Insufficient Leads? How to Boost Campaign Effectiveness
SBI Growth
MARCH 21, 2013
PPC advertising. The buyer did not have sufficient reason to act. The purpose of your campaign is to incent the buyer to act. Are you compelled to act? STEP 4 - CHOOSE THE MARKETING ACTIVITY. Select which marketing activities best addresses the campaign objectives. For example…. Newsletter. Tele-marketing.
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