Sales 2.0

APRIL 14, 2025

An old-fashioned approach I finally got my act together to start sending my friends and connections physical holiday cards againyou know the ones on paper that you write with a pen and stick on a stamp. But if theres no relationship yet, Id test each medium, and a combination of methods, to see what works with the people in your market.

Fashion 195

Fashion Transportation Call-back Social Media 195

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. It’s annoying your intended audience.

Email Marketing 248

Email Marketing Marketing Follow-up Course 248

SBI Growth

JANUARY 6, 2025

SBI is the Growth Advisory for innovative companies seeking real-world, proven experience for marketing and sales results.

ACT 156

ACT Marketing Company Sales 156

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

MAY 19, 2020

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam. The CAN-SPAM Act.

Guidelines 317

Guidelines ACT Campaigns Pharmaceuticals 317

Zoominfo

MARCH 25, 2021

Therefore, coding skills are now essential to competing in any growing industry, such as digital marketing. Consider these 7 advantages and disadvantages when learning to code as a digital marketer: 1. Digital marketers rely on advancements in a number of technologies to communicate with potential customers in an effective way.

Marketing 246

Marketing Analysis Software Software 246

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. It’s annoying your intended audience.

Email Marketing 265

Email Marketing Marketing Follow-up Course 265

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Hiring 214

Hiring Data Prospecting Lead Rank 214

Sales and Marketing Management

JULY 7, 2020

Skinner observed that the act of a random reward triggered the most dramatic changes in their actions: "The mice would press a lever and sometimes they’d get a small treat, other times a large treat, and other times nothing at all. Define your incentive goals and act strategically. What makes unexpected rewards so effective?

Incentives 394

Incentives Incentive Motivation ACT 394

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

JANUARY 6, 2021

It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement. Read on to discover the latest CRM trends for sales and marketers to use in 2021—and beyond. Share the same goals and tools between sales and marketing teams. Future Trends in CRM.

Trends 246

Trends CRM Top of Funnel Marketing 246

Zoominfo

JANUARY 24, 2025

Sales analytics software tools typically leverage AI, automation, and advanced reporting to analyze B2B go-to-market data and sales activities. ZoomInfo ZoomInfos GTM intelligence platform redefines sales performance with an unmatched combination of B2B data, market signals, and AI-fueled research and engagement tools.

Analytics 246

Analytics Software Software Tools 246

Sales and Marketing Management

FEBRUARY 23, 2020

Author: Carmen Simon People act on what they remember, not what they forget. So, if you want to persuade your buyers to act in your favor, you need your content to stick in their minds?—?you Thankfully, there’s a framework backed by brain science for getting people to act on the 10% you want them to remember.

Intent 296

Intent ACT Influencer Call-back 296

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Zoominfo

APRIL 14, 2025

One click is all it takes to access the full context and act with confidence. By delivering real-time buying signals and flagging critical deal risks such as missing decision-makers or single-threaded opportunities Copilot empowers teams to stay ahead.

Decision Maker 130

Decision Maker Scale Sales Qualified Lead Hubspot 130

The Pipeline

FEBRUARY 18, 2020

Balancing Act. If they don’t connect with you on that level, even the best product will not entice them to act. If they don’t ask the hard questions, their uncertainty will remain, and they’ll avoid acting. They don’t think about marketing automation, content, or anything we labour over daily, nay hourly.

ACT 335

ACT Face-to-face Buyer Compensation 335

Steven Rosen

FEBRUARY 27, 2022

VP’s of Sales and Marketing and Business Unit Heads can relate to this. I have learned over my many years as a VP of Sales and Marketing and working with VP’s that many large companies have well-developed marketing processes and rigorously follow the process. Do you have a formal strategy execution process in place?

Strategy 408

Strategy Scale Objections Maximizer 408

SBI Growth

OCTOBER 26, 2022

Tenacious CMOs act confidently and precisely to maintain disciplined data routines and drive commercial productivity. They’re getting laser-focused on their ICP and directing investment against accounts and customer segments that meet a refined set of criteria working in tandem with the CRO to drive prioritized growth initiatives.

Ideal Customer Profile 35

Ideal Customer Profile Marketing Segment ACT 35

Zoominfo

MARCH 17, 2021

To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Meanwhile,marketing departments find themselves challenged by how to effectively track ROI and generate more leads. Marketing Spending Trends.

Company 324

Company Survey ROI Face-to-face 324

Bernadette McClelland

OCTOBER 27, 2024

Because today, if we don’t disrupt the way we think, feel, and act, then something or someone else will do it for us. Bernadette P.S. I bring a powerful and relevant message to the front of the room or to the wider market, designed for leaders and sales teams with my Signature Keynote – ‘Deliberate Disruption.’

