Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We launched Workflows to activate market insights, buyer intent, and website activity. The acquisition of Chorus will create new possibles for go-to-market teams everywhere. We acquired Clickagy and launched Streaming and Custom Intent.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Sales and Marketing Management

JANUARY 2, 2019

Author: Brad Wilsted Note: This is part 2 in a 3-part series on the powerful role sales management plays in driving sustained revenue growth – and how companies can better leverage this critical position for improved top-line performance. What does great front-line sales management actually look like?

Hiring 224

Hiring Sales Management Outsourcing Services Territories 224

SMEI

JANUARY 12, 2024

On the morning of January 6, 2024, SMEI Vietnam, representative of Sales & Marketing Executives International (SMEI), organized the ceremony to award the Certificate of Sales Professional (SCPS – SMEI Certified Professional Salesperson ) and the Certificate of Professional Marketing Specialist. Hồ Chí Minh.

Marketing 266

Marketing Course Sales Account 266

Steven Rosen

JULY 2, 2024

Sales managers are critical to team success but often need more effective coaching skills due to inadequate training. Steven Rosen underscores coaching as the weakest core sales management skill, urging prioritized training.

Account 156

Account Coaching Promotion Margin 156

Steven Rosen

AUGUST 2, 2021

The Fearless Sales Leader. Fearless sales leaders know that business success is defined as achieving an objective or goal. Sales leaders are accountable for making the company’s sales objectives and sales objectives equal success. Sales leaders believe it is their job to develop their sales managers.

Hiring 424

Hiring Comparison Face-to-face Objections 424

Sales and Marketing Management

MARCH 7, 2018

Author: Gregg Schwartz Many people think sales management is complicated and mysterious, that there's some unknowable process to becoming a great sales manager, or that great sales managers are born, not made. Here are five choices that great sales managers make – and you can make these same choices too: 1.

Sales Management 214

Sales Management Lead Generation Churn Competition 214

Steven Rosen

FEBRUARY 27, 2022

VP’s of Sales and Marketing and Business Unit Heads can relate to this. They are the people in commercial organizations responsible for both strategy development and sales execution. You and your marketing team have worked relentlessly over the past two months. Step 3: Accountability. Step 2: Alignment.

Strategy 408

Strategy Scale Objections Maximizer 408

Steven Rosen

NOVEMBER 14, 2021

I would get my sales team to begin building plans for a strong start in the upcoming year at this time of year. Far too many companies will spend the first quarter answering questions to senior management as to why sales aren’t coming in rather than focusing on executing their business plans.

Consumer 374

Consumer Analysis Territories Account 374

Partners in Excellence

AUGUST 30, 2022

They were struggling with getting their people to develop and execute their account plans. They had invested a lot in training, content, and other programs to support the account based selling focus. Sometimes, I think we make Account Planning and Account Based Selling more complicated than it needs to be.

Account 129

Account Territories Penetration Referrals 129

Bernadette McClelland

OCTOBER 3, 2019

For Salespeople, that behaviour is Responsibility , and to complete the equation, for the Sales Manager it is Accountability. Sales leaders know they are to hold their people accountable, but the truth is that many really don’t know how. This is the Accountability Stage. Responsibility and accountability!

Account 301

Account Sports SalesForce Conference 301

Steven Rosen

JANUARY 24, 2017

January is a crazy month, with national sales meetings, new comp plans, new marketing programs and the annual performance review process. Developing your salespeople to be better is the role of the sales manager. Sales coaching is the number one activity that drives sales rep performance. You are very busy.

Coaching 313

Coaching Follow-up Sales Coaching Positioning 313

Highspot

APRIL 1, 2025

That’s what traditional sales role-playing feels like: forced, vague, and anxiety-inducing. Sales managers know role-play is essential to improve sales performance , yet the old methods make it difficult to coach effectively and drive improvement. Mistakes are actual learning opportunities, not career setbacks.

