Remove Account Based Marketing Remove Intent Signal Remove Software
article thumbnail

Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

article thumbnail

Visitor Identification Software: Turning Anonymous Site Visits into Leads

Zoominfo

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lead-to-Account Matching and Routing: Optimizing Sales Efficiency

Zoominfo

Efficiently managing leads and routing them to the right accounts is a challenge for many companies, no matter the size. Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. Learn More about Terminus ABM Platform 6.

Account 130
article thumbnail

Best B2B Sales Tools for 2025: The Essential Toolkit for Sales Success

Zoominfo

These represent the key software platforms for your sales team to evaluate. Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team.

article thumbnail

3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

According to a Demand Gen Report survey : 80% of companies say intent helped with ABM account prioritization and scoring 73% saw accelerated pipeline 53% improved their ability to define ideal customer profile. Historically for intent signals, most of the data usually came at a one week delay.

Segment 246
article thumbnail

Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count

Zoominfo

So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par. ZoomInfo MarketingOS Finally, ABM with data you can trust. When automation platforms get buying signals from target accounts, they can trigger customized emails and display ads.

article thumbnail

Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world. How Do I Know Which Intent Data is Trustworthy? ZoomInfo MarketingOS Finally, ABM with data you can trust.