Six Clues Your QBRs are Box-Checking Exercises … and How to Fix Them
Emissary
SEPTEMBER 27, 2021
Quarterly Business Reviews (QBRs) have been a mainstay for key account management for some time. As a result, QBRs, a key milestone in account expansion and renewal, have become routine—so much so that they have become generic in many contexts. Use account plans to align QBRs to meaningful milestones. How to fix it.
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