SBI Growth

FEBRUARY 8, 2017

Today’s article is focused on how to execute account-based marketing. This involves replacing leads with opportunities for the sales team through ABM. Turn to the marketing strategy. To follow along, download our 10th annual workbook, How to Make Your Number in 2017.

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Account Based Marketing Account Workbooks Marketing 120

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Zoominfo

MARCH 13, 2025

With a pile of fragmented data and a lack of cohesive marketing insights, Impartner needed a clear way to capitalize on untapped market potential to create more opportunities and optimize its resources effectively. 12% quarter-over-quarter pipeline growth. 15 hours saved by leveraging automation and scaling their first campaign.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

SBI

OCTOBER 12, 2017

In the B2B marketing arena, Account Based Marketing (ABM) is on fire these days, and it isn’t showing signs of cooling off anytime soon. Organizations are ditching quantity for quality when it comes to leads and they’re enjoying the real and measurable benefits of ABM. then you’re cheating yourself.

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Account Based Marketing Ideal Customer Profile Inbound Lead Rank 132

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge.

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Account Based Marketing Scale Strategy Marketing 147

Zoominfo

MARCH 17, 2025

Fujitsu: Maximizing Productivity and Sales Efficiency Fujitsu Americas, a top technology solutions provider, needed a single, efficient, highly accurate data solution that could tell the whole story within a prospect account including revealing org charts, technology stacks, and contact information reliably and in far less time.

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Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

SBI Growth

DECEMBER 17, 2016

Today’s topic is how to execute Account Based Marketing. While B2B account marketing has been around for years, we discuss the modern techniques required for success. To follow along, download our 10th annual workbook, How to Make Your Number in 2017. Turn to.

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Account Based Marketing Account Workbooks How To 120

Zoominfo

JANUARY 16, 2025

But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Pipeline Expansion : Leverage need-based signals to re-engage dormant leads or cross-sell to existing customers. The challenge?

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Intent Intent Data Intent Signal Account Based Marketing 130

Sales Hacker

APRIL 12, 2022

Join us for a great conversation about what account-based marketing is and what it means when it’s done well. The keys to being a successful growth marketer. How a well-defined ICP makes account-based marketing easier. Keys to successful growth marketing [11:35]. powered by Sounder.

Account Based Marketing 109

Account Based Marketing Ideal Customer Profile Account Strategy 109

SBI Growth

SEPTEMBER 19, 2019

It’s coming up on the end of the third quarter and demand generation at the top of the funnel has been cooling off. As the leader of a marketing organization, you are getting pressure from the top to make changes.

Account Based Marketing 189

Account Based Marketing Top of Funnel Revenue Demand Generation 189

DiscoverOrg Sales

JANUARY 10, 2018

Account-Based Marketing (ABM) is all the rage in the B2B sales and marketing world … and it’s evolving into something more : Account-Based Everything (ABE) aligns sales and marketing teams with multi-touch campaigns on target accounts. New to ABM? Measure 3: Opportunities Created.

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Account Based Marketing Account Video Decision Maker 46

Zoominfo

AUGUST 1, 2022

We’ve all heard the stories (maybe you’ve even told some yourself) of sales and marketing teams working in unison, launching hyper-targeted account-based marketing (ABM) campaigns that resonate with ideal customers — and drive the type of revenue that makes your team legendary. Let’s dive into each category.

Account Based Marketing 130

Account Based Marketing Top of Funnel Lead Rank Ideal Customer Profile 130

Pointclear

OCTOBER 1, 2015

There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Account Sales Qualified Lead 100

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason?

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Account Based Marketing Sales Qualified Lead Account Data 100

Pointclear

OCTOBER 6, 2015

So it’s with great pleasure that I conclude this series on ABM with feedback from SiriusDecisions. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Zoominfo

MARCH 7, 2023

Building a technology stack to support your account-based marketing (ABM) strategy is no easy feat. Whether you’re new to ABM or want to give your existing strategy an edge, evaluating the strength of your tech stack is essential. When it comes to ABM strategies , that’s a common question.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

JANUARY 5, 2023

A few years ago, companies looking to expand into new markets and territories might see a big budget as the surest sign of a serious campaign. At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. Find out how today.

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Cost per Lead Demand Generation Demand Generation Targets Lead Rank 130

DiscoverOrg Sales

MAY 30, 2018

Account-Based Marketing orchestration – sure, that sounds great,” you may think. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. With ABM?”.

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Pipeline Demand Generation Agencies Demand Generation Demand Generation Targets 270

Sales Hacker

SEPTEMBER 25, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. It was launched back in 2016, which given the rapid pace of go-to-market innovation, is becoming obsolete.

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Account Based Marketing Account Lead Rank Demand Generation 112

Sales and Marketing Management

MAY 14, 2018

Does it include a focus on account-based marketing (ABM), a topic with a lot of buzz today? InsideView just published a study of over 500 B2B sales and marketing professionals with new insight on go-to-market (GTM) maturity, a topic of growing interest for many business leaders.

Ideal Customer Profile 204

Ideal Customer Profile InsideView Account Based Marketing Lead Rank 204

SBI Growth

NOVEMBER 17, 2016

Demand generation and lead management does not work for companies with business models dependent on a small number of accounts but who spend a lot. Today’s topic is how to replace leads with opportunities for the sales team. Waiting for.

Account Based Marketing 120

Account Based Marketing Lead Rank Opportunity Marketing Qualified Lead 120

Emissary

JUNE 6, 2022

Tech marketers were some of the very first to adopt ABM as a strategy distinct from inbound and traditional lead generation. In the beginning, account-based marketing for enterprise tech marketers was simply an account list and a high-value direct mail campaign. Download the Guide.

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Account Based Marketing Enterprise Enterprise Demand Generation Targets 52

Zoominfo

NOVEMBER 18, 2024

ZoomInfo Sales enables teams to engage effectively, leveraging seamless CRM integration for streamlined workflows, while ZoomInfo Marketing equips demand generation and ABM teams with data-driven orchestration for targeted engagement.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Sales Hacker

JANUARY 6, 2021

If only sales and marketing were that swashbuckling in real life, right? First of all, this pirate ship is built on account-based marketing (ABM). Every crew member on a ship has a duty to perform, and it’s the same when your sales and marketing teams are aligned. In ABM, that’s true.

Account Based Marketing 74

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 74

Zoominfo

DECEMBER 20, 2021

Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” ZoomInfo MarketingOS Finally, ABM with data you can trust.

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130

Zoominfo

DECEMBER 2, 2019

Account-Based Marketing – yeah, sounds great,” you’re thinking. But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. Test a variety of demand generation tactics.

Small Business 216

Small Business Small Business Pipeline Demand Generation Agencies 216

Igniting Sales Transformation

FEBRUARY 21, 2018

In this episode, my guest is Shari Johnston, VP Marketing at Casetext and our topic is Aligning your Go To Market Strategy Around Account-Based Marketing. Account Based Marketing, Account Based Selling and Account Based Everything has been a pretty hot topic for the last two + years.

Account Based Marketing 50

Account Based Marketing Ideal Customer Profile Account Demand Generation Targets 50

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing.

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Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. “You can’t boil the ocean.

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Segment Ideal Customer Profile Account Based Marketing B2B 130

SBI

FEBRUARY 13, 2018

With that in mind, here are the 5 sessions I’ll be attending for sure: Predictable Pipeline: Sