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Intent data to prioritize high-value accounts and improve lead scoring. The answer was an improved account scoring method that would ensure sellers were pursuing the right leads. Results: Partnering with ZoomInfo drove dramatically better results in account scoring and overall efficiency for Xactly.
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Matt has 25 years of experience in the software industry, most recently leading a $700 million business at Infor. Matt started his career as a Certified Public Accountant for Price Waterhouse and Kraft Foods. The benefits of focusing sales teams on specific sales motions, such as new logo acquisition or account expansion.
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