Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. But times have changed.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. While there is no precise recipe to segment audiences, we’re here to help you nail down the fundamentals. The marketer’s version of the chicken or the egg. It’s a win-win. An age-old question.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Pointclear

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Account Government 100

Sales Hacker

NOVEMBER 22, 2019

Account-based marketing isn’t new anymore. ABM allows you to craft efficient solutions to some of the biggest issues plaguing sales today. At Belkin, ABM helps us process a huge volume of data. ABM Is Here to Stay. Now that you have the tech to implement it, let’s get into the ABM tactics.

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Lead Generation Sales Qualified Lead 132

Zoominfo

JULY 3, 2020

The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. Firmographic data is useful because it gives marketers deeper insights that they can then use to leverage target accounts.

Data 195

Data Account Based Marketing Demographics Segment 195

Zoominfo

MARCH 9, 2021

Now, they’re the ones seeing a repeatable pattern when it comes to segments of customers. The lightbulb goes on, and they’re like, ‘we can build software to do this.’ Creating more tools easily fosters the proliferation of even more niche tools and less market consolidation, despite endless predictions touting company takeovers.

Account Based Marketing 246

Account Based Marketing Hubspot Advertising Advertising 246

Zoominfo

MARCH 5, 2021

When you get customer segmentation right, you show leads content that gets them excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. Marketers then use this information to guide their lead nurturing campaigns and GTM strategies.

Segment 100

Segment Account Based Marketing Lead Scoring Lead Rank 100

Zoominfo

MAY 5, 2021

If you were a marketer 20 years ago, you would have given anything for this scenario. In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. But times have changed.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

SBI Growth

NOVEMBER 24, 2018

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Marketo 250

Marketo Revenue Segment Software 250

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. They’re watching those accounts that are trending and consuming their content.

Account Based Marketing 111

Account Based Marketing Top of Funnel Ideal Customer Profile Account 111

Zoominfo

APRIL 12, 2021

The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . At the enterprise level, you need robust collaboration software.

Scale 189

Scale Enterprise Enterprise Account Based Marketing 189

Sales Hacker

APRIL 20, 2020

As a result, B2B sales and marketing teams are yanked towards inside sales strategies like account-based marketing and remote selling. Sales and marketing must banish silos and band together during this turbulent time. Why Account-Based Marketing Is the Right Response.

Account Based Marketing 93

Account Based Marketing Webinar Metrics Strategy Marketing 93

Zoominfo

SEPTEMBER 7, 2022

But finding the best lead routing software for your business takes special consideration — your team has unique needs, and all lead routing solutions are not created equal. Use this checklist as a guide: Flexibility and customization Can you build multiple round-robin assignment workflows from your marketing automation platform (MAP) or CRM?

Lead Scoring 130

Lead Scoring Lead Rank Software Software 130

Zoominfo

APRIL 17, 2025

These represent the key software platforms for your sales team to evaluate. Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

LinkedFusion

AUGUST 27, 2023

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. What is the three-tiered approach for ABM targeting at scale?

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

LinkedFusion

AUGUST 27, 2023

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. What is the three-tiered approach for ABM targeting at scale?

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

Sales Hacker

MAY 6, 2019

He discusses how companies can increase their audience by dipping their toe into the ABM waters and gradually ramp up. The evolution of marketing. How ABM is a team sport. Understanding the ROI of marketing. The Evolution of Marketing [12:01]. ABM Baby Steps [19:58]. How ABM Is a Team Sport [22:11].

Account Based Marketing 83

Account Based Marketing Webinar Metrics Top of Funnel Lead Rank 83

DiscoverOrg Sales

FEBRUARY 9, 2017

Filter Charts to View Accounts that Meet a Specific Set of Criteria. AccountView provides the ability to drill into specific segments by clicking on chart bars, wedges, or listed values. A common practice is to select the segments where the most companies reside. Leverage the Full ABM Suite of Tools in DiscoverOrg.

Ideal Customer Profile 120

Ideal Customer Profile Account Based Marketing Demand Generation Targets Segment 120

BuzzBoard

NOVEMBER 24, 2023

Often, software service providers find themselves on a perpetual quest for innovative strategies to not only survive but thrive. The logic behind is pretty simple—the intensifying competition keeps disrupting the market as a chain reaction, compelling SaaS businesses to reinvent their marketing and sales time and again.

Account Based Marketing 52

Account Based Marketing Account Ideal Customer Profile Infusion 52

Mereo

MAY 1, 2025

But many CMOs are forced to operate with broad, generic definitions of their target market: industry, company size, maybe a technology or two. Account-based marketing (ABM) efforts lack focus. Only a robust, timely and targeted ICP can truly empower a marketing team to drive demand and align with revenue goals.

