Zoominfo

JANUARY 31, 2025

The traditional go-to-market playbook is dead. Sales and marketing teams that once relied on high-volume outreach to hit their numbers are seeing diminishing returns. Heres how to leverage a GTM Intelligence Platform to set your marketing team up for sustained success.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Intent Signal Lead Rank 130

Zoominfo

MARCH 12, 2025

Winning in today’s markets takes more than just raw effort. Sales leaders need to make sure that every interaction counts and that means understanding which accounts are the best fit, when to reach out, and how to solve customer challenges. Thats where Go-to-Market Intelligence enters the picture.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

FEBRUARY 11, 2025

In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. But were finally seeing signs of a solution: the emerging category of Go-to-Market Intelligence. Which buyer signals indicate that an account is ready to engage?

Strategy 147

Strategy Scale Marketing CRM 147

SMEI

NOVEMBER 21, 2024

Unlocking the Potential of Bluesky Social for Sales and Marketing Professionals The digital landscape is changing, and platforms like Bluesky Social are transforming how brands connect with their audiences. This ensures your marketing campaigns resonate without breaching trust.

Marketing 149

Marketing Campaigns Promotion Consumer 149

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Build Awareness Through Pre-Event Campaigns: Start marketing early through multiple channels. Early in my career, events terrified me.

B2B 130

B2B Marketing Strategy Lead Scoring 130

Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. In fact, research from Salesforce indicates that a staggering 90% of CRM data is incomplete.

B2B 130

B2B Intent Signal Scale Marketing 130

No More Cold Calling

FEBRUARY 13, 2025

Marketing isnt a strategy. They will only do that if referral selling is built into the sales processwith training, metrics, and accountability for results. Use Technology as a Tool, Not a Crutch: Leverage digital sales tools (such as CRM, marketing automation, and sales AI) to enhance, not replace, human interactions.

Referrals 310

Referrals Face-to-face Sales Leadership Quota 310

Sales and Marketing Management

NOVEMBER 13, 2023

Social media is essential for any B2B operation seeking to maximize its ROI, but the process requires a well-thought-out strategy accounting for the unique characteristics of B2B audiences and their platforms. The post 7 Ways to Maximize ROI in the Social Media Era for B2B Markets appeared first on Sales & Marketing Management.

Social Media 345

Social Media Maximizer ROI Media 345

Sales 2.0

JANUARY 14, 2025

Sales history Ive been looking at some of the small healthcare accounts that my client serves. After some initial analysis and some conversations with sales management, it has become clear that one type of healthcare account is more likely going to have a shorter sales cycle than the other types of account.

Collateral 195

Collateral Account Territories Segment 195

SMEI

DECEMBER 20, 2022

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers.

Trends 61

Trends Social Media Marketing Airlines 61

Zoominfo

OCTOBER 24, 2024

Improved Forecasting : AI-powered algorithms analyze historical data and market trends to deliver more accurate sales forecasts, enabling better strategic planning. ZoomInfo Copilot ZoomInfo Copilot helps today’s sellers reach their ideal buyers first by applying advanced AI to the strongest data foundation in go-to-market.

Software 211

Software Software Tools Hubspot 211

SBI Growth

NOVEMBER 24, 2020

Customer Success has become the focus of many organizations and answers questions such as “how do I retain my customer?” ” And “how do I grow within my current customer base?” ” To ensure your organization is focused on the right CS.

Account 367

Account Customer Retention Buyer 367

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. AI-driven platforms and third-party research shape their decisions before you even know theyre in the market. Sell Smarter.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

SMEI

JANUARY 12, 2024

On the morning of January 6, 2024, SMEI Vietnam, representative of Sales & Marketing Executives International (SMEI), organized the ceremony to award the Certificate of Sales Professional (SCPS – SMEI Certified Professional Salesperson ) and the Certificate of Professional Marketing Specialist. Hồ Chí Minh.

