SBI Growth

MARCH 4, 2020

Account-Based Marketing has been at the top of the hype scale in marketing departments for a number of years now. At this point, most organizations have tested or adopted ABM at some level. Still, now marketing and product leaders are.

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Account Based Marketing Top of Funnel Scale Funnel 207

Zoominfo

OCTOBER 9, 2024

The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. Openprise Openprise is a RevOps automation platform designed to streamline and enhance sales and marketing operations.

Software 130

Software Software Account Data 130

DiscoverOrg Sales

JULY 29, 2016

There is a renewed interest in Account-Based Marketing (ABM) and it currently has two definitions: 1) a strategy for marketing to existing clients for the purpose of cross-selling or expanding presence within an account, and. DiscoverOrg recently partnered with ListenLoop to improve our own ABM program.

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Account Based Marketing Account Marketing eBook 120

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market data systems, automatically directing them to the right salesperson saving time, reducing errors, and enhancing the overall effectiveness of your sales efforts. Learn More about Terminus ABM Platform 6.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Zoominfo

MARCH 17, 2025

Revenue operations leaders are confronting complex challenges on two fronts: designing smarter territories for expansion, and maximizing productivity for frontline go-to-market (GTM) teams. But many RevOps teams still struggle with inefficient segmentation, suboptimal territory design, and a lack of actionable insights. The result?

Territories 130

Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

Pointclear

JANUARY 13, 2017

ABM drives bigger, better deals. Most marketing and sales folks I talk to agree … in theory. Many are still trying to figure out how to put ABM principles in place. The deck outlines the 5 steps you need to apply the super-targeted approach to reaching out to prospects that is ABM: Identify Targets and Target Roles.

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Account Based Marketing Account PointClear Cost per Lead 100

Sales and Marketing Management

SEPTEMBER 14, 2017

Author: Jim Fowler Buzzwords don’t get much buzzier than account-based marketing. Marketers in the B2B space are all about it, and there’s data to back that assertion up. Still, while it’s great in theory, ABM isn’t all that practical for most businesses. At its core, ABM is a communication strategy.

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Account Based Marketing Jigsaw Campaigns Account 168

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge.

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Account Based Marketing Scale Strategy Marketing 147

Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Sales and Marketing Management

APRIL 10, 2017

Account-based marketing (ABM) is red hot today, and for good reason. According to ITSMA , 84 percent of marketers are seeing higher ROI with ABM than other marketing programs. In other words, marketing should define the ideal customer and know the addressable market. ABM = ICP + TAM.

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Account Based Marketing Ideal Customer Profile Account InsideView 120

Zoominfo

JANUARY 16, 2025

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. Understanding Intent Data: From Noise to Opportunity Intent data is a familiar concept to marketers, but it has evolved significantly in the past several years.

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Intent Intent Data Intent Signal Account Based Marketing 130

Pointclear

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

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Account Based Marketing Lead Generation Account Government 100

Vainu

OCTOBER 8, 2020

It’s well documented that target marketing campaigns, like account-based marketing (ABM), deliver better results and higher return on investment. ABM concentrates most resources on the highest-value prospective customers possible, using highly targeted, personalized campaigns to win over particular accounts.

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Segment Account Based Marketing Marketing Customer 109

Zoominfo

AUGUST 11, 2020

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better.

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Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

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Account Based Marketing Account Software Software 89

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. How Does Lookalike Targeting Enhance B2B Marketing Campaigns?

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B2C Ideal Customer Profile Account Based Marketing Lead Rank 264

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. While there is no precise recipe to segment audiences, we’re here to help you nail down the fundamentals. The marketer’s version of the chicken or the egg. An age-old question.

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Segment Ideal Customer Profile Account Based Marketing B2B 130

Zoominfo

AUGUST 1, 2022

We’ve all heard the stories (maybe you’ve even told some yourself) of sales and marketing teams working in unison, launching hyper-targeted account-based marketing (ABM) campaigns that resonate with ideal customers — and drive the type of revenue that makes your team legendary. Let’s dive into each category.

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Account Based Marketing Top of Funnel Lead Rank Ideal Customer Profile 130

Zoominfo

MAY 5, 2021

If you were a marketer 20 years ago, you would have given anything for this scenario. In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. But times have changed.

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Segment Lead Rank Trends Marketing Qualified Lead 130

Sales Hacker

NOVEMBER 22, 2019

Account-based marketing isn’t new anymore. ABM allows you to craft efficient solutions to some of the biggest issues plaguing sales today. At Belkin, ABM helps us process a huge volume of data. ABM Is Here to Stay. Now that you have the tech to implement it, let’s get into the ABM tactics.

