Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. 1 for good reason.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

Zoominfo

MAY 19, 2020

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam. The CAN-SPAM Act.

Guidelines 317

Guidelines ACT Campaigns Pharmaceuticals 317

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Hiring 214

Hiring Data Prospecting Lead Scoring 214

SBI Growth

FEBRUARY 5, 2020

Many CEOs often ask us while planning for 2020, “what’s the secret marketing sauce? What’s worked for your other clients when it comes to the marketing mix? What isn’t working?” ” And as most CMOs can agree, there’s no such thing.

Campaigns 339

Campaigns Marketing Consumer ACT 339

Sales and Marketing Management

JULY 7, 2020

Author: Luke Kreitner The element of surprise has been proven to be a powerful motivational tool. Skinner observed that the act of a random reward triggered the most dramatic changes in their actions: "The mice would press a lever and sometimes they’d get a small treat, other times a large treat, and other times nothing at all.

Incentives 394

Incentives Incentive Motivation ACT 394

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Lead411

APRIL 29, 2025

The Hidden Power of Intent Data in B2B Sales: How to Identify and Engage Buyers Ready to Act In the B2B sales cycle, timing is everything. Instead of casting a wide net, sales teams can focus on prospects already in-market. Better alignment with marketing: Personalize campaigns based on buyer interest. Intent data utilizing A.I.

Intent Data 52

Intent Data Intent ACT B2B 52

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. It’s annoying your intended audience.

Email Marketing 248

Email Marketing Marketing Follow-up Data 248

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. It’s annoying your intended audience.

Email Marketing 265

Email Marketing Marketing Follow-up Data 265

Vengreso

JANUARY 13, 2025

The landscape is being transformed by innovative tools designed for sales acceleration, optimize processes, and enhance productivity through an accelerated sales process. While many may be familiar with mainstream solutions, there are several sales acceleration tools flying under the radar that can provide a significant edge.

Tools 67

Tools Top of Funnel Lead Rank Analytics 67

Zoominfo

JANUARY 6, 2021

It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement. Read on to discover the latest CRM trends for sales and marketers to use in 2021—and beyond. Share the same goals and tools between sales and marketing teams. Future Trends in CRM.

Trends 246

Trends CRM Top of Funnel Marketing 246

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

JULY 30, 2024

Revenue operations (RevOps) professionals are an increasingly important voice on go-to-market teams, with analysts predicting 75% of the highest-growth companies will soon employ a RevOps strategy. And one of the clearest ways to deliver that value is through evaluation of a company’s go-to-market technology stack.

Government 130

Government Webinar Metrics System Account 130

Zoominfo

JANUARY 16, 2025

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. Understanding Intent Data: From Noise to Opportunity Intent data is a familiar concept to marketers, but it has evolved significantly in the past several years.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Zoominfo

JANUARY 21, 2025

The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. And emerging solutions such as AI agents and AI SDRs are already accelerating time-to-market, enhancing team productivity, and delivering better ROI on tools and resources for early adopters.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

No More Cold Calling

APRIL 6, 2025

Act now, and your team will have a competitive edge that others cant match. Marketing isnt a strategy. A sales strategy isnt about tools or trendsits about how your company attracts and serves customers. Embed asking for referrals into your sales strategy now, and youll ensure momentum that carries through the entire year.

Referrals 177

Referrals Pipeline Face-to-face GoldMine 177

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Pick out the right email automation tool. Technical Steps.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Zoominfo

MARCH 17, 2021

To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Meanwhile,marketing departments find themselves challenged by how to effectively track ROI and generate more leads. Marketing Spending Trends.

Company 324

Company Survey ROI Face-to-face 324

SalesFuel

JANUARY 20, 2025

Every business wants to grow, but throwing money at marketing without knowing what works is a gamble. Thats where digital marketing audit services come in. A digital audit provides a detailed, data-driven look at your clients marketing activities across digital channels. Why Conduct a Digital Marketing Audit?

Paid Content 64

Paid Content Cost Per Click Lead Rank Marketing 64

Sales Gravy

OCTOBER 31, 2024

Content as a Sales Beacon: Quality content acts like a lighthouse, guiding potential buyers in a vast digital landscape. Effective content marketing draws buyers by providing engaging, informative resources. It’s important to use strategies, key frameworks, and new tools to empower sales teams and increase success in the digital age.

Decision Maker 97

Decision Maker Social Media B2B Buyer 97

Sales and Marketing Management

MAY 15, 2020

Instead, enter conversations with the intention of building relationships with your prospects, being mindful of their realities and their evolving needs so that you foster their loyalty and forge connections that you can act on post-pandemic. By removing impediments, prospects will see your product only as a tool for moving forward.

