DiscoverOrg Sales

JANUARY 23, 2019

When you think about Fit data , most people think about the ideal customer profile: The firmographic, demographic data, and other baseline data from great tools like DiscoverOrg. In an account-based world – and really any software buying committee – you typically have eight to ten buyers out there.

Account Based Marketing 120

Account Based Marketing Intent Account Ideal Customer Profile 120

Zoominfo

MARCH 6, 2021

With the correct firmographic data, marketers can target campaigns based on industry, decision-maker roles, or revenue. . For example, a supply-chain management software brand might segment leads using firmographics to target CEOs and CFOs at food industry companies with 500+ employees. Behavioral Segmentation.

Segment 204

Segment Account Based Marketing Lead Rank Lead Scoring 204

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Make Intent Data Actionable?

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Sales Hacker

MARCH 5, 2021

Investing in buyer intent data is one of the best ways to differentiate yourself — now, more than ever. As we move into 2021, buyer intent data will help you gain ground on competitors and connect with prospects. How to Use Buyer Intent Data for Differentiation. The remote sales landscape is getting stuffy.

Buyer Intent 129

Buyer Intent Intent Data Intent Top of Funnel 129

Sales Hacker

NOVEMBER 19, 2020

Intent data can change how you prospect, manage the sales cycle, and close deals. And the right data can be the difference between success and failure. And while there are many types of intent data, let’s dig into three that you may not have thought about in the past. What is Intent Data.

Intent Data 123

Intent Data Intent Real Estate Data 123

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account.

Data 195

Data Account Based Marketing Demographics Segment 195

Zoominfo

APRIL 17, 2025

Thats why weve waded through the available data, including third-party rankings and our own research, to assemble this list of top sales tools for your B2B sales team in 2025. These represent the key software platforms for your sales team to evaluate.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

DiscoverOrg Sales

FEBRUARY 6, 2018

Sales teams tend to value hiring and personnel signals more than marketing teams. For all of it’s buzz, only 20% of respondents use predictive data to fuel their ABM efforts. So how are B2B businesses collecting and using big data for predictive intelligence? Intent data. This includes: Time on website.

Ideal Customer Profile 238

Ideal Customer Profile Data Intent Data Lead Scoring 238

Zoominfo

MAY 5, 2021

Achieving granularity may require a hefty investment, but with quality data fueling your campaigns, you lay the foundation for a healthy ROI. Trend #2: Leveraging real-time intent data. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? The answers to the above questions (in order): 1) Yes; 2) Because data innovation relies on iteration, and ZoomInfo puts customer value above all; 3) Well, glad you asked — let’s dive deeper below… ZoomInfo MarketingOS Finally, ABM with data you can trust.

Intent Data 100

Intent Data Buyer Intent Intent Ideal Customer Profile 100

Zoominfo

APRIL 12, 2021

Target high-value accounts using account-based marketing (ABM) — a strategy-based approach that allows marketing and sales teams to personalize touchpoints throughout the buyer’s journey. . At the enterprise level, you need robust collaboration software.

Scale 189

Scale Enterprise Enterprise Account Based Marketing 189

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. They focus on their ideal customer profile.

Account Based Marketing 113

Account Based Marketing Top of Funnel Ideal Customer Profile Account 113

Zoominfo

AUGUST 22, 2022

For example, a medium-sized business with a larger-than-average sales team might have a bigger need for sales software than an enterprise company with a smaller sales team. ZoomInfo MarketingOS Finally, ABM with data you can trust. For example, let’s say you sell marketing automation software.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Zoominfo

FEBRUARY 8, 2022

That’s why ZoomInfo couldn’t be more excited to announce RevOS , the future of go-to-market software. At the heart of RevOS lies ZoomInfo’s Data Cloud. SalesOS ZoomInfo SalesOS is the modern go-to-market platform for B2B sales teams.

Software 100

Software Software Account Based Marketing Hiring 100

BuzzBoard

NOVEMBER 24, 2023

Often, software service providers find themselves on a perpetual quest for innovative strategies to not only survive but thrive. The logic behind is pretty simple—the intensifying competition keeps disrupting the market as a chain reaction, compelling SaaS businesses to reinvent their marketing and sales time and again.

Account Based Marketing 52

Account Based Marketing Account Ideal Customer Profile Infusion 52

Zoominfo

APRIL 12, 2021

Personalize at scale Target high-value accounts using account-based marketing (ABM) — a strategy-based approach that allows marketing and sales teams to personalize touchpoints throughout the buyer’s journey. At the enterprise level, you need robust collaboration software.

Scale 130

Scale Enterprise Enterprise Account Based Marketing 130

Zoominfo

MARCH 5, 2021

Something to think about: According to Folloze, 77% of B2B sales and marketing professionals believe personalized marketing experiences make for better customer relationships. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo What Are Key Segments in Marketing?