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Account Based Marketing Ideal Customer Profile Lead Generation Sales Qualified Lead 132

Zoominfo

FEBRUARY 11, 2021

You not only look sleazy in your email marketing, but the spam filters are sure to pick these up and they’ll never reach their destination. Email marketing may be one of the most successful marketing channels out there, but that doesn’t mean email service providers want you clogging up their servers with it.

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Account Based Marketing Campaigns Email Marketing Advertising 264

Sales and Marketing Management

MAY 14, 2018

Author: Joe Andrews What defines a mature go-to-market model in B2B companies? Is it having a growth strategy focused on new market segments? Does it include a focus on account-based marketing (ABM), a topic with a lot of buzz today? Why does your go-to-market maturity matter?

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Ideal Customer Profile InsideView Account Based Marketing Lead Rank 204

Lead411

OCTOBER 30, 2024

Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. Personalize at scale.

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Scale Enterprise Enterprise Account Based Marketing 189

DiscoverOrg Sales

MAY 24, 2017

Before we discuss the top 10 takeaways from the panel, I want to make an important point: All the CIOs mentioned – and I agree – it’s often the Chief Marketing Officer (CMO) who buys IT these days , rather than the CIO. Don’t send generic emails if you’re doing ABM or ABSD. Do align with marketing.

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Account Based Marketing Decision Maker Referrals Vendor 264

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. This is particularly useful when it comes to account based marketing (ABM).

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Data Account Based Marketing Demographics Segment 195

DiscoverOrg Sales

MARCH 27, 2017

Account-Based Marketing. Account-Based Sales Development. Account-Based Customer Success. Q: There’s a lot of AB acronyms these days can you give a quick run down of the differences between ABE, ABM, and ABSD? You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn.

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Account Based Marketing Account Top of Funnel Webinar Metrics 120

Zoominfo

MARCH 5, 2021

When you get customer segmentation right, you show leads content that gets them excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. Marketers then use this information to guide their lead nurturing campaigns and GTM strategies.

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Segment Account Based Marketing Lead Scoring Lead Rank 100

Partners in Excellence

JANUARY 31, 2018

Account Based Marketing/Selling is all the rage today. But having played in this space for more than a few years, a lot of what I see is deja-vu all over again, echoing concepts from the 80’s, 90’s, even before (look at some of the original books on account based selling and when they were published.

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Account Based Marketing Account Marketing Territories 72

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

SBI Growth

SEPTEMBER 19, 2019

As the leader of a marketing organization, you are getting pressure from the top to make changes. It’s coming up on the end of the third quarter and demand generation at the top of the funnel has been cooling off.

Account Based Marketing 189

Account Based Marketing Top of Funnel Revenue Demand Generation Targets 189

Zoominfo

MARCH 9, 2021

Now, they’re the ones seeing a repeatable pattern when it comes to segments of customers. Creating more tools easily fosters the proliferation of even more niche tools and less market consolidation, despite endless predictions touting company takeovers. The lightbulb goes on, and they’re like, ‘we can build software to do this.’

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Account Based Marketing Hubspot Advertising Advertising 246

Zoominfo

FEBRUARY 23, 2021

If you’re sitting on customer intelligence in your CRM or database — is your marketing team making the most of it? Customer intelligence allows marketers to understand leads and current clients more in-depth, and gain better insights. The sales funnel – Engage with leads at every stage (after audience segmentation).

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Account Based Marketing Customer Top of Funnel Webinar Metrics 195

LinkedFusion

AUGUST 26, 2023

Looking to supercharge your sales and marketing game? Well, ever heard of the LinkedIn account-based marketing strategy? This blog is your ticket to mastering the art of using account-based marketing on LinkedIn. What Is LinkedIn Account Based Marketing? Let’s roll!

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Account Based Marketing Ideal Customer Profile LinkedIn Account 52

LinkedFusion

AUGUST 26, 2023

Looking to supercharge your sales and marketing game? Well, ever heard of the LinkedIn account-based marketing strategy? This blog is your ticket to mastering the art of using account-based marketing on LinkedIn. What Is LinkedIn Account Based Marketing? Ready to level up?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profile LinkedIn Account 52

Sales Hacker

APRIL 20, 2020

As a result, B2B sales and marketing teams are yanked towards inside sales strategies like account-based marketing and remote selling. Sales and marketing must banish silos and band together during this turbulent time. Why Account-Based Marketing Is the Right Response.

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Account Based Marketing Webinar Metrics Strategy Marketing 93

DiscoverOrg Sales

APRIL 19, 2018

In this blog, you’ll learn how to create a sales territory plan in 3 steps: Identify buyer-centric market opportunities. Calculate your Total Addressable Market (TAM). These pain points represent an opportunity in the IT market. This is what we like to call an “outside-in” go-to-market strategy to sales territory planning.

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Territories Outsourcing Services Ideal Customer Profile Buyer 181