Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. It also limited the scalability of ABM efforts.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

MARCH 7, 2023

Building a technology stack to support your account-based marketing (ABM) strategy is no easy feat. Whether you’re new to ABM or want to give your existing strategy an edge, evaluating the strength of your tech stack is essential. When it comes to ABM strategies , that’s a common question.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

APRIL 17, 2025

Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team. It delivers AI-powered suggestions for each account, whether thats a new lead triggered by job changes, a financing event, or a high-intent signal.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

JANUARY 26, 2021

Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. And while the payoff is certainly worthwhile, enterprise lead generation does not come without a set of challenges that salespeople and marketers alike have to work to overcome. ABM For Targeted Outreach.

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

Lead411

NOVEMBER 7, 2024

Implement Intent Data for Timely Targeting Identify Buying Signals : Intent data provides insights into which companies are actively researching topics related to your product. Use this data to identify companies likely in-market for your solution. Automating this process saves time and prioritizes leads more accurately.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Zoominfo

AUGUST 30, 2023

Modern go-to-market teams have the tools, data, and tactics that would make their predecessors wildly jealous. Buyers who are in the market today probably haven’t asked for a meeting. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. What is Intent Data?

Intent Data 147

Intent Data Intent Intent Signal Lead Rank 147

Zoominfo

MAY 5, 2021

If you were a marketer 20 years ago, you would have given anything for this scenario. In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

JANUARY 26, 2021

Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. And while the payoff is certainly worthwhile, enterprise lead generation does not come without a set of challenges that salespeople and marketers alike have to work to overcome. What Is Enterprise Lead Generation?

Lead Generation 130

Lead Generation Enterprise Enterprise Lead Rank 130

Zoominfo

MAY 16, 2022

Marketing technology stacks have been giving marketers headaches since the dawn of time (OK, maybe not that long … but it feels like it). And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools. So why now?

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. When a company is consuming a larger-than-usual amount of information on a particular topic, the ZoomInfo platform will display an intent spike for that account.

Intent Data 130

Intent Data Intent Intent Signal Data 130

Emissary

JULY 1, 2022

[Updated in July 2022] With so many ABM companies out there, it can be hard to keep track of each platform’s features, benefits, and shortcomings. There are many companies that offer a full stack of features covering all aspects of account-based marketing. Today’s ABM market leaders. Demandbase.

Account Based Marketing 52

Account Based Marketing Lead Rank Company Ideal Customer Profile 52

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Sales Hacker

JANUARY 20, 2021

As pipelines shrank due to COVID-19, many organizations shifted from inbound to an account-based sales and marketing outreach approach. In fact, a study by Terminus showed that in 2019, 23% of respondents had no active ABM program. of respondents, currently say they have an ABM program.

Account Based Marketing 80

Account Based Marketing Top of Funnel Account Lead Rank 80

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

Intent Data 130

Intent Data Intent Lead Rank Data 130

Zoominfo

FEBRUARY 5, 2024

The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. ZoomInfo MarketingOS Finally, ABM with data you can trust. The list, sadly, can seem endless.

Intent Signal 100

Intent Signal B2B Customer How To 100

Zoominfo

MAY 11, 2021

While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. And to stay relevant, you need to break down your audiences based on as many nuances as you can get your hands on, and then try to prioritize.” At ZoomInfo, we prove that this works.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Sales Hacker

AUGUST 16, 2019

Like family dynamics, sales and marketing dynamics can be… Interesting. . Having been on both sides of the equation, I’ve seen how lack of alignment gets in the way of everyone’s best intentions. BUT just like there is a path to a drama-free Thanksgiving, Sales and Marketing alignment is possible. 12 percent!! .

Top of Funnel 79

Top of Funnel Intent Signal Account Based Marketing Marketing 79

Zoominfo

JUNE 10, 2024

In today’s intensely competitive market, the coveted first-mover advantage is no longer good enough. To truly sell smarter and win faster, sales and marketing professionals need to be the first to reach their targets precisely when buyers are ready to engage. Sure, they might be the perfect fit for your solutions.

Buyer 100

Buyer Opportunity Closing Intent Signal 100

SendBuzz

MAY 1, 2023

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. The answers to the above questions (in order): 1) Yes; 2) Because data innovation relies on iteration, and ZoomInfo puts customer value above all; 3) Well, glad you asked — let’s dive deeper below… ZoomInfo MarketingOS Finally, ABM with data you can trust.

Intent Data 100

Intent Data Buyer Intent Intent Ideal Customer Profile 100

Sales Hacker

FEBRUARY 16, 2024

If you’re struggling with inaccurate data from clunky database tools, try Wiza for free today and see why 300,000+ sales, marketing, and recruiting professionals trust it in their daily prospecting. ChatGPT has a browser built in, so you can have it do market research and other research related tasks for you. Uber Eats ft.

Strategy 125

Strategy Lead Rank Intent Signal Ideal Customer Profile 125

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

MARCH 15, 2023

While things may feel unsettled, the good news is that there are clear priorities for B2B marketers to focus on in 2023. My sense is that marketing has three core responsibilities: to drive revenue, nurture the brand, and optimize the customer experience.

Top of Funnel 130

Top of Funnel Lead Rank Ideal Customer Profile Scale 130

Zoominfo

MARCH 31, 2024

In a hyper-competitive market, B2B sellers are constantly looking for an edge with their ideal prospects. As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals.

Top of Funnel 130

Top of Funnel Decision Maker Ideal Customer Profile Scale 130

Nutshell

FEBRUARY 28, 2024

Plus, we’ll show you 10 visitor recognition tools that will boost your inbound marketing strategy. Website visitor tracking data helps your marketing efforts too. Here are a few ways that visitor tracking can improve your marketing team’s effectiveness. Table of Contents What is website visitor tracking?

Ideal Customer Profile 71

Ideal Customer Profile B2B Top of Funnel Tools 71

Janek Performance Group

APRIL 10, 2024

In addition, sellers should look for intent signals. These are things happening within the account that could indicate readiness to buy. Miscommunication or misalignment between sales and marketing teams can delay or derail the process. In fact, Gartner research shows the importance of aligning sales and marketing.

Lead Rank 62

Lead Rank B2B Ideal Customer Profile Prospecting 62

SugarCRM

JANUARY 18, 2024

Accessible: Time sensitivity is crucial, requiring quick action on intent signals to align with the buyer’s decision stage. Intent data is a powerful tool to identify buying groups that have not contacted sales. in influenced pipeline attribution from ABM 2.8M This has resulted in: 9.9M

Intent Data 26

Intent Data Intent SugarCRM Data 26

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. Drift chatbots come in three flavors — marketing, sales or service. Visit their pricing page to learn more.

Lead Scoring 52

Lead Scoring Lead Rank Lead Generation Sales Qualified Lead 52