Zoominfo

NOVEMBER 11, 2020

Account-based marketing (ABM) is time-consuming; getting it right takes hard work, consolidation of resources and alignment on the part of both sales and marketing. That’s why ZoomInfo’s Strategic Accounts team developed a data-driven ABM framework — resulting in a lift of over $7 million in just the past six months.

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

No More Cold Calling

MAY 25, 2017

In this month’s guest post, Tim Hughes discusses social media offenses and how account-based selling teams can avoid them. Account-based sales reps know better than to treat people that way in real life, so why treat people that way on social media? You’re hosting a dinner party at your home. By Tim Hughes. Let’s Be Honest Here.

Account 288

Account Social Media Social Selling Twitter 288

Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

SMEI

DECEMBER 20, 2022

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers.

Trends 61

Trends Social Media Marketing Airlines 61

SalesFuel

DECEMBER 27, 2024

Which media format is being ignored by marketers? Your clients are likely missing out on the advantages of audio advertising, and its time to set them straight. The State of Audio WARC and Audacy recently published a white paper on the state of audio advertising. Some marketers have gone all in on retail marketing.

Advertising 59

Advertising Advertising Top of Funnel Ideal Customer Profile 59

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. For marketers, that’s essentially six days too late.”.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Steven Rosen

AUGUST 2, 2021

Sales leaders are accountable for making the company’s sales objectives and sales objectives equal success. Marketing Executive Gets It. In comparison, when faced with the same challenges, marketers will bring in an outside advertising agency. You’ll ask, isn’t this the responsibility of the marketing executive?

Hiring 424

Hiring Comparison Face-to-face Objections 424

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

SalesFuel

FEBRUARY 14, 2025

Consumer goods manufacturers that sell to your local accounts are ramping up their retail media strategy. This strategy encompasses shopper marketing tools such as trade promotions and co-op advertising programs. On average, these vendors pay for advertising on six retail media networks.

Advertising 59

Advertising Advertising Vendor Retail 59

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

SalesFuel

MARCH 28, 2025

As a media sales or advertising professional, you have little control over the rising income inequality in the U.S. But that inequality, along with declining consumer confidence, should concern your accounts. With the right audience intelligence and advertising strategy, your accounts meet their goals as the economic climate changes.

Account 59

Account Consumer Direct Mail Hiring 59

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Engage with other accounts. We say yes! Let’s get into it!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

DiscoverOrg Sales

MAY 23, 2018

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. MARKETING: Maybe if you actually followed up the same day. Hyper-focus on marketing-qualified leads. Rolls eyes.] Tag-team at events.

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

SalesFuel

JANUARY 3, 2025

Is the advertising glass half empty or half full? The 2025 advertising outlook includes a spending increase of 5% more than 2024 for a total ad spend of $384.6 Marketing Spend Outlook, 2024, from Plural Strategy Group , supplies some answers. they estimate the B2B market at $106 billion and the B2C market at $656 billion.

Advertising 59

Advertising Advertising Opportunity B2C 59

Zoominfo

JUNE 14, 2022

Marketing mistakes are costly. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

MAY 1, 2023

Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics.

Advertising 130

Advertising Advertising B2B Top of Funnel 130

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

SalesFuel

FEBRUARY 10, 2025

As you pitch your services and media space to prospects, let them know how high growth accounts succeed. Their laser focus on their content marketing cycle explains some of their success. These accounts dont hesitate to spend money to generate leads. They allocate an average of 10% of revenue to marketing activities.

Paid Content 59

Paid Content Outsourcing Services Marketing Social Media 59

Zoominfo

MARCH 4, 2024

Let’s face it: programmatic advertising is hard. Without the right data, tech stack, or process in place, B2B marketers run the risk of wasting their time and money on subpar results. One of the biggest mistakes that B2B marketers make is relying on traditional demand-side platforms (DSPs) to launch their advertising campaigns.

Advertising 130

Advertising Advertising B2B Decision Maker 130

Sales 2.0

MAY 8, 2023

If you’re taking a new job in sales or marketing, read this book first. I love the “bullseye framework” developed by Louis Gudema and explained in his book Bullseye Marketing —just out this week in its second (updated) edition. But so many marketers and salespeople don’t do this and do not do it in the right order.

Marketing 39

Marketing Intent Data Social Media eBook 39

Sales and Marketing Management

JANUARY 5, 2018

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running running marketing, or doing marketing? Doing marketing” refers to the execution of marketing. Doing marketing” refers to the execution of marketing.

