52

Zoominfo

JANUARY 25, 2022

The results: more productive sales leads and marketing campaigns, and a larger return on investment through improved territory management, lead scoring , routing, segmentation , and personalization. What’s more, your database gets enriched regularly to keep data decay at bay.

Google 130

Google Lead Rank Data Lead Scoring 130

BuzzBoard

JUNE 6, 2024

How to Use Data-Driven Campaigns to Enhance the Effectiveness of Your Digital Marketing Programs In the constantly evolving digital marketing realm, using data-driven campaigns is crucial in understanding and predicting consumer behavior for small businesses. The key is in creating personalized campaigns for digital marketing programs.

Campaigns 52

Campaigns Ideal Customer Profile Customer Marketing 52

BuzzBoard

AUGUST 2, 2024

Discovering the Effectiveness of A/B Testing in Maximizing SEM Campaign Results Implementing robust test strategies to maximize search engine marketing (SEM) campaign results is pivotal in today’s digital marketing environment. SEM A/B testing allows agencies to continually morph, improve, and learn from their campaigns.

Engineering 52

Engineering Campaigns Maximizer Strategy 52

SalesFuel

OCTOBER 2, 2024

Take a business targeting eco-conscious consumers; it may benefit from sustainability-driven campaigns. Tip #4: Use Data to Showcase Return-On-Investment (ROI) Your clients want to know one thing: “What’s in it for me?” To win new accounts, you need to prove how your solution will provide a good return on investment.

Account 103

Account ROI Hiring Trends 103

Connext Digital

AUGUST 21, 2024

We all know that the success of your marketing campaigns hinges on one crucial factor: the quality of your data. No matter how creative your messaging is, or how targeted your audience may be, if your data is flawed, your campaign’s effectiveness will be compromised. But not all data is created equal.

Campaigns 52

Campaigns Data Marketing ROI 52