Account Based Marketing Prospecting Sales 
Zoominfo
NOVEMBER 1, 2024
Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.
Sales and Marketing Management
JULY 19, 2021
Narrowing target marketing efforts to a small number of prospects can produce outsized results. The post When to Use 1:1 or 1:Few Account-Based Marketing appeared first on Sales & Marketing Management.
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Zoominfo
NOVEMBER 22, 2019
Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar?
Zoominfo
NOVEMBER 11, 2020
Account-based marketing (ABM) is time-consuming; getting it right takes hard work, consolidation of resources and alignment on the part of both sales and marketing. We handle roughly 80 accounts of both existing customers and prospects, with an average of around 15,000 employees in each account.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
Zoominfo
JUNE 5, 2018
Account-based marketing has seen a surge in popularity over recent years. In fact, over 90% of B2B marketers say they recognize the value of ABM as a must-have strategy ( source ). There’s only one problem, however– 60% of marketers also say that the overall health of their data is unreliable ( source ).
Sales and Marketing Management
MAY 14, 2017
Author: Senraj Soundar, ConnectLeader Founder and CEO ABM – account based marketing – is the most-talked-about strategy right now in the B2B world. Yet, ABM has been around forever. “I I was using basic ABM principles at Dell 25 years ago,” said John Ellett, CEO nFusion. But, ABM is not a solo task.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. ZoomInfo’s MarketingOS changes all that.
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It’s the missing piece to any ABM strategy. ABM is a strategy in which sales and marketing teams identify target accounts first, and then build out a personalized approach to win over that target account — an alternative to casting a wide net and inevitably wasting time on unqualified accounts.
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