Remove Account Remove Customer Service Remove Incentives
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Protecting Your Best Accounts from Competitive Encroachment

Sales Management Plus -- SMP

As the focus shifts from growth of new accounts to maintaining and nurturing existing accounts, distributors must protect their turf and ensure that rivals don’t successfully steal away customers. This creates a sense of loyalty as customers are made to feel valued by your company.

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Some Additional Thoughts.

Sales and Marketing Management

In my work with sales executives from corporations large and small, I repeatedly see that team rewards are easily overlooked in favor of individual incentives. And while individual incentives are critical to the success of any sales organization, most companies are not fully invested in supporting the team environment.

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5 Reasons Why Account-Based Marketing Gives Better ROI

LeadFuze

What is Account-Based Marketing. Account-based marketing (ABM in the rest of the text) is a B2B strategy that focuses not on the attempt to reach a wide audience but to cultivate high-value relationships with specific businesses. When you prioritize these prospects, you develop a customized approach to each of them.

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How the Pandemic is Reshaping Sales and Service

Sales and Marketing Management

Still, the traditional siloed approach to sales and service created systematic discord that jeopardized customer experience (CX), shadowed cross-sell and up-sell opportunities, lowered renewals, reduced overall account value and made it difficult for sales and service teams to meet or even exceed performance goals. .

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Capturing the Yeti: Calculating and Optimizing the ROI of Your Sales Incentive Plan

OpenSymmetry

Much like the elusive yeti, the identification of Return On Investment (ROI) for a sales incentive plan is believed to exist by enthusiasts from the sales compensation design team, but met with much skepticism by others, namely the Finance department. So how do you prove the existence of ROI in your sales incentive plan proposal?

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TSE 1032: Why AT&T Customer Service Caused Me To Switch Providers

Sales Evangelist

On today's episode, I share why sellers must stay focused on their customers, and why AT&T customer service caused me to switch providers. People matter Salespeople sometimes forget that people matter, so let my experience with a disconnected phone serve as a direct reminder about the need for quality customer service.

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A Blueprint for Your Disruption: How to Become the Next Kodak, the Next Blockbuster, or the Next Taxi Cab Medallion Owner

Sales and Marketing Management

But how will customers make the transition from traditional cable to streaming? Customers will likely go where they’re incentivized to go. And incentives can take many forms -- economic (via your pricing structure), psychological (image, brand, etc.), Some customers succeeded, some did not. Streaming Apps.

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