Zoominfo

MARCH 13, 2025

These stories of real companies that have used ZoomInfo to grow, retain, and expand their customer base show how an intelligent approach can drive measurable success: higher conversions, stronger sales alignment, and more predictable growth. For its next act, the company set its sights on becoming the recognized leader in the field.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

DiscoverOrg Sales

JUNE 21, 2017

We could spend all day telling you what DiscoverOrg actually does and how our customers use it – but we thought it would be more interesting to show you – with real people, in our funny new video showing off how sales intelligence is done. The sales and a marketing professionals gaze around a room filled with … people.

Account Based Marketing 250

Account Based Marketing Ideal Customer Profile Video Scale 250

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

SBI

OCTOBER 12, 2017

In the B2B marketing arena, Account Based Marketing (ABM) is on fire these days, and it isn’t showing signs of cooling off anytime soon. Organizations are ditching quantity for quality when it comes to leads and they’re enjoying the real and measurable benefits of ABM.

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Inbound Lead Rank 132

Sales Hacker

NOVEMBER 22, 2019

Account-based marketing isn’t new anymore. ABM allows you to craft efficient solutions to some of the biggest issues plaguing sales today. At Belkin, ABM helps us process a huge volume of data. ABM Is Here to Stay. In the world of sales development, nothing stays a novelty for long.

Account Based Marketing 131

Account Based Marketing Ideal Customer Profile Lead Generation Sales Qualified Lead 131

LeadFuze

JUNE 3, 2021

What is Account-Based Marketing. Account-based marketing (ABM in the rest of the text) is a B2B strategy that focuses not on the attempt to reach a wide audience but to cultivate high-value relationships with specific businesses. SiriusDecisions conducts a yearly survey to evaluate the state of ABM.

Account Based Marketing 97

Account Based Marketing ROI Account Marketing 97

Pointclear

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Account Government 100

Zoominfo

MARCH 6, 2021

For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack. Marketers then use this information to guide their lead nurturing campaigns and GTM strategies. However, for the B2B target customer segment, firmographics are a marketer’s go-to grouping.

Segment 204

Segment Account Based Marketing Lead Scoring Lead Rank 204

Sales and Marketing Management

JANUARY 26, 2018

In fact, less leads means fewer targets to optimize for, which means you can be both more precise, personalized and consistent with marketing programs. Your sales team knows this, and they spend the majority of their time nurturing the best accounts, following the classic 80/20 rule. Why shouldn’t marketing do the same?

Account Based Marketing 236

Account Based Marketing B2B Marketing Buying Cycle 236

Sales Hacker

JULY 15, 2021

When marketing hands over the leads to the sales team , they have a field day and close most of them because they are highly qualified. That’s the tremendous power of account-based marketing (ABM). To successfully execute your ABM strategy, you must watch your costs closely from the first touch to the last.

Account Based Marketing 114

Account Based Marketing Top of Funnel ROI Cost Per Click 114

DiscoverOrg Sales

JANUARY 23, 2019

In an account-based world – and really any software buying committee – you typically have eight to ten buyers out there. Buyer intent as a sales engagement trigger. This engagement data becomes a trigger to sales or to SDRs. Prioritize sales outreach with buyer intent. We use it every single day.

Account Based Marketing 120

Account Based Marketing Intent Account Ideal Customer Profile 120

SBI Growth

APRIL 14, 2013

What are other sales leaders doing? Social selling, big data, mobile, contextual content marketing , personas, gamification, buyer focused selling, software, software, software. You react to the market vs. outpace it. During the month of March, we asked 144 Sales VPs three questions. 1 New Technology.

Account Based Marketing 314

Account Based Marketing Software Software Social Selling 314

Zoominfo

OCTOBER 5, 2021

Account-based marketing with limited account insight is like trying to hit a piñata blindfolded. The foundation of any great account-based marketing (ABM) strategy requires a deep understanding of who your target customer is and an ability to execute on a customized approach to address their needs.

Intent Data 100

Intent Data Account Based Marketing Intent Campaigns 100

Crunchbase

MAY 18, 2022

Imagine your marketing and sales team working in tandem, seamlessly pursuing and closing on the kinds of businesses your company exists to serve. That’s the premise behind account-based marketing (ABM). Topics covered in this article include: What is ABM marketing?

Account Based Marketing 72

Account Based Marketing Account Marketing Sales Qualified Lead 72

Zoominfo

JULY 3, 2020

This is particularly useful when it comes to account based marketing (ABM). As with demographic data, there are various types of firmographic data that marketers and sales teams can leverage including: Industry : What industry does the company fit into? How do you measure the effectiveness of your data?

Data 195

Data Account Based Marketing Demographics Segment 195

Sales Hacker

APRIL 20, 2020

As a result, B2B sales and marketing teams are yanked towards inside sales strategies like account-based marketing and remote selling. Sales and marketing must banish silos and band together during this turbulent time. Why Account-Based Marketing Is the Right Response.

Account Based Marketing 93

Account Based Marketing Webinar Metrics Strategy Marketing 93

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. They focus on their ideal customer profile.

Account Based Marketing 110

Account Based Marketing Top of Funnel Ideal Customer Profile Account 110

eGrabber

JANUARY 25, 2021

In this blog, you will learn how to identify highly-valuable accounts and reach key decision makers in those companies. What is Account Based Marketing. Why Account Based Marketing. You can move directly to a phase were you can engage with your target accounts. Import Target Companies List.