Loyalty 296

Loyalty Cancellation Churn Face-to-face 296

Cincom Smart Selling

APRIL 10, 2025

Introduction In todays hypercompetitive market, having a fantastic product is no longer enough to guarantee sales success. This strategic discipline ensures that salespeople have the necessary tools, content, processes, and technology to engage buyers effectively and close deals more efficiently. What is Sales Enablement?

Sales Enablement 48

Sales Enablement Top of Funnel Tools Strategy 48

Pipeliner

FEBRUARY 16, 2025

The Role of AI in Sales Leadership Enhancing Efficiency AI tools can significantly enhance sales efficiency by automating routine tasks, allowing sales leaders to focus on more strategic activities such as coaching and change management. AI should be seen as a tool to augment human capabilities, not replace them.

Sales Leadership 103

Sales Leadership Lead Rank Lead Scoring Video 103

Zoominfo

APRIL 17, 2025

When its time for go-to-market strategy to become revenue reality, todays most innovative GTM teams know that intelligence makes all the difference. So how different would your team structure, campaign design, and competitive advantage be if you had rich, accurate Go-to-Market Intelligence on 5,000 of the worlds most important companies?

Ideal Customer Profile 130

Ideal Customer Profile Company Scale Enterprise 130

The Pipeline

AUGUST 5, 2021

No issue with that, but I prefer to use investment and the financial markets, primarily because of the focus on value. All measurable, all quantifiable and can be improved with skills and the right tools. And while strategy and skills are paramount, you need to select the right tools to support them. Productivity.

Lead Rank 352

Lead Rank Lead Scoring Ideal Customer Profile Objections 352

Allego

JANUARY 9, 2025

Medical device sales reps face greater challenges than ever, making sales certifications an essential tool for success. A robust certification process empowers reps to embrace new technologies, connect with informed buyers, and exceed expectations in a competitive market. Why are sales certifications so critical now?

Hiring 62

Hiring Marketing Exercises Scale 62

Sales and Marketing Management

OCTOBER 10, 2018

But for business, AI is having an early transformative effect on sales and marketing by helping people make better decisions and serve customers more effectively. Machine learning and an expert recommendation system allow it to act and learn. The sales function is uniquely well-suited to be transformed by AI tools.

Case Study 319

Case Study Analytics CRM Study 319

Act!

APRIL 15, 2025

But heres the thingfor modern SMBs with hybrid sales, marketing, and service teams, run-of-the-mill CRM solutions arent enough. They need tools designed to enable effective collaboration and sharing of information among entire cross-functional teams. How does a full, front-office platform like Act! fit into that landscape?

ACT 52

ACT Ideal Customer Profile CRM Top of Funnel 52

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. We believe this rapid journey both validates our initial vision and reinforces our commitment to innovation as we continue to grow and serve B2B marketers everywhere.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

The Pipeline

JUNE 17, 2021

Psychological safety is a must – Teams that act as teams as well as care about individual performance, and teams where it is safe to make mistakes, sometimes miss targets and speak openly about challenges as well as share ideas, will outperform those that can’t or won’t. Execution can even be via a cross-functional team.

Top of Funnel 352

Top of Funnel Quota Proposal Lead Rank 352

The Pipeline

OCTOBER 26, 2017

Revenue, across the entire “client life cycle”, in that context, sales, or specifically, the act of selling, is but one small part of the cycle. While tools and tech can help score leads, nurture them, even get them to the point of engagement. If you are downstream from the signature, Alexa has your number.

Lead Rank 276

Lead Rank Lead Scoring Lead Nurturing Margin 276

SalesFuel

APRIL 10, 2025

Are marketing and sales in agreement on this? Who is responsible for each stage, and what content and tools do we provide to support them? How well have we defined the collaboration process between sales and marketing? Another emerging best practice is to implement digital tools for optimized lead generation and qualification.

Quota 64

Quota Meeting Top of Funnel Hiring 64

The Pipeline

NOVEMBER 10, 2016

This would work great if a large segment of the market had needs they were willing to act on, but the reality is that most potential prospects do not. Often they don’t recognize it because it is all about needs described in marketing speak by a nervous fast talking squeaky voice.

Objections 296

Objections Prospecting Cold Calling Account Based Marketing 296

Zoominfo

FEBRUARY 2, 2021

Regardless of a company’s tech stack size, CRM systems are a staple for sales and marketing teams. For instance, your social media strategy that your marketing manager ran five years ago looks different today — with multiple social media specialists running more channels. Enterprise vs. SMB CRM Systems. Enterprise CRM Future Vision.

Enterprise 290

Enterprise Enterprise Company CRM 290

Zoominfo

SEPTEMBER 6, 2023

But it’s imperative to act fast so your warm leads don’t cool down. Whether they’re talking about artificial intelligence, new marketing tools, or hiring initiatives, ZoomInfo Intent alerts can surface the companies showing the most interest — so you know who you should reach out to next. Monitor Intent Spikes for Hot Topics.

Lead Rank 244

Lead Rank Lead Scoring Scale Hiring 244