Training 52

Training Sales Management Hiring Lead Rank 52

Steven Rosen

JULY 8, 2024

In this article, Jenn Steele discusses the vital role of customer feedback in refining marketing and sales strategies. She stresses listening to customer insights to tailor messaging and optimize sales tactics effectively. Key Takeaways: Collaboration between sales and marketing is essential for business success.

Revenue 156

Revenue Marketing Pivotal Promotion 156

Sales 2.0

SEPTEMBER 14, 2014

In fact when you boil it down they make their first sales through social selling. They use the founders’ networks (and/or those of their investors) to get warm introductions to accounts and greatly increase their sales chances. This is often when the founders call in a “sales professional”. Sales Management'

Scale 373

Scale Hiring Collateral Social Selling 373

Vengreso

DECEMBER 20, 2024

Today more than ever sales managers encounter both unique challenges and remarkable opportunities. As technology continues to reshape the sales landscape, to learn how to be a good sales manager, one must adapt to new demands and expectations.

Sales Management 58

Sales Management Forecasting Face-to-face How To 58

DiscoverOrg Sales

DECEMBER 4, 2017

One of the most important aspects of any sales enablement strategy is alignment to the customer journey. What this means is that sales, marketing, and service processes need to be based on the needs, wants, and expectations of customers. Streamlining the sales process. Create relevant sales content. Two things.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Pipeliner

JANUARY 16, 2025

Walter stresses the need for organizations to articulate the specific skills, behaviors, and accountabilities required for the role. Actionable Advice: Performance Metrics: Ask candidates to provide specific performance metrics and examples of their sales achievements.

Hiring 104

Hiring Sales Talent Video Lead Scoring 104

Steven Rosen

MARCH 23, 2021

These are questions that senior management needs to carefully consider before sending their reps into the field. As the VP of Sales and Marketing, you will be tasked with ensuring that your team is ready and able to significantly impact sales. Flawless Sales Execution Step 2: Lead from the Frontline.

Pharmaceuticals 284

Pharmaceuticals Call-back Coaching eBook 284

Zoominfo

DECEMBER 16, 2020

Sales professionals — yes, even managers — on frontlines of business development. Because, let’s face it, even in a perfect world, CRMs benefit company leadership more than the quota-carrying sales rep. . Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database.

SalesForce 219

SalesForce Territories Intent Signal Buyer Persona 219

Steven Rosen

JULY 8, 2024

In this episode of the Sales Leadership Awakening podcast, Jenn Steele , CEO and Co-Founder of SoundGTM, discusses the challenging dynamic between marketing and sales teams. She highlights the common blame game between marketing and sales and the importance of effective communication and collaboration between the two functions.

Marketing 156

Marketing Lead Rank Sales Leadership Maximizer 156

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. The entire organization can make better decisions by surfacing insights and analytics that you would only get if you sat in on every sales or customer success call. . Sales teams.

Face-to-face 264

Face-to-face Intent Data GoldMine Lead Scoring 264

Sales and Marketing Management

JULY 6, 2017

Target marketing dollars in their territory to generate more leads and give them a boost. Every experienced sales manager has made a bad hiring mistake. Great sales managers recognize their mistake faster, and take decisive action to rectify the situation. Here are two suggestions: Provide additional training.

Hiring 273

Hiring Webinar Metrics Policies How To 273

Janek Performance Group

JANUARY 22, 2025

Not only that, but you can instantly access sales history and marketing campaigns and gain useful insights into clients and contacts with the ease of a customizable dashboard. Look beyond the rejection and understand why the sales rep feels this way. The net result is more sales more easily, and a greater overall ROI.

CRM 118

CRM Lead Qualification Social Media Data 118

Sales and Marketing Management

APRIL 1, 2019

So, as a sales manager, you need to guide your top salespeople in choosing new skills to learn and next-step goals to accomplish. Excellent at coordinating sales activities of each member of the account team. Consistently develops new sales opportunities within existing accounts. the list goes on.

Motivation 314

Motivation Hiring Ideal Customer Profile Guidelines 314

Zoominfo

SEPTEMBER 2, 2021

For example, reps can watch for keywords in conversations that historically indicate a prospect is more likely to buy, while sales managers can better coach their teams by reviewing call trends. Research firm Forrester found that 57 percent of B2B sales leaders intended to invest more on AI and automation tools in 2021.

