Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. It also limited the scalability of ABM efforts. What’s the difference?

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

MARCH 7, 2023

Building a technology stack to support your account-based marketing (ABM) strategy is no easy feat. Whether you’re new to ABM or want to give your existing strategy an edge, evaluating the strength of your tech stack is essential. When it comes to ABM strategies , that’s a common question.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

NOVEMBER 18, 2024

ZoomInfo Sales enables teams to engage effectively, leveraging seamless CRM integration for streamlined workflows, while ZoomInfo Marketing equips demand generation and ABM teams with data-driven orchestration for targeted engagement.

Sales Qualified Lead 130

Sales Qualified Lead Lead Scoring Lead Rank Software 130

Zoominfo

JANUARY 26, 2021

The name of the game when it comes to developing an enterprise lead generation strategy is account based marketing (ABM). You need to target large organizations as a whole entity, which is precisely where ABM comes in. ABM For Targeted Outreach.

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

Lead411

NOVEMBER 7, 2024

Use this data to identify companies likely in-market for your solution. Prioritize Leads with Intent : Focus on prospects showing high buying intent, as they are further along in the buying cycle. An ABM approach helps you align sales and marketing efforts around specific accounts to drive personalized, high-touch engagement.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

AUGUST 30, 2023

ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. Take a page from our modern go-to-market playbook to launch coordinated sales and marketing campaigns at scale.

Intent Data 147

Intent Data Intent Intent Signal Lead Rank 147

Zoominfo

MAY 5, 2021

According to a Demand Gen Report survey : 80% of companies say intent helped with ABM account prioritization and scoring 73% saw accelerated pipeline 53% improved their ability to define ideal customer profile. Historically for intent signals, most of the data usually came at a one week delay.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

JANUARY 26, 2021

Here’s why: More valuable accounts Increased monthly recurring revenue (MRR) Boosted brand equity How to Generate Enterprise Leads The name of the game when it comes to developing an enterprise lead generation strategy is account based marketing (ABM ).

Lead Generation 130

Lead Generation Enterprise Enterprise Lead Rank 130

Emissary

JULY 1, 2022

[Updated in July 2022] With so many ABM companies out there, it can be hard to keep track of each platform’s features, benefits, and shortcomings. There are many companies that offer a full stack of features covering all aspects of account-based marketing. Today’s ABM market leaders. Demandbase.

Account Based Marketing 52

Account Based Marketing Lead Rank Company Ideal Customer Profile 52

Zoominfo

AUGUST 1, 2023

We aggregate these spikes so your go-to-market teams can get ahead of customer problems and opportunities, whether that means sales reps reaching out to key contacts or account-based marketing campaigns that can get your brand in front of decision-makers. We also run a live feed of companies spiking on various topics.

Intent Data 130

Intent Data Intent Intent Signal Data 130

Zoominfo

MAY 16, 2022

So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par. ZoomInfo MarketingOS Finally, ABM with data you can trust. When automation platforms get buying signals from target accounts, they can trigger customized emails and display ads.

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

Zoominfo

SEPTEMBER 22, 2023

Hearing directly from an employee at a specific company that they are looking for your product, for example, makes a world of difference compared to relying on third-party accounts to find your prospects. Where and how a company sources its intent data says a lot, so keep this in mind before trusting any company that offers intent data.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Intent Signal 100

Intent Signal B2B Customer How To 100

Zoominfo

MAY 21, 2021

When your prospects visit other websites, you have no visibility into their activity or implied intent. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo How Do You Use B2B Intent Data? There are five main use cases for sales and marketing teams using intent data in 2021: Identify early buyer interest.

Intent Data 130

Intent Data Intent Lead Rank Data 130

Zoominfo

FEBRUARY 5, 2024

Warm up those phone lines by using advanced buyer intent signals to make sure you’re not wasting everyone’s time. While mass email marketing is more impersonal than speaking directly with a prospect, segmentation allows reps to personalize messages in bulk. The secret to making cold calling work?

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

MAY 5, 2021

Now more than ever, it’s crucial to dedicate a substantial portion of your marketing budget to high quality, verified audience data (at least 10 to 15 percent, according to Donovan). ZoomInfo MarketingOS Finally, ABM with data you can trust. Historically for intent signals, most of the data usually came at a one week delay.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Sales Hacker

JANUARY 20, 2021

In fact, a study by Terminus showed that in 2019, 23% of respondents had no active ABM program. of respondents, currently say they have an ABM program. Also, 66% of all organizations engaging in ABM do not have a blended strategy. Feel free to jump ahead: What is account-based sales and marketing?

