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Top Account Data Management Software Platforms

Zoominfo

The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. This is where account data management software comes into play, empowering companies to optimize their ABM processes and achieve better results.

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Account-Based Marketing Software: Top Tools to Target Your Accounts

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And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. What is Account-Based Marketing Software?

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Unlocking the Power of Marketing Account Intelligence Software

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This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

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Transforming Sales with AI: Smarter Prospecting, Faster Conversions

Zoominfo

Instead, using AI effectively is about finding new opportunities and building deeper relationships, which ultimately lead to faster conversions. Its a game-changer it speeds up onboarding and ensures salespeople are prepared for real conversations,” Blount says. Heres how AI can help: 1.

Lead Rank 130
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The Ultimate Guide to Sales Outreach

The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!

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ZoomInfo Acquires Chorus.ai to Deliver Conversation Intelligence through its Modern Go-To-Market Platform

Zoominfo

I couldn’t be any more excited to announce that ZoomInfo has acquired Chorus.ai , a leading provider of Conversation Intelligence solutions. It’s impossible to listen to every sales call, every support call, and every recruiting conversation. Why Conversation Intelligence? Today is one of those moments. Creating New Possibles.

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Transforming Sales with AI: Expert Insights on Smarter Prospecting and Accelerating Conversions

Zoominfo

Instead, using AI effectively is about finding new opportunities and building deeper relationships, which ultimately lead to faster conversions. Its a game-changer it speeds up onboarding and ensures salespeople are prepared for real conversations,” Blount says. Heres how AI can help: 1.

Lead Rank 130
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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. Without it, you can’t find and reach your target accounts. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine.

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Your Playbook to B2B Conversational Marketing

Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

Many marketers are still hesitant to convert to a chat-forward approach, especially when trying to pair it with an Account-Based Marketing strategy. If you want to make the conversion but aren’t sure where or how to begin, don't worry — we've got you covered.

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How to Find Common Ground: Account-Based Marketing (ABM) for Team Alignment

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). It's a win-win strategy for both teams.