Enterprise 214

Enterprise Enterprise Marketing Microsoft 214

Sales and Marketing Management

FEBRUARY 8, 2021

There are two dovetailing arguments for using TikTok, the fastest-growing social media platform, as a B2B marketing tool: Its generous algorithm and its lack of polish. Third-party reports show that companies advertising on TikTok are getting significantly higher ROI than legacy social media advertising. to go viral?—?or

B2B 285

B2B Top of Funnel Social Media Advertising 285

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. We believe this rapid journey both validates our initial vision and reinforces our commitment to innovation as we continue to grow and serve B2B marketers everywhere.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

SBI Growth

FEBRUARY 5, 2013

As a Marketing Leader, you pay attention to mobile trends. Best in class marketers evolved beyond mobile optimized websites. Mobile adoption as a marketing tool became readily apparent as we watched the latest Super Bowl commercials. There are valuable B2B marketing lessons to take away from the B2C Super Bowl of marketing.

Lead Rank 325

Lead Rank Lead Scoring Advertising Advertising 325

DiscoverOrg Sales

JUNE 21, 2017

Our gracious host is determined to show two newcomers – from sales and marketing, respectively – how the DiscoverOrg platform powers a bigger pipeline , more appointments, and faster revenue growth. The sales and a marketing professionals gaze around a room filled with … people. DiscoverOrg for Account-Based Marketing.

Account Based Marketing 250

Account Based Marketing Ideal Customer Profile Video Scale 250

Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better. Let’s take a look!

Direct Mail 323

Direct Mail How To Advertising Advertising 323

Sales and Marketing Management

OCTOBER 30, 2020

Author: Jim Ewel This should be the golden age of marketing. We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. The traditional marketing plan is broken. The traditional marketing organization is broken. How do we fix this?

Marketing 207

Marketing Advertising Advertising Twitter 207

DiscoverOrg Sales

NOVEMBER 27, 2017

But if the person doesn’t seem interested, many sales and marketers turn their attention toward existing customers. You have to bring in more marketing qualified leads. Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

SalesFuel

MARCH 31, 2025

Are your accounts curious about advertising on podcasts? This format can be a hugely successful way for marketers to connect with specific audiences. How Big is the Podcast Advertising Market? podcast advertising amounted to $2.57 IAB analysts predict the market will reach $3 billion by 2026.

Advertising 59

Advertising Advertising Sports Consumer 59

Sales and Marketing Management

MAY 31, 2018

As such, mobile marketing is not just an option anymore. Also, enable social media login to avoid the hassle of having to create an account to shop from your mobile site. One way to boost your visibility and drive qualified leads to your mobile site is through paid advertising, such as Google AdWords or social media marketing.

Paid Content 185

Paid Content Small Business Small Business Marketing 185

SalesFuel

JANUARY 31, 2025

As you pitch your accounts, do you know what they want from their media investment? The participants responses in this study can help you plan how to approach accounts this year. What do accounts want to achieve through their media buying? What do accounts want to achieve through their media buying? Social media 17.2%

Media 59

Media Marketing Advertising Advertising 59

SalesFuel

FEBRUARY 21, 2025

Organic social marketing has a place in brand building. Accounts may be backing off from this tool because they fear its too difficult to be noticed. The State of Organic Social Over half of surveyed marketers remain committed to organic social media. That fact drives 42% of marketers to limit spending.

Top of Funnel 59

Top of Funnel Social Media Marketing Consumer 59

SalesFuel

OCTOBER 30, 2024

Emily Heinichen, a marketing consultant from CBS Austin , had only been using AdMall for less than a year when she knew its vast array of sales tools would help her. “[The The company] was facing issues with consistent messaging, and many of their previous marketing efforts did not generate new leads for their business,” said Heinichen.

Report 59

Report Account Hiring Closing 59

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). Think about it, if users see hashtagged UGC content featured on your company account, they will be more motivated to generate their own content that you can then promote. B2B marketers must always remember that sharing is caring on Instagram.

B2B 178

B2B Marketing Advertising Advertising 178

SalesFuel

MARCH 17, 2025

As you sell media space to your SMB accounts, do you have a solid understanding of their business issues? A new Valpak study, done with PureSpectrum, uncovers the challenges these accounts are facing. Despite challenges, you can help your accounts bring in more direct mail leads. They might understand the need to advertise.

Direct Mail 59

Direct Mail Lead Rank Lead Scoring Leads 59

SalesFuel

JANUARY 20, 2025

Every business wants to grow, but throwing money at marketing without knowing what works is a gamble. Thats where digital marketing audit services come in. A digital audit provides a detailed, data-driven look at your clients marketing activities across digital channels. Why Conduct a Digital Marketing Audit?

Paid Content 64

Paid Content Cost Per Click Lead Rank Marketing 64

Hubspot Sales

AUGUST 17, 2020

While closing a deal is important, taking a holistic approach to the sales process can unlock greater revenue potential, especially for account-based businesses such as service agencies or companies that sell to enterprise customers. This is where account development becomes a helpful function. Account Development Manager.

Ideal Customer Profile 127

Ideal Customer Profile Account Advertising Advertising 127