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Account-Based Marketing Software: Top Tools to Target Your Accounts

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Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior.

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4 Must-Have Social Media Marketing Tools for Your Small Business

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That’s where social media marketing and management tools come in. The right tools will help you stay organized, save time, and focus on growing your business. In this article, we’ll discuss four essential social media marketing tools that will help you generate awareness, attract leads, and boost sales for your small business.

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Budget Allocation Strategies for Local Paid Advertising Excellence

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Understanding the Importance of Budget Allocation in Local Paid Advertising The significance of budget allocation in local paid advertising is a key consideration for any digital marketing agency aiming to assist businesses in expanding within their local zones. Paid advertising is a potent tool that can ignite rapid business growth.

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Act! Leadership Spotlight | Patrick Curley, CPO

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Q: Can you share some details about your professional journey and how your past experiences have equipped you for your current role as the Chief Product Officer (CPO) at Act!? Q: Can you explain your approach to prioritizing and managing the product roadmap at Act!? Q: What is Act!’s In the last year, the Act!

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Setting SMART Goals for Paid Advertising with Local Business Clients

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Introduction to Paid Advertising and Its Significance for Local Business Clients Paid advertising holds great promise for local businesses, rapidly emerging as a powerful aspect of digital marketing. A deep understanding of paid advertising requires insight into SMART goals , a critical part of strategic planning.

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Unlocking the Power of Marketing Account Intelligence Software

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By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer. Users can run the right go-to-market strategies , with the right prospects, at the moment those prospects are ready to act.

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What is a Facebook pixel and how do you create it?

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Now called Meta pixel , it’s a useful tool to track conversions from Facebook and Instagram ads and optimize campaign performance. This information helps you fine-tune your advertising strategy and calculate your return on investment. That’s exactly what the Facebook pixel does. Does that render your Meta pixel ineffective?