Zoominfo

OCTOBER 9, 2024

The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams.

Software 130

Software Software Account Data 130

DiscoverOrg Sales

JULY 29, 2016

Looking to give a your sales a boost? There is a renewed interest in Account-Based Marketing (ABM) and it currently has two definitions: 1) a strategy for marketing to existing clients for the purpose of cross-selling or expanding presence within an account, and. It is filled with a lot of fluff.

Account Based Marketing 120

Account Based Marketing Account Marketing eBook 120

Zoominfo

MARCH 13, 2025

These stories of real companies that have used ZoomInfo to grow, retain, and expand their customer base show how an intelligent approach can drive measurable success: higher conversions, stronger sales alignment, and more predictable growth. Intent data to prioritize high-value accounts and improve lead scoring. .–

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Zoominfo

MARCH 17, 2025

Revenue operations leaders are confronting complex challenges on two fronts: designing smarter territories for expansion, and maximizing productivity for frontline go-to-market (GTM) teams. But many RevOps teams still struggle with inefficient segmentation, suboptimal territory design, and a lack of actionable insights. The result?

Territories 130

Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

Sales and Marketing Management

SEPTEMBER 14, 2017

Author: Jim Fowler Buzzwords don’t get much buzzier than account-based marketing. Marketers in the B2B space are all about it, and there’s data to back that assertion up. Still, while it’s great in theory, ABM isn’t all that practical for most businesses. At its core, ABM is a communication strategy.

Account Based Marketing 168

Account Based Marketing Jigsaw Campaigns Account 168

Pointclear

JANUARY 13, 2017

ABM drives bigger, better deals. Most marketing and sales folks I talk to agree … in theory. Many are still trying to figure out how to put ABM principles in place. The deck outlines the 5 steps you need to apply the super-targeted approach to reaching out to prospects that is ABM: Identify Targets and Target Roles.

Account Based Marketing 100

Account Based Marketing Account PointClear Cost per Lead 100

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

Sales and Marketing Management

APRIL 10, 2017

Account-based marketing (ABM) is red hot today, and for good reason. According to ITSMA , 84 percent of marketers are seeing higher ROI with ABM than other marketing programs. In other words, marketing should define the ideal customer and know the addressable market. ABM = ICP + TAM.

Account Based Marketing 120

Account Based Marketing Ideal Customer Profile Account InsideView 120

Zoominfo

AUGUST 11, 2020

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better.

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Sales Hacker

NOVEMBER 22, 2019

Account-based marketing isn’t new anymore. ABM allows you to craft efficient solutions to some of the biggest issues plaguing sales today. At Belkin, ABM helps us process a huge volume of data. ABM Is Here to Stay. In the world of sales development, nothing stays a novelty for long.

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Lead Generation Sales Qualified Lead 132

Pointclear

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Account Government 100

Vainu

OCTOBER 8, 2020

It’s well documented that target marketing campaigns, like account-based marketing (ABM), deliver better results and higher return on investment. ABM concentrates most resources on the highest-value prospective customers possible, using highly targeted, personalized campaigns to win over particular accounts.

Segment 109

Segment Account Based Marketing Marketing Customer 109

Zoominfo

JANUARY 16, 2025

By identifying these patterns, Guided Intent can then allow marketers to craft new campaigns and target segments that fit the same profile. Its about giving marketers qualified, actionable intent to drive results right from the start, Depelteau says. Intent data should be seen as go-to-market intelligence.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Zoominfo

AUGUST 1, 2022

We’ve all heard the stories (maybe you’ve even told some yourself) of sales and marketing teams working in unison, launching hyper-targeted account-based marketing (ABM) campaigns that resonate with ideal customers — and drive the type of revenue that makes your team legendary.

Account Based Marketing 130

Account Based Marketing Top of Funnel Lead Rank Ideal Customer Profile 130

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. While there is no precise recipe to segment audiences, we’re here to help you nail down the fundamentals. The marketer’s version of the chicken or the egg. It’s a win-win. An age-old question.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. It’s a huge win for ABM too!). And How do They Work?

B2C 264

B2C Ideal Customer Profile Account Based Marketing Lead Rank 264

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Sales and Marketing Management

MAY 28, 2020

By carrying out a feasible demand generation plan, you’ll not just scout new opportunities but also create them, from marketing and sales alignment to data-driven growth for businesses. Demand generation enables you to make smart marketing decisions for your company. Implement Account-Based Marketing.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

DiscoverOrg Sales

MARCH 27, 2017

Account-Based Marketing. Account-Based Sales Development. Account-Based Customer Success. Q: There’s a lot of AB acronyms these days can you give a quick run down of the differences between ABE, ABM, and ABSD? You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn.

Account Based Marketing 120

Account Based Marketing Account Top of Funnel Webinar Metrics 120

Zoominfo

MARCH 5, 2021

When you get customer segmentation right, you show leads content that gets them excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. Marketers then use this information to guide their lead nurturing campaigns and GTM strategies.

Segment 100

Segment Account Based Marketing Lead Scoring Lead Rank 100

DiscoverOrg Sales

MAY 24, 2017

When DiscoverOrg hosted a Meet-Up event, “Overcoming Roadblocks When Selling Enterprise IT,” we expected insights into how successful sales people identify and access key decision makers at targeted accounts. But how do you use this data to make an informed, relevant sales pitch? Don’t make a discovery sales call to the CIO.