Ideal Customer Profile 36

Ideal Customer Profile Account Based Marketing Webinar Metrics Campaigns 36

Zoominfo

APRIL 12, 2021

The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. At the enterprise level, you need robust collaboration software.

Scale 130

Scale Enterprise Enterprise Account Based Marketing 130

Zoominfo

JULY 3, 2020

The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. Firmographic data is useful because it gives marketers deeper insights that they can then use to leverage target accounts.

Account Based Marketing 100

Account Based Marketing Data Demographics Segment 100

Zoominfo

MARCH 9, 2021

Now, they’re the ones seeing a repeatable pattern when it comes to segments of customers. The lightbulb goes on, and they’re like, ‘we can build software to do this.’ Creating more tools easily fosters the proliferation of even more niche tools and less market consolidation, despite endless predictions touting company takeovers.

Account Based Marketing 130

Account Based Marketing Hubspot Advertising Advertising 130

Pipeliner

MARCH 29, 2022

But what features should lead generation software have, and how much does it cost to use such services? Such tools will help increase brand awareness and customer loyalty to the business, collect data for user segmentation, target audience selection and analysis, and increase sales. m to $99/m.

Lead Generation 94

Lead Generation Demand Generation Agencies Outsourcing Services Software 94

Sales Hacker

JANUARY 21, 2025

Prior to Docusign, Rob spent over ten years at Adobe, leading the global sales and go-to-market teams for their Digital Media Business Unit and holding responsibility for over $7B in revenue. Discussed in this Episode: Why B2B marketers should embrace the CPG tactic of “concept testing.” Leading a large, remote-first team.

Scale 104

Scale Hubspot Strategy B2B 104

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Now, imagine two prospects working for different organizations. Not so much.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

MARCH 15, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. For example, if you sell recruiting software and you’re bidding on the keyword “applicant tracking system,” a search platform may recommend a keyword such as “how to get a job.” Segment your highest value keywords from your highest volume keywords.

Lead Rank 130

Lead Rank Marketing Qualified Lead Account Based Marketing Engineering 130

eGrabber

APRIL 9, 2025

Consider these methods: Social Media Listening: Use software that monitors social media. Account-Based Marketing (ABM): ABM focuses your efforts on particular companies and their decision makers. Account-Based Marketing (ABM): ABM focuses your efforts on particular companies and their decision makers.

Decision Maker 52

Decision Maker Ideal Customer Profile B2B Account Based Marketing 52

DiscoverOrg Sales

JANUARY 29, 2019

In B2B sales and marketing, a company’s installed technologies – their tech stack – includes: Software products. Cloud-based products. Sales enablement software. Marketing automation tools, and more. It’s one of the best ways to segment,” adds Battey. Web servers. Programming languages.

Ideal Customer Profile 202

Ideal Customer Profile Lead Rank Lead Scoring How To 202

DiscoverOrg Sales

NOVEMBER 27, 2017

Someone who’s looking for email marketing software might type in, “Best email marketing software,” or they might type in, “How to start an email marketing campaign.”. The first person is probably looking for software to use. Which one of those phrases represents a more committed lead?

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

eGrabber

JANUARY 20, 2025

Use Cases for Creating an Email List in B2B Companies Creating an email list is a strategic cornerstone in the B2B landscape, helping businesses connect with decision-makers, nurture leads, drive targeted marketing campaigns, and build long-term client relationships. How do I create an email list for email marketing campaigns?

B2B 40

B2B Decision Maker Top of Funnel Account Based Marketing 40

Sales Evangelist

NOVEMBER 26, 2021

ABM (or account-based marketing) is the latest buzzword in the sales world, but how can we integrate this strategy within an existing marketing strategy? Determine what ABM really means and which type you should utilize. ABM is a cross of a full range of communications, from events to content delivery.

Account Based Marketing 40

Account Based Marketing Account Company Marketing 40

Sales Evangelist

NOVEMBER 26, 2021

ABM (or account-based marketing) is the latest buzzword in the sales world, but how can we integrate this strategy within an existing marketing strategy? Determine what ABM really means and which type you should utilize. ABM is a cross of a full range of communications, from events to content delivery.

Account Based Marketing 40

Account Based Marketing Account Company Scale 40

Sales Evangelist

NOVEMBER 26, 2021

ABM (or account-based marketing) is the latest buzzword in the sales world, but how can we integrate this strategy within an existing marketing strategy? Determine what ABM really means and which type you should utilize. ABM is a cross of a full range of communications, from events to content delivery.

Account Based Marketing 40

Account Based Marketing Account Company Scale 40

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Now, imagine two prospects working for different organizations. Not so much.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130