Hiring 195

Hiring ACT Call-back Benefit 195

Zoominfo

OCTOBER 24, 2024

Improved Forecasting : AI-powered algorithms analyze historical data and market trends to deliver more accurate sales forecasts, enabling better strategic planning. ZoomInfo Copilot ZoomInfo Copilot helps today’s sellers reach their ideal buyers first by applying advanced AI to the strongest data foundation in go-to-market.

Software 211

Software Software Tools Hubspot 211

Sales and Marketing Management

OCTOBER 16, 2020

Maybe your organization isn’t acting like one unit because no one has ever told them how to act. Aaron McClung is the founder and principal of AM, a full-service branding, marketing, and technology firm in the Dallas/Fort Worth area. You’d be surprised at the clarity that’s created when you tell everyone what you expect of them.

Benefit 317

Benefit Company ACT Energy 317

SalesFuel

JANUARY 20, 2025

Every business wants to grow, but throwing money at marketing without knowing what works is a gamble. Thats where digital marketing audit services come in. A digital audit provides a detailed, data-driven look at your clients marketing activities across digital channels. Why Conduct a Digital Marketing Audit?

Paid Content 64

Paid Content Cost Per Click Lead Rank Marketing 64

No More Cold Calling

APRIL 6, 2025

Act now, and your team will have a competitive edge that others cant match. Marketing isnt a strategy. You know that high-performing sales teams dont rely on chance; they build referral-driven pipelines that produce prospect introductions, shorten sales cycles, and eliminate the noise of traditional prospecting. Hope isnt a strategy.

Referrals 177

Referrals Pipeline Face-to-face GoldMine 177

Sales and Marketing Management

MAY 15, 2020

Instead, enter conversations with the intention of building relationships with your prospects, being mindful of their realities and their evolving needs so that you foster their loyalty and forge connections that you can act on post-pandemic. For example, whereas pet grooming salons are suffering, mobile groomers are booming.

Loyalty 296

Loyalty Cancellation Churn Face-to-face 296

Zoominfo

JANUARY 16, 2025

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. Understanding Intent Data: From Noise to Opportunity Intent data is a familiar concept to marketers, but it has evolved significantly in the past several years.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

The Pipeline

MARCH 26, 2019

By extension, it led to their marketing teams acting on bad input, and the seller’s whole organization not aligned with the buyer/organization. They missed what the buyer was trying to achieve, the buying organization’s internal criteria and other critical factors for the buyer were consistently, systematically missed by sellers.

Fashion 270

Fashion Exercises ACT Vendor 270

Sales Gravy

OCTOBER 24, 2024

On this episode of The Sales Gravy Podcast, JBJ sits down with Amy Franko, a sales expert specializing in the mid-market, to discuss pipeline velocity, qualifying deals, and the importance of asking the right questions in sales. In many mid-market organizations, sales teams find themselves in a balancing act.

Pipeline 98

Pipeline Face-to-face Compensation Sales Qualified Lead 98

Zoominfo

OCTOBER 26, 2020

Dun and Bradstreet surveyed more than 250 B2B professionals in businesses of all sizes, across numerous industries for the 6th Annual B2B Marketing Data Report. They uncovered that: 89 percent of B2B marketers agree that data quality is increasingly important to sales and marketing.

B2B 242

B2B Data Account Based Marketing ACT 242

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Aligning Sales and Marketing. Email Automation Tools.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Zoominfo

JULY 30, 2024

Revenue operations (RevOps) professionals are an increasingly important voice on go-to-market teams, with analysts predicting 75% of the highest-growth companies will soon employ a RevOps strategy. And one of the clearest ways to deliver that value is through evaluation of a company’s go-to-market technology stack.

Government 130

Government Webinar Metrics System Account 130

Hubspot Sales

OCTOBER 17, 2024

Telephone Protection Consumer Act (TPCA) The Telemarketing Sales Rule (TSR) Explained Best Practices for Cold Calling in Non-U.S. Cold calling is legal in most places, it remains a legitimate practice within the realms of ethical sales and marketing strategies. Let’s get started, shall we? Table of Contents: Is Cold Calling Illegal?

Cold Calling 104

Cold Calling Telemarketing B2C Guidelines 104

The Pipeline

JANUARY 28, 2020

What we call something will determine how we look at it, act, and react as a result. According to WiKiDiff: “As nouns the difference between disruption and interruption is that disruption is an interruption to the regular flow or sequence of something while interruption is the act of interrupting, or the state of being interrupted.”

Cold Calling 344

Cold Calling Buyer Persona Decision Maker Face-to-face 344

The Pipeline

MARCH 16, 2020

But the virus has created a rare commonality, causing the market to behave in a more monolithic fashion. But much like our preparedness for the virus, those who acted early and with conviction won the war. Our ability to act is however impacted more by uncertainty. Trickle Down. Calm In The Storm. Help deliver clarity.

Objections 310

Objections SME Lead Rank Lead Scoring 310