Data 52

Data Scale SalesForce Forecasting 52

Vengreso

MARCH 2, 2021

Here’s some data about what’s happened since March 2020: Marketing emails increased by 62%. Sales calls by 28%. Lead generation is a marketing activity that attracts people to your company and gathers data in the hopes of turning those leads into sales-ready prospects, also known as a sales-qualified lead or SQL.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Sales and Marketing Management

JANUARY 31, 2021

For managers, the ultimate goal for sales coaching is to create an environment where their sales team feels more motivated to learn, grow, and take on greater responsibility. The role of a sales manager is a difficult one and takes a unique type of person. Turnover is notoriously high in sales roles.

Sales Coaching 317

Sales Coaching Top of Funnel Coaching Hiring 317

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Marketers can attract and retain prospective customers more effectively. Sales professionals can anticipate prospects’ objections more easily, which can lead to higher close rates and greater revenue.

Ideal Customer Profile 130

Ideal Customer Profile Customer Marketing Demand Generation Agencies 130

Sales Gravy

NOVEMBER 27, 2023

On this episode of the Sales Gravy Podcast, I sit down with Mike Weinberg for Part One of our conversation on the state of the Sales Profession, sales leadership, and getting started as a new sales manager. This shift requires not only a change in skills but also a fundamental shift in mindset.

Sales Management 113

Sales Management Face-to-face Social Selling Sales Leadership 113

Partners in Excellence

NOVEMBER 14, 2024

Our strategies define our overall goals, our target markets, how we create value with the customers, how we differentiate our offerings, what we are trying to achieve with our customers and for our organization. We would never imagine shifting to an account led strategy, or a partner/channel led strategy.

Strategy 127

Strategy Hiring Revenue Channels 127

Zoominfo

SEPTEMBER 25, 2018

If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts. The Ultimate List of Sales Podcasts.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

Zoominfo

AUGUST 12, 2020

But what does the structure of a B2B sales organization look like as we enter the next decade? What focus areas should Chief Revenue Officers be asking themselves as they plan out go-to-market motions. But before we do, let’s examine where things go wrong and address perhaps the most challenging problem sales leaders face: turnover.

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

Sales and Marketing Management

JANUARY 1, 2018

Davis In a SMMConnect webinar I delivered to over 100 sales managers recently, I talked about eight instincts they developed as salespeople that are now harming their effectiveness as team leaders. Interestingly, about 30 percent of the participants said that the sales instinct they struggle with the most is “avoiding conflict.”.

Hiring 260

Hiring Webinar Metrics Forecasting Proposal 260

No More Cold Calling

APRIL 6, 2017

Save you money (There are no expensive marketing costs—just your own sales team out there selling for you.). Successfully shifting your sales team to referral selling means establishing both activity and results metrics, building their referral skills , ensuring accountability for results, and implementing with precision.

Guarantee 233

Guarantee Referrals Prospecting Lead Generation 233

Steven Rosen

JANUARY 5, 2018

What are the key accounts that represent the biggest opportunity to grow your sales numbers? Thereby creating a sales culture of distrust and a lack of motivation ensues. Imagine instead; your sales managers are coaching and developing their people and executing with excellence.

Strategy 224

Strategy Territories Quota Video 224

Sales and Marketing Management

MARCH 8, 2019

To that end, we disrupted expectations (especially among experienced sellers) by throwing them into new situations e.g. to practice a discovery call with little time to prepare/research the account they were calling. into similar “birds of a feather” groups. the right balance of challenge/fun, celebration/critique, exorbitance/frugality.

InsideView 223

InsideView Scale Exercises Call-back 223

SalesFuel

AUGUST 5, 2024

How Marketers Can Use Audience Segmentation to Achieve Rich ROI What is Audience Segmentation? According to Mailchimp , audience segmentation is “a marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging and build stronger connections.” Marketing information (e.g.

Segment 104

Segment ROI Ideal Customer Profile Marketing 104