Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Bottom line: intent data is gold. The good news?

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Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. It also limited the scalability of ABM efforts. What’s the difference?

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. This approach helps in turning profitable prospects into long-term, lucrative clients.

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Demand Generation Agencies Demand Generation Targets Demand Generation B2B 271

Zoominfo

AUGUST 30, 2023

Prospects who love your product may not be ready to buy. Buyers who are in the market today probably haven’t asked for a meeting. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. What is Intent Data? What Are the Different Types of Intent Data?

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Intent Data Intent Intent Signal Lead Rank 147

Zoominfo

SEPTEMBER 24, 2024

When combined with AI, these signals become powerful tools that reach potential customers much earlier in their journey — giving go-to-market teams a massive advantage over competitors who rely solely on ideal customer profile matches, traditional intent data, or account-fit scores.

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Top of Funnel Ideal Customer Profile Marketing Buyer 130

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

Sales Hacker

NOVEMBER 19, 2020

Intent data can change how you prospect, manage the sales cycle, and close deals. And the right data can be the difference between success and failure. And while there are many types of intent data, let’s dig into three that you may not have thought about in the past. What is Intent Data.

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Intent Data Intent Real Estate Data 123

Zoominfo

MARCH 6, 2021

For behavioral segmentation, intent data plays a significant role in understanding lead behaviors. Marketers might create a customer segment based on website activity, such as visits to a product page or watching customer success videos. Segmentation analysis helps marketers determine segment quality.

Segment 204

Segment Account Based Marketing Lead Rank Lead Scoring 204

DiscoverOrg Sales

JANUARY 23, 2019

In most cases, we address this by showing our customers how to really leverage Intent Data. Use Intent Data to prioritize accounts. Intent Data is valuable because it lets us know which prospects are actually in market for your solutions. Prioritize sales outreach with buyer intent.

Account Based Marketing 120

Account Based Marketing Intent Account Ideal Customer Profile 120

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason?

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Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Make Intent Data Actionable?

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Intent Data Buyer Intent Intent Data 130

Zoominfo

MAY 21, 2021

Your prospects are out there right now, hunting for a solution to a problem you can solve. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. Try it Now What is Intent Data?

Intent Data 130

Intent Data Intent Lead Rank Data 130

Zoominfo

AUGUST 1, 2023

What if you could see opportunities arise with your prospects before they go public? Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Let’s break down a few examples to show how intent can be your crystal ball.

Intent Data 130

Intent Data Intent Intent Signal Data 130

Zoominfo

NOVEMBER 3, 2021

Sales and marketing leaders have reached a tipping point when it comes to using intent data , and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner Inc. Intent data isn’t a red carpet to a signed contract.

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Intent Data Intent Data How To 130

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

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Account Based Marketing Account Software Software 89

Sales Hacker

MARCH 5, 2021

Investing in buyer intent data is one of the best ways to differentiate yourself — now, more than ever. As we move into 2021, buyer intent data will help you gain ground on competitors and connect with prospects. Across the table (or buffering screen on Zoom), sellers are embracing digital sales and prospecting.

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Buyer Intent Intent Data Intent Top of Funnel 129

Zoominfo

MARCH 7, 2023

Building a technology stack to support your account-based marketing (ABM) strategy is no easy feat. Whether you’re new to ABM or want to give your existing strategy an edge, evaluating the strength of your tech stack is essential. When it comes to ABM strategies , that’s a common question.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

NOVEMBER 18, 2024

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

DiscoverOrg Sales

FEBRUARY 6, 2018

Sales teams tend to value hiring and personnel signals more than marketing teams. Knowing your prospect’s tech stack tops the “secret sauce” predictive recipes. For all of it’s buzz, only 20% of respondents use predictive data to fuel their ABM efforts. Intent data. This includes: Time on website.

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Ideal Customer Profile Data Intent Data Lead Scoring 238

Sales and Marketing Management

FEBRUARY 12, 2020

It’s all about your data – B2B companies will increase their focus on customer insights using customer data management investments in ABM, AI and other data-driven sales and marketing programs. The health of companies’ data will become imperative.

