Account Marketing Prospecting 
Zoominfo
NOVEMBER 1, 2024
Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.
Zoominfo
AUGUST 27, 2024
This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.
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Zoominfo
NOVEMBER 5, 2024
Good sales timing isn’t just about being first to respond when a prospect fills out a form or browses your pricing page. Sellers must also understand where the prospect is in the buyer’s journey and provide them with the right kind of engagement — that delivers the best-possible value — at that precise moment.
Sales and Marketing Management
JULY 19, 2021
Narrowing target marketing efforts to a small number of prospects can produce outsized results. The post When to Use 1:1 or 1:Few Account-Based Marketing appeared first on Sales & Marketing Management.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
Zoominfo
MAY 31, 2022
Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. In fact, a recent survey of marketing leaders found broad agreement that ABM programs produce better pipeline growth, revenue growth, and return on investment than competing approaches.
Sales 2.0
JULY 8, 2022
This post describes a framework that I have found over the last two decades can really change the math on prospecting. They could be what Miller Heiman call a “ coach ”, someone that will give you information on what is going on in the account– the kind of information that can massively increase your chances of winning a deal.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Personalizing messages to your priority accounts. That’s where your data comes in.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
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The digital landscape is getting more and more crowded, and marketers are looking for creative ways to reach customers. Instead of doing the same thing over and over again, however, you can use gifting to connect with customers and prospects. How to use personalization to connect with target accounts. Let’s introduce gifting.
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Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.
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