Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. It also limited the scalability of ABM efforts. What’s the difference?

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

NOVEMBER 18, 2024

Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence. Personalized Marketing : Targeted visitor insights allow for tailored campaigns and higher engagement. Informed Sales Strategies : Sales teams gain insights into visitor behavior, enabling more effective outreach.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

MARCH 7, 2023

Building a technology stack to support your account-based marketing (ABM) strategy is no easy feat. Whether you’re new to ABM or want to give your existing strategy an edge, evaluating the strength of your tech stack is essential. When it comes to ABM strategies , that’s a common question.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. These represent the key software platforms for your sales team to evaluate.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Lead411

NOVEMBER 7, 2024

B2B Sales Process: 9 Steps to Avoid Failure Succeeding in B2B sales heavily depends on using data strategically to target the right leads, personalize outreach, and close deals efficiently. Use this data to identify companies likely in-market for your solution. Here’s a guide to help you leverage the right data effectively: 1.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Zoominfo

JANUARY 26, 2021

And while the payoff is certainly worthwhile, enterprise lead generation does not come without a set of challenges that salespeople and marketers alike have to work to overcome. Long Sales Cycles: Enterprise companies are big, and they want to make sure they are getting best-in-class solutions. ABM For Targeted Outreach.

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

AUGUST 30, 2023

Buyers who are in the market today probably haven’t asked for a meeting. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. When research on a particular topic is higher than usual, the account “spikes” on those topics. What Are the Different Types of Intent Data?

Intent Data 147

Intent Data Intent Intent Signal Lead Rank 147

Zoominfo

JANUARY 26, 2021

And while the payoff is certainly worthwhile, enterprise lead generation does not come without a set of challenges that salespeople and marketers alike have to work to overcome. Long Sales Cycles: Enterprise companies are big and they want to make sure they are getting best-in-class solutions.

Lead Generation 130

Lead Generation Enterprise Enterprise Lead Rank 130

Zoominfo

AUGUST 1, 2023

We aggregate these spikes so your go-to-market teams can get ahead of customer problems and opportunities, whether that means sales reps reaching out to key contacts or account-based marketing campaigns that can get your brand in front of decision-makers. Washington Commanders Sale On Nov.

Intent Data 130

Intent Data Intent Intent Signal Data 130

Emissary

JULY 1, 2022

[Updated in July 2022] With so many ABM companies out there, it can be hard to keep track of each platform’s features, benefits, and shortcomings. There are many companies that offer a full stack of features covering all aspects of account-based marketing. Today’s ABM market leaders. Demandbase.

Account Based Marketing 52

Account Based Marketing Lead Rank Company Ideal Customer Profile 52

Zoominfo

MAY 16, 2022

So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par. ZoomInfo MarketingOS Finally, ABM with data you can trust. When automation platforms get buying signals from target accounts, they can trigger customized emails and display ads.

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. 1 for buyer intent by G2.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Zoominfo

MAY 21, 2021

But they’re not asking your sales team for help. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. GTM Plays Automated go-to-market plays that can rapidly scale your business.

Intent Data 130

Intent Data Intent Lead Rank Data 130

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Intent Signal 100

Intent Signal B2B Customer How To 100

Zoominfo

FEBRUARY 5, 2024

Every business dreams of a pipeline of well-qualified inbound leads that land in their sales team’s laps. The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. Marketers and sales reps generate outbound leads by actively reaching out to prospects.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Sales Hacker

JANUARY 20, 2021

As pipelines shrank due to COVID-19, many organizations shifted from inbound to an account-based sales and marketing outreach approach. In fact, a study by Terminus showed that in 2019, 23% of respondents had no active ABM program. of respondents, currently say they have an ABM program.

Account Based Marketing 80

Account Based Marketing Top of Funnel Account Lead Rank 80

Sales Hacker

FEBRUARY 16, 2024

Sales leaders like Florin Tatulea (Director of Sales at Barley) feel the impact from the past few years alone: “Pure cold outbound is 3x harder than it was in 2021.” 3 Track signals Signals are everywhere, across multiple platforms and stages. So how can one cut through the noise?

