Zoominfo

MARCH 13, 2025

These stories of real companies that have used ZoomInfo to grow, retain, and expand their customer base show how an intelligent approach can drive measurable success: higher conversions, stronger sales alignment, and more predictable growth. For its next act, the company set its sights on becoming the recognized leader in the field.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

SBI Growth

FEBRUARY 8, 2017

Today’s article is focused on how to execute account-based marketing. This involves replacing leads with opportunities for the sales team through ABM. Turn to the marketing strategy. To follow along, download our 10th annual workbook, How to Make Your Number in 2017.

Account Based Marketing 120

Account Based Marketing Account Workbooks Marketing 120

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 130

SBI

OCTOBER 12, 2017

In the B2B marketing arena, Account Based Marketing (ABM) is on fire these days, and it isn’t showing signs of cooling off anytime soon. Organizations are ditching quantity for quality when it comes to leads and they’re enjoying the real and measurable benefits of ABM.

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Inbound Lead Rank 132

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

Zoominfo

JANUARY 16, 2025

But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Its about giving marketers qualified, actionable intent to drive results right from the start, Depelteau says. The challenge?

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

DiscoverOrg Sales

JANUARY 10, 2018

Account-Based Marketing (ABM) is all the rage in the B2B sales and marketing world … and it’s evolving into something more : Account-Based Everything (ABE) aligns sales and marketing teams with multi-touch campaigns on target accounts. New to ABM? Talk to us!

Account Based Marketing 46

Account Based Marketing Account Video Decision Maker 46

Sales Hacker

APRIL 12, 2022

Join us for a great conversation about what account-based marketing is and what it means when it’s done well. If you missed episode #203, check it out here: Putting People at the Center of Sales Conversations with Andy Paul. The keys to being a successful growth marketer. Subscribe to the Sales Hacker Podcast.

Account Based Marketing 107

Account Based Marketing Ideal Customer Profile Account Strategy 107

SBI Growth

SEPTEMBER 19, 2019

It’s coming up on the end of the third quarter and demand generation at the top of the funnel has been cooling off. As the leader of a marketing organization, you are getting pressure from the top to make changes.

Account Based Marketing 189

Account Based Marketing Top of Funnel Revenue Demand Generation 189

Zoominfo

AUGUST 1, 2022

We’ve all heard the stories (maybe you’ve even told some yourself) of sales and marketing teams working in unison, launching hyper-targeted account-based marketing (ABM) campaigns that resonate with ideal customers — and drive the type of revenue that makes your team legendary.

Account Based Marketing 130

Account Based Marketing Top of Funnel Lead Rank Ideal Customer Profile 130

Pointclear

OCTOBER 1, 2015

There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? Today in part 4, we hear from Scott Vaughan , Chief Marketing Officer at Integrate. Account Based Marketing (ABM) is not a new concept or idea.

Account Based Marketing 100

Account Based Marketing Lead Generation Account Sales Qualified Lead 100

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Pointclear

OCTOBER 6, 2015

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. So it’s with great pleasure that I conclude this series on ABM with feedback from SiriusDecisions. Here's the thing: Account-Based Marketing is not really about lead generation at all.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Zoominfo

MARCH 7, 2023

Building a technology stack to support your account-based marketing (ABM) strategy is no easy feat. Whether you’re new to ABM or want to give your existing strategy an edge, evaluating the strength of your tech stack is essential. When it comes to ABM strategies , that’s a common question.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

JANUARY 5, 2023

At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Ranked campaign tiers can organize lists by region or other value-based segmentation.

Cost per Lead 130

Cost per Lead Demand Generation Targets Demand Generation Lead Rank 130

Sales Hacker

SEPTEMBER 25, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. It was launched back in 2016, which given the rapid pace of go-to-market innovation, is becoming obsolete.

Account Based Marketing 108

Account Based Marketing Account Lead Rank Demand Generation Targets 108

Sales and Marketing Management

MAY 14, 2018

Does it include a focus on account-based marketing (ABM), a topic with a lot of buzz today? InsideView just published a study of over 500 B2B sales and marketing professionals with new insight on go-to-market (GTM) maturity, a topic of growing interest for many business leaders.

Ideal Customer Profile 204

Ideal Customer Profile Account Based Marketing InsideView Lead Rank 204

SBI Growth

NOVEMBER 17, 2016

Today’s topic is how to replace leads with opportunities for the sales team. Demand generation and lead management does not work for companies with business models dependent on a small number of accounts but who spend a lot. Waiting for.