Segment 100

Segment Account Based Marketing Lead Rank Lead Scoring 100

Sales Hacker

JUNE 18, 2024

The evolution of content marketing from “clicks to conversations” Choosing people over product and finding passion in your work. Go-to-market tactics that are working for HubSpot, from chatbots to intent data. 9:45 – Is an MBA still relevant for today’s fast-changing market?

Intent Data 122

Intent Data Customer Hubspot Account Based Marketing 122

Zoominfo

MAY 16, 2022

So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par. ZoomInfo MarketingOS Finally, ABM with data you can trust. Let’s say you’re targeting ZoomInfo and you know that it’s a software company based in Vancouver, WA.

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

SBI

JUNE 19, 2019

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in a market for a new car.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Zoominfo

MAY 5, 2021

Achieving granularity may require a hefty investment, but with quality data fueling your campaigns, you lay the foundation for a healthy ROI. ZoomInfo MarketingOS Finally, ABM with data you can trust. Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

DiscoverOrg Sales

FEBRUARY 27, 2018

You’ve probably heard the term “tech stack”: The combination of software products that comprise a company’s installed technologies. True sales intelligence includes installed technology data. Intent data: a competitive intelligence must-have. See how to get truly predictive results from Fit + Opportunity + Intent data.

Competition 145

Competition Ideal Customer Profile Intent Data Intent 145

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account.

Account Based Marketing 100

Account Based Marketing Data Demographics Segment 100

Hubspot Sales

DECEMBER 23, 2022

From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. Unlike manual prospecting, sales prospecting software allows you to quickly identify potential customers. Prospect and data quality will improve. HubSpot Sales Lead Software.

Tools 128

Tools Ideal Customer Profile Prospecting Intent Data 128

Zoominfo

FEBRUARY 5, 2024

The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

SEPTEMBER 22, 2022

This will help you build target account lists, identify buying committee members, and retarget good-fit customers. ZoomInfo MarketingOS Finally, ABM with data you can trust. Social Media Social media is especially important for upper-funnel marketing, building brand awareness, and creating community. Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in a market for a new car.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

DiscoverOrg Sales

OCTOBER 3, 2018

Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Engagio is a B2B SaaS software company focused on helping marketers and salespeople drive the best business value for their company. Intent data. So be prepared.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

Zoominfo

NOVEMBER 29, 2021

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

LeadBoxer

OCTOBER 3, 2019

Intent data is the key to identifying those leads sooner, nurturing them earlier in their buying journey, and making more sales. You’ll also learn how to pick the right intent data supplier for your needs, so you don’t end up with the wrong strategy for your business. What is Intent Data?

Intent Data 45

Intent Data Intent Ideal Customer Profile Data 45

Zoominfo

FEBRUARY 3, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Finally, in October of 2020, ZoomInfo acquired Clickagy, a leading provider of artificial intelligence-powered behavioral B2B intent data. Get a Demo Introducing B2B Advertising with MarketingOS No guessing. What you see is what you get.

Advertising 130

Advertising Advertising Prospecting Intent 130

Zoominfo

JULY 25, 2023

Select firmographic data points, such as industry, geography, and revenue, and demographic data points, such as job title and location to narrow down your total addressable market. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SalesFuel

FEBRUARY 24, 2025

As businesses rely more on data to drive decisions, having the right sales intelligence software isnt just an advantage its a necessity. focuses on helping sales teams find accurate contact data for their prospects. Adapt-synced CRM platforms merge data in perfect harmony. For outbound sales pros, Seamless.AI

Software 52

Software Software Tools Lead Rank 52

SugarCRM

JANUARY 18, 2024

In fact, 43% of salespeople made use of sales intelligence tools and intent data in 2023, a 54% increase from two years ago. What is Intent Data? Second-party intent: data from a provider that has a direct relationship with the user, such as software review sites. Sales intelligence tools!

Intent Data 26

Intent Data Intent SugarCRM Data 26

Corporate Visions

SEPTEMBER 12, 2019

They need to keep up with ever-changing marketing automation solutions, CRM systems, social media monitors, buyer intent data, digital marketing platforms, analytics tools, and much more. Is there such a thing as too much campaign personalization, specifically as it pertains to Account-Based Marketing (ABM)?

Direct Response 69

Direct Response Marketing Qualified Lead Lead Rank Demand Generation Targets 69

Green Lead's B2B

AUGUST 6, 2021

How do you generate the list of accounts to call? Can we provide an ABM (Account Based Marketing) list for you to call? Do you have Intent Data to enrich the ABM list? Where is your staff based (USA, India, Philippines, Eastern Europe, other)?

Outsourcing Services 46

Outsourcing Services Lead Gen Cost per Lead Vendor 46