Marketing 266

Marketing Course Sales Account 266

SBI Growth

DECEMBER 3, 2024

CEOs often dream of marketing as the magic bullet that can accelerate revenue growth—even in industries where the product is a complex sale with long buying cycles, sometimes spanning 6, 9, or even 12 months. This disconnect between expectation and reality can create frustration on both sides.

Buying Cycle 156

Buying Cycle Marketing Revenue Industry 156

SalesFuel

MARCH 24, 2025

In 2024, out-of-home advertising campaigns drew more marketer dollars and consumer attention. The DOOH component accounts for 34% of the total industry spending. If your accounts havent tried this format yet, show them the benefits of out-of-home advertising campaigns. Some of this growth was the result of using new tactics.

Advertising 59

Advertising Advertising Campaigns Account 59

Zoominfo

MARCH 26, 2025

Reps unwittingly work leads that fall under a colleagues existing account. Marketing teams pour budget into new accounts that arent really new. When Hierarchies Are Hidden, Everyone Loses Anyone running a modern go-to-market team understands the problems and costs that come with dirty data.

Data 130

Data Revenue Scale Territories 130

Sales 2.0

APRIL 23, 2020

I define enterprise accounts as companies with over 1,000 employees, definitions vary). The following charts from Compile illustrate why you should put considerable effort into selling to enterprise accounts. There are so many small companies making a tiny share of the overall revenue and so few enterprise accounts making so much.

Enterprise 432

Enterprise Enterprise Penetration Gatekeeper 432

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Hiring 214

Hiring Data Prospecting Lead Rank 214

SalesFuel

MARCH 28, 2025

But that inequality, along with declining consumer confidence, should concern your accounts. With the right audience intelligence and advertising strategy, your accounts meet their goals as the economic climate changes. And they invest in the stock market. Marketing campaigns must emphasize value and exclusivity.

Account 59

Account Consumer Direct Mail Hiring 59

Sales 2.0

DECEMBER 17, 2024

I spoke to the salespersons manager, and they thought the salesperson was calling on all the accounts associated with them but just not making any CRM notes. Therefore, a real opportunity may lurk in these accounts that could be closable in the short-term but such hope rests mostly on hearsay at this point. They are a green field.

Ideal Customer Profile 195

Ideal Customer Profile Territories CRM Account 195

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. But with our new WebSight Buyer ID capability, enterprise marketers and sellers can know exactly whos interested in their solutions even if theyre anonymously visiting a website.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Zoominfo

AUGUST 8, 2024

Sellers across every industry are under intense pressure to deliver ambitious results in tightly competitive markets, and it’s much more than a passing trend. Luckily, sellers of every stripe now have access to AI-powered tools that can help them excel in a challenging market.

Churn 130

Churn Face-to-face How To Buyer Intent 130

Zoominfo

OCTOBER 31, 2024

It allows salespeople to approach prospects at the perfect time, with messaging that resonates with their current needs,” ZoomInfo Enterprise Account Manager Will Frattini says. Leverage the same B2B data that fuels go-to-market for 60% of the Fortune 100 Start Your Free Trial! Sell Smarter. Win Faster.

Scale 235

Scale Sales Qualified Lead Intent Data CRM 235

Smooth Sale

DECEMBER 18, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: The Long-Lasting Impact of Sensory Marketing Do your marketing efforts focus on audio-visual presentations, such as print ads, radio spots, and videos on TV and the Internet? Additionally, taste accounts for 1%, touch 1.5%, and smell 3.5%.

Marketing 88

Marketing Influencer Loyalty Remedy 88

Hubspot Sales

FEBRUARY 21, 2025

Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Table of Contents What is target account selling? How does target account selling work? What is target account selling? How does target account selling work?

Ideal Customer Profile 59

Ideal Customer Profile Demand Generation Targets Top of Funnel Account 59

SalesFuel

DECEMBER 18, 2024

Sellers who understand and practice strategic account management tend to be top performers. times more likely to increase revenue by 20% or more in existing accounts than others. more likely to have effective processes for building and executing strategic account plans. What is strategic account management?

Hiring 52

Hiring Account Ideal Customer Profile Decision Maker 52

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. The lesson: Latent demand exists before the market realizes it.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130