Strategy 125

Strategy Lead Rank Intent Signal Ideal Customer Profile 125

Zoominfo

MAY 11, 2021

Once you have a list of relevant accounts—let’s say 500 of them—identify the key decision-makers at each of those companies. Look for titles such as CEO, CFO, and VP of sales. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Trick #2: Eliminate undesired contacts Digital marketers often overlook this step.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

JUNE 10, 2024

In today’s intensely competitive market, the coveted first-mover advantage is no longer good enough. To truly sell smarter and win faster, sales and marketing professionals need to be the first to reach their targets precisely when buyers are ready to engage. Sure, they might be the perfect fit for your solutions. The result?

Buyer 100

Buyer Opportunity Closing Intent Signal 100

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. ZoomInfo is Launching Streaming Intent For readers unfamiliar with intent data, let’s provide essential context: intent data uncovers buying signals based on online consumption patterns. Get a Demo How (And Why!)

Intent Data 100

Intent Data Buyer Intent Intent Ideal Customer Profile 100

Sales Hacker

AUGUST 16, 2019

Like family dynamics, sales and marketing dynamics can be… Interesting. . Having been on both sides of the equation, I’ve seen how lack of alignment gets in the way of everyone’s best intentions. BUT just like there is a path to a drama-free Thanksgiving, Sales and Marketing alignment is possible.

Top of Funnel 79

Top of Funnel Intent Signal Account Based Marketing Marketing 79

SendBuzz

MAY 1, 2023

If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence. Why is personalization in email marketing for B2B necessary? ABM also looks at marketing more broadly than just lead creation.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence. ABM also looks at marketing more broadly than just lead creation. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

MARCH 31, 2024

Key Steps Ghostwrite an executive email : The sales team can tee C-level officers up for success by drafting key outreach messaging for them — an open-ended ask for help with the account becomes one more to-do on their already busy calendar, but a compelling outreach draft makes approval and sending easy. Schuck says. “If

Top of Funnel 130

Top of Funnel Decision Maker Ideal Customer Profile Scale 130

Zoominfo

MARCH 15, 2023

To be a strategic revenue partner in 2023, B2B marketers need to prioritize sales and marketing alignment, increase efficiencies, and scale consistently. Priority #1: Sales and Marketing Alignment One of the key levers to help drive more revenue is to improve sales and marketing alignment.

Top of Funnel 130

Top of Funnel Lead Rank Ideal Customer Profile Scale 130

Nutshell

FEBRUARY 28, 2024

Website visitor tracking aims to convert visitors into customers by getting them into your sales pipeline. Provides data for ABM marketing Account-based marketing (ABM) is a form of marketing that, instead of targeting a general customer profile based on demographics, targets a specific account or organization.

Ideal Customer Profile 71

Ideal Customer Profile B2B Top of Funnel Tools 71

Janek Performance Group

APRIL 10, 2024

In the competitive landscape of B2B sales, effectively qualifying prospects is paramount. It involves assessing the fit and readiness of potential leads based on various criteria. However, many B2B sales teams struggle with inefficient qualification processes. 67% of lost sales result from improper qualification.

Lead Rank 62

Lead Rank B2B Ideal Customer Profile Prospecting 62

SugarCRM

JANUARY 18, 2024

The game has changed, with more and more buyers doing research outside the typical sales process. Add in economic ups and downs, and you’ve got a real sales rollercoaster. So, what’s happening? Sales intelligence tools! Intent data is a powerful tool to identify buying groups that have not contacted sales.

Intent Data 26

Intent Data Intent SugarCRM Data 26

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. Outreach empowers sales teams to manage their sales pipeline , close more deals, and forecast revenue. 1) Outreach.io

Lead Scoring 52

Lead Scoring Lead Rank Lead Generation Sales Qualified Lead 52