Trends 289

Trends Ideal Customer Profile InsideView Customer 289

DiscoverOrg Sales

NOVEMBER 13, 2017

Historically, sales professionals and marketers spent a lot of time chasing down prospects with a scant probability of getting an appointment, let alone winning business. The first step in account-based marketing is to identify target accounts. Intent data. ABM provides the “who?”

Ideal Customer Profile 150

Ideal Customer Profile Account Based Marketing Decision Maker Lead Rank 150

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account.

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Data Account Based Marketing Demographics Segment 195

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Built-In Tools to Power Sales Execution From prospecting to closing, ZoomInfo includes an integrated toolkit to enhance every stage of the sales cycle. The bad news?

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Sales Tools Tools B2B Lead Rank 130

SBI

JULY 21, 2020

Sustained ROI requires an obsessive focus on understanding a prospect’s sentiment, wants, needs, and timing, and only then, delivering relevant and valuable experiences. Q: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS' BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS. Don’t be distracted by this.

Account Based Marketing 142

Account Based Marketing Top of Funnel Ideal Customer Profile Scale 142

Zoominfo

MAY 5, 2021

In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Trend #2: Leveraging real-time intent data.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Lead411

OCTOBER 30, 2024

Companies can expect higher ROI as they avoid resources spent on prospects outside their core ICP. Key Metrics : With refined audience targeting, you can measure ROI through metrics like customer acquisition cost (CAC) and customer lifetime value (CLV) , both of which improve with accurate data-driven targeting.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? The answers to the above questions (in order): 1) Yes; 2) Because data innovation relies on iteration, and ZoomInfo puts customer value above all; 3) Well, glad you asked — let’s dive deeper below… ZoomInfo MarketingOS Finally, ABM with data you can trust.

Intent Data 100

Intent Data Buyer Intent Intent Ideal Customer Profile 100

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. They focus on their ideal customer profile.

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Account Based Marketing Top of Funnel Ideal Customer Profile Account 112

DiscoverOrg Sales

OCTOBER 24, 2017

For many years, sales and marketing teams turned to list providers for prospecting and lead generation. Plagued by incorrect, incomplete, and outdated information, these purchased lists typically led to a lot of time wasted calling bad phone numbers and prospecting to invalid contacts. Account-based marketing and sales.

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Account Based Marketing Marketing Lead Rank Lead Scoring 145

Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Sales Hacker

JUNE 30, 2022

Account-based marketing (ABM) is a growth tactic and revenue accelerator, but many sales reps and even sales leaders are skeptical about this approach. ABM doesn’t work without tight sales and marketing alignment. That’s why the most important factor for ABM success is sustained change management.

Account Based Marketing 126

Account Based Marketing Intent Data Marketing Intent 126

Lead411

NOVEMBER 7, 2024

Implement Intent Data for Timely Targeting Identify Buying Signals : Intent data provides insights into which companies are actively researching topics related to your product. Use this data to identify companies likely in-market for your solution.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

DiscoverOrg Sales

MAY 30, 2018

Account-Based Marketing orchestration – sure, that sounds great,” you may think. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. With ABM?”. With inbound?

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Targets Demand Generation 270

A Sales Guy

DECEMBER 15, 2016

ABM, Account Based Marketing, we’ve all heard about it. (If ABM is a legitimate element of a 21st Century selling organization. I’m sick and tired of every blog post, podcast or talk that declares “ABM isn’t new!” Sure, there are elements of ABM that smart B2B practitioners have been doing for years.

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Account Based Marketing Account Lead Rank Pipeline 60

Sales Hacker

NOVEMBER 7, 2018

Intent data has become one of the hottest topics in the B2B sales and marketing space. A 2018 ABM Benchmark Report found only 25% of companies were using it. What the heck is intent data? The content consumption habits of a prospect can provide a precious clue into this prospect’s interests.

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Intent Data Intent Outsourcing Services Buyer 83

Zoominfo

MARCH 9, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

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Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

Sales Hacker

APRIL 6, 2020

This article is Part 1 in a series on leveraging intent data to book more meetings, accelerate deals, and ultimately crush quota! Let’s get started… Introduction to Intent Data. This alignment starts with creating a system for identifying when an account has entered the engagement stage of the buyer’s journey.

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Intent Data Lead Rank Intent Enterprise 92