Account Based Marketing 264

Account Based Marketing Decision Maker Referrals Vendor 264

Zoominfo

JULY 3, 2020

The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. Firmographic data is useful because it gives marketers deeper insights that they can then use to leverage target accounts.

Data 195

Data Account Based Marketing Demographics Segment 195

DiscoverOrg Sales

APRIL 19, 2018

There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: new customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. But don’t forget about your sales territory plan. Expand with a Win/Loss SWOT.

Territories 181

Territories Outsourcing Services Ideal Customer Profile Buyer 181

DiscoverOrg Sales

MAY 30, 2018

Sales and marketing event season just ended. Account-Based Marketing orchestration – sure, that sounds great,” you may think. You need to get your sales and marketing engine firing quickly, efficiently, and without a 50-person team behind it. With ABM?”. With inbound? With outbound?

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Demand Generation Targets 270

Partners in Excellence

JANUARY 31, 2018

Account Based Marketing/Selling is all the rage today. But having played in this space for more than a few years, a lot of what I see is deja-vu all over again, echoing concepts from the 80’s, 90’s, even before (look at some of the original books on account based selling and when they were published.

Account Based Marketing 77

Account Based Marketing Account Marketing Territories 77

SBI

JULY 21, 2020

PETER: Enterprise B2B sales is a complex process of which the buying experience is one very important attribute to closely understand. Failing to appreciate the buying experience will likely result in failure, as you may target the right account at the wrong time. Q: SHOULD SELLING BE VIEWED AS A BUYING EXPERIENCE AND WHY.

Account Based Marketing 142

Account Based Marketing Top of Funnel Ideal Customer Profile Scale 142

SBI Growth

SEPTEMBER 19, 2019

As the leader of a marketing organization, you are getting pressure from the top to make changes. It’s coming up on the end of the third quarter and demand generation at the top of the funnel has been cooling off.

Account Based Marketing 189

Account Based Marketing Top of Funnel Revenue Demand Generation 189

Lead411

OCTOBER 30, 2024

Data-Driven Account-Based Marketing (ABM) An Account-Based Marketing strategy is only as effective as the data that fuels it. By leveraging detailed B2B data, businesses can identify key accounts, understand their needs, and create personalized messaging that resonates.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

Zoominfo

JULY 12, 2022

To stay competitive, businesses and sales teams need to optimize with both intelligence and speed. The best way to get there is an account-based approach to sales and marketing fueled by high-quality data. Yet for too many businesses, account-based marketing doesn’t come easy.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Zoominfo

FEBRUARY 23, 2021

But without prior planning, gathering and using these insights can get obstructed by misaligned sales and marketing teams and unorganized tech stacks. Find out how to maximize data in account-based marketing (ABM) – How successful ABM starts with aligned, data-driven strategies.

Account Based Marketing 195

Account Based Marketing Customer Top of Funnel Webinar Metrics 195

LinkedFusion

AUGUST 26, 2023

Looking to supercharge your sales and marketing game? Well, ever heard of the LinkedIn account-based marketing strategy? You know that feeling when your sales team spends ages talking to leads that are basically never gonna convert? What Is LinkedIn Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profile LinkedIn Account 52

LinkedFusion

AUGUST 26, 2023

Looking to supercharge your sales and marketing game? Well, ever heard of the LinkedIn account-based marketing strategy? You know that feeling when your sales team spends ages talking to leads that are basically never gonna convert? What Is LinkedIn Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profile LinkedIn Account 52

Sales Hacker

APRIL 20, 2020

As a result, B2B sales and marketing teams are yanked towards inside sales strategies like account-based marketing and remote selling. Sales and marketing must banish silos and band together during this turbulent time. Why Account-Based Marketing Is the Right Response.

Account Based Marketing 93

Account Based Marketing Webinar Metrics Strategy Marketing 93

Lead411

NOVEMBER 7, 2024

B2B Sales Process: 9 Steps to Avoid Failure Succeeding in B2B sales heavily depends on using data strategically to target the right leads, personalize outreach, and close deals efficiently. Analyze Historical Data : Look at past deals to determine which customer types and segments have had the highest success rates.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

The Pipeline

NOVEMBER 10, 2016

This would work great if a large segment of the market had needs they were willing to act on, but the reality is that most potential prospects do not. Yet most sales people, encouraged by their managers and a hoard of pundits, default to the former. Or how they may help you get to somewhere you want to get to?

Objections 296

Objections Prospecting Cold Calling Account Based Marketing 296

MarketJoy

MAY 8, 2025

All this data can be analysed to get leads that have shown to have a higher chance of conversion, and you can prioritize these leads for more segmented and effective outreach. The Importance of Account-Based Marketing (ABM) Account-based marketing (ABM) centers on tracking highly prized accounts for customized marketing activities.

Lead Generation 59

Lead Generation Account Based Marketing Webinar Metrics Lead Scoring 59

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. They focus on their ideal customer profile.

Account Based Marketing 111

Account Based Marketing Top of Funnel Ideal Customer Profile Account 111