Account Based Marketing 120

Account Based Marketing Lead Rank Opportunity Leads 120

Zoominfo

NOVEMBER 18, 2024

Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence. Here are some of the benefits: Lead Generation : Detailed visitor data can improve lead quality and conversion rates. Personalized Marketing : Targeted visitor insights allow for tailored campaigns and higher engagement.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Emissary

JUNE 6, 2022

Tech marketers were some of the very first to adopt ABM as a strategy distinct from inbound and traditional lead generation. In the beginning, account-based marketing for enterprise tech marketers was simply an account list and a high-value direct mail campaign. Download the Guide.

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Demand Generation Targets 52

Sales Hacker

JANUARY 6, 2021

If only sales and marketing were that swashbuckling in real life, right? First of all, this pirate ship is built on account-based marketing (ABM). Every crew member on a ship has a duty to perform, and it’s the same when your sales and marketing teams are aligned. Email marketing.

Account Based Marketing 71

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 71

Zoominfo

DECEMBER 20, 2021

By understanding a prospect’s tone, language, and approach, marketing and sales teams can better grasp where the prospect is in their buying journey and deliver a tailored experience. ZoomInfo MarketingOS Finally, ABM with data you can trust. Real-time communication: Messages that are sent and received instantly.

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. A MQL is the foundation of processes within a marketing funnel — namely, an inflection point of engagement met that drives expectations for sales intervention.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Igniting Sales Transformation

FEBRUARY 21, 2018

In this episode, my guest is Shari Johnston, VP Marketing at Casetext and our topic is Aligning your Go To Market Strategy Around Account-Based Marketing. Account Based Marketing, Account Based Selling and Account Based Everything has been a pretty hot topic for the last two + years.

Account Based Marketing 50

Account Based Marketing Ideal Customer Profile Account Demand Generation Targets 50

SBI

FEBRUARY 13, 2018

The event is a not to be missed if you’re in Marketing, but it’s increasingly become a must-attend event for those responsible for Sales Enablement as well. Marketing organizations are being more tightly held responsible for revenue generation. What Sales Wants from Marketing.

Hoovers 139

Hoovers Account Based Marketing Demand Generation Targets Demand Generation 139

SBI

JUNE 19, 2019

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. Your buyer persona is the VP of sales for both.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Zoominfo

APRIL 20, 2022

But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. So, what metrics should marketers report on ?

Account Based Marketing 130

Account Based Marketing Marketing Lead Rank Top of Funnel 130

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

AUGUST 31, 2020

Technology : Sales and marketing intelligence platforms and customer relationship management systems. Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

SBI

FEBRUARY 25, 2020

Personalize messaging and content in omni-channel marketing. Account-based marketing (ABM). We have seen firsthand the power that customer advocates wield in B2B buyers’ decisions in our own sales cycles, as well as those of our customers. Become a CMO technologist to accomplish the preceding items.

Account Based Marketing 122

Account Based Marketing Customer Demand Generation Agencies Case Study 122

Zoominfo

DECEMBER 20, 2019

“The overall idea is stand out,” says Senior Sales Development Rep, Zachary Thompson. Sometimes, prospects will give me their personal email address, after a good phone call, because it will get lost if I email their business account!”. How to [set up an ABM strategy ]” … or whatever the content is. People get so many emails.

B2B 243

B2B Hubspot Marketo Account Based Marketing 243

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. A MQL is the foundation of processes within a marketing funnel — namely, an inflection point of engagement met that drives expectations for sales intervention.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Zoominfo

SEPTEMBER 22, 2022

Simultaneously, the prospect of a slowing economy is affecting marketing budgets, creating the perfect conditions for a wave of tech stack consolidation. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Chorus.ai

APRIL 27, 2018

Talking about “the buyer” no longer makes sense for most B2B sales organizations. Account Based Marketing (ABM) is the latest buzz word but it is not a silver bullet. Account Based Marketing (ABM) is the latest buzz word but it is not a silver bullet.

Account Based Marketing 48

Account Based Marketing Revenue Strategy Demand Generation Targets 48

DiscoverOrg Sales

JUNE 8, 2017

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. And more than ten years later, the definition of what sales enablement actually is has yet to be nailed down. Process-oriented sales enablement. Marketing-generated awareness.

Lead Generation 194

Lead Generation Sales Qualified Lead Marketing Qualified Lead Lead Rank 194

Zoominfo

NOVEMBER 29, 2021

KPIs should also hold each team member accountable for hitting their number and doing their part. While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. ZoomInfo MarketingOS Finally, ABM with data you can trust. Intent lift.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130