Account Based Marketing 79

Account Based Marketing Top of Funnel Account Lead Rank 79

Zoominfo

MAY 11, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Trick #2: Eliminate undesired contacts Digital marketers often overlook this step. Intent data notifies you when prospects show interest in learning more about—and potentially purchasing—a solution like yours by consuming content relevant to your business.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

OCTOBER 28, 2020

The answers to the above questions (in order): 1) Yes; 2) Because data innovation relies on iteration, and ZoomInfo puts customer value above all; 3) Well, glad you asked — let’s dive deeper below… ZoomInfo MarketingOS Finally, ABM with data you can trust. In other words, there was too much data , which led to too many intent signals.

Intent Data 100

Intent Data Buyer Intent Intent Ideal Customer Profile 100

Zoominfo

JUNE 10, 2024

Intent data signals are often siloed across multiple systems in the tech stack, resulting in missed opportunities. Even specialized ABM or sales engagement tools typically handle signal data through their own narrow lens. Many salespeople waste much of their time pursuing prospects who aren’t ready to buy.

Buyer 100

Buyer Opportunity Closing Intent Signal 100

Sales Hacker

FEBRUARY 16, 2024

Pocus brings together product usage and other intent signals (customer, community, marketing data) to surface top leads, enabling reps to act fast. More for your eardrums : Alexa Grabell is the Co-Founder and CEO of Pocus. Pocus is mission control for your pipeline.

Strategy 124

Strategy Lead Rank Intent Signal Ideal Customer Profile 124

Sales Hacker

AUGUST 16, 2019

Combining third-party intent signals with your organization’s first-party marketing automation and CRM data gives revenue teams insight into every known and unknown behavior, allowing them to create personalized and targeted outreach. . With so many martech solutions out there, we run the risk of piecing together a frankenstack.

Top of Funnel 79

Top of Funnel Intent Signal Account Based Marketing Marketing 79

SendBuzz

MAY 1, 2023

Discoverability : Since search engines take into account the root domain, your chances of ranking well in a search are increased the more campaigns you conduct utilizing the same domain. 3) Account-based marketing ABM is a type of corporate marketing approach that focuses resources on a specific group of target customers within a market.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

Discoverability : Since search engines take into account the root domain, your chances of ranking well in a search are increased the more campaigns you conduct utilizing the same domain. 3) Account-based marketing ABM is a type of corporate marketing approach that focuses resources on a specific group of target customers within a market.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

Zoominfo

JULY 25, 2023

ZoomInfo’s SalesOS platform is the clear leader, supplying GTM teams with over 80 million direct dial contacts, 140 million email addresses, and millions of intent signals across more than 11,000 topics. That means getting the best possible B2B contact data.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

MARCH 15, 2023

These same topics are also an important source of intent signals. Middle of the funnel: Here you want to maximize the number of high-value accounts, and individuals at those accounts, who are engaging with you across channels and across sales and marketing. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Top of Funnel 130

Top of Funnel Lead Rank Ideal Customer Profile Scale 130

Zoominfo

MARCH 31, 2024

Aircover: Meanwhile, you can use account-based marketing software to surround the prospect with valuable messaging that aligns with their position in the buyer’s journey. Key Steps Use multi-part intent analysis: Ideally, you want to layer additional intent signals around your initial surge of broad interest.

Top of Funnel 130

Top of Funnel Decision Maker Ideal Customer Profile Scale 130

Nutshell

FEBRUARY 28, 2024

Provides data for ABM marketing Account-based marketing (ABM) is a form of marketing that, instead of targeting a general customer profile based on demographics, targets a specific account or organization.

Ideal Customer Profile 71

Ideal Customer Profile B2B Top of Funnel Tools 71

Janek Performance Group

APRIL 10, 2024

In addition, sellers should look for intent signals. These are things happening within the account that could indicate readiness to buy. Instead, hyperpersonalization means providing value and insight at each touchpoint through your ABM strategy. This can boost account engagement 28%.

Lead Rank 62

Lead Rank B2B Ideal Customer Profile Prospecting 62

SugarCRM

JANUARY 18, 2024

Accessible: Time sensitivity is crucial, requiring quick action on intent signals to align with the buyer’s decision stage. Intent data is a powerful tool to identify buying groups that have not contacted sales. in influenced pipeline attribution from ABM 2.8M This has resulted in: 9.9M

Intent Data 26

Intent Data Intent SugarCRM Data 26

Sales Hacker Training

MARCH 14, 2023

Features: Buyer intent signals Website visitor tracking B2B contact & company search Conversational intelligence Price : Visit their pricing page to learn more. Features: Alert sales when a prospect is most engaged Scale efforts with AI Carry out ABM Showcase revenue impact Price : $1,250 to $15,000 per month, billed annually.

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52