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Ways to Effectively Promote a New Product or Service 

Smooth Sale

In today’s fast-paced, fiercely competitive market environment, the days of depending only on conventional advertising techniques are long gone. Instead, combining traditional advertising techniques with cutting-edge, contemporary marketing strategies is necessary to create a dynamic and successful promotional plan.

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A Guide to Building a Referral Network for Your SMB

Act!

However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. That makes word-of-mouth recommendations the most trusted advertising channel, even above social media ads and TV commercials. For instance, Act! A platform like Act! can help automate this process.

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Embrace These Seven Success Tips for Small Business Growth

Smooth Sale

Collect and act on customer feedback : Regularly seek feedback from your customers to identify areas for improvement. Implement a loyalty program : Reward your loyal customers with exclusive offers, discounts, or incentives. Combine search engine marketing (SEM), social media advertising, email marketing, and content marketing.

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Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

We’ve all seen advertisements show up on our Facebook feed for a product we recently viewed, with updated ads offering 20% off, a special checklist, or a free trial. That’s a powerful way to add incentive to your remarketing campaigns. Use video for your re-marketing advertisements. Run re-marketing ads to free content.

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Busting the myth! Retargeting is a creepy stalker

Salesmate

So, if you come across a familiar advertisement while you’re browsing online, that’s retargeting. Remarketing has been found to be effective by a large number of advertisers. Retargeting is a pretty standard practice but it can act like a creepy stalker. Andrew Maff . Founder, BlueTuskr. Conclusion.

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The Beginner’s Guide to Referral Marketing

Zoominfo

In the business world, a referral is the act of a customer recommending a product or service to a peer. Customers are 92% more likely to trust the word of their peers over traditional advertising ( source ). Choose the right incentives. But, we recommend you give more thought to your referral incentives.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

Business development managers (BDMs ) or account executives (AEs) act on useful leads from the SDR/BDR team to close the sale through demos, discovery sessions, and follow-up. This gated content serves as a lead magnet — a valuable asset that creates an incentive for leads to share their contact information in order to access it.