Account Based Marketing 59

Account Based Marketing Account Software Software 59

Hubspot Sales

AUGUST 18, 2020

Artificial intelligence resources are evolving from novelty to necessity in sales, and the massive investment companies are putting into these kinds of tools is a testament to that. Market research firm IDC found that businesses collectively invested an estimated $2.7 How Affordable AI Streamlines Sales Processes.

Sales Process 140

Sales Process Account Based Marketing Top of Funnel Scale 140

Zoominfo

SEPTEMBER 7, 2022

You’ve probably heard by now how intelligent lead routing — an automated system of processing leads — can help sales teams improve their speed to lead and ensure nothing falls through the cracks. That may look like actual sales numbers or a certain lead volume. This has immensely cut down our sales cycle time.”

Lead Rank 130

Lead Rank Lead Scoring Software Software 130

Zoominfo

APRIL 12, 2021

This requires collaboration across the company, working with multiple teams from sales to product development. How to Avoid Enterprise Marketing Pitfalls. Getting ahead of enterprise marketing challenges will help keep your marketing strategy (and funnel) on track. Personalize at scale.

Scale 189

Scale Enterprise Enterprise Account Based Marketing 189

Sales Hacker

MAY 6, 2019

This week on the Sales Hacker podcast, we speak with Alon Waks , VP of Marketing at Bizzabo. He discusses how companies can increase their audience by dipping their toe into the ABM waters and gradually ramp up. The evolution of marketing. How ABM is a team sport. Understanding the ROI of marketing.

Account Based Marketing 83

Account Based Marketing Webinar Metrics Top of Funnel Lead Rank 83

Sales Hacker

AUGUST 19, 2019

This week on the Sales Hacker podcast, we speak with Latane Conant , CMO of 6sense. Latane is here to talk about market leads… and you won’t want to miss her insights! Why ABM Isn’t Working. Subscribe to the Sales Hacker Podcast. Why ABM Isn’t Working [08:28]. Welcome to the Sales Hacker Podcast.

Account Based Marketing 66

Account Based Marketing Account Marketing Scale 66

Hubspot Sales

SEPTEMBER 22, 2020

Do me a favor, complete this sentence: my sales software is so __. After all, it only takes a quick look at Google's predictive search feature to get a sense of how sales people really feel about their software. Everything Is Changing, Except Legacy Software. We're on the brink of an exciting new era in sales.

Software 126

Software Software Hubspot Enterprise 126

Emissary

JULY 18, 2022

Most technology marketing teams have employed account-based marketing (ABM) to help close B2B deals. In fact, in Gartner’s survey of technology executives, 75% said they had an ABM function centralized in the marketing team.

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Benefit 52

Emissary

JULY 18, 2022

Most technology marketing teams have employed account-based marketing (ABM) to help close B2B deals. In fact, in Gartner’s survey of technology executives, 75% said they had an ABM function centralized in the marketing team.

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Benefit 52

LinkedFusion

AUGUST 27, 2023

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. What is the three-tiered approach for ABM targeting at scale?

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

LinkedFusion

AUGUST 27, 2023

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. What is the three-tiered approach for ABM targeting at scale?

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

BuzzBoard

NOVEMBER 24, 2023

Often, software service providers find themselves on a perpetual quest for innovative strategies to not only survive but thrive. The logic behind is pretty simple—the intensifying competition keeps disrupting the market as a chain reaction, compelling SaaS businesses to reinvent their marketing and sales time and again.

Account Based Marketing 52

Account Based Marketing Account Ideal Customer Profile Infusion 52

Zoominfo

AUGUST 22, 2022

For example, a medium-sized business with a larger-than-average sales team might have a bigger need for sales software than an enterprise company with a smaller sales team. ZoomInfo MarketingOS Finally, ABM with data you can trust. For example, let’s say you sell marketing automation software.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

SBI Growth

NOVEMBER 24, 2018

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Marketo 250

Marketo Revenue Segment Software 250

Zoominfo

FEBRUARY 8, 2022

In the past, sales was driven by relationships. The last significant innovation in sales was the introduction of Salesforce and cloud-based customer relationship management (CRM) systems in the late ‘90s. Today, sales is driven by insights derived from data. Today, sales is driven by insights derived from data.

Software 100

Software Software Account Based Marketing Hiring 100

Zoominfo

AUGUST 31, 2020

“It’s imperative to continually listen to what customers are saying , putting yourselves in the customers’ shoes and thinking of ways to better enable them,” Craig Williams, chief information officer at networking software company Ciena, told IDG Connect. Technology : Sales intelligence platforms and buyer intent software.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

SBI

JUNE 19, 2019

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

DiscoverOrg Sales

FEBRUARY 9, 2017

The Foundation of Account-Based Everything: Identifying Target Accounts. The first step in an effective account-based strategy is target account selection. AccountView is an interactive dashboard that enables sales and marketing teams to identify new prospects based on attributes of their best customers.

Ideal Customer Profile 120

Ideal Customer Profile Account Based Marketing Demand Generation Targets Segment 120

Pointclear

DECEMBER 20, 2016

Here are a few examples that will help you understand your cost per lead: Example #1 We once worked with the marketing director at a division of one of the world’s largest software companies. I was having breakfast the SVP of sales one day and he told me that they received no leads from marketing. And guess what?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Cost per Lead Lead Scoring 100