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The management dashboard, metrics, charts, graphs, tables, pipeline, forecasts, reports and anything else you can coax from today's feature-rich CRM applications will not contain up-to-date and accurate information unless every salesperson is committed and held accountable to updating it - DAILY.
CRM doesn't provide management with an accurate forecast. Management doesn't hold salespeople accountable for using/maintaining CRM. CRM is focused on data and accounts rather than opportunities. CRM doesn't need to require much data, give salespeople too much leeway, or provide inaccurate forecasts.
New hires need extra help and attention because markets will be new, account books will be wonky, and rules will be confusing. Prepare a book of accounts with some warm-ish leads. Performance improves in increments, not landslides. It’s not enough to just break down the quotas your new hires will be held to. SHRM: [link].
Landslide has a similar offering for building a sales process. Define accountability for sales and marketing along the customers journey. Transparency and accountability must be the norm for such a Revenue Generation Process to produce results. Network Landslide. What are your thoughts on this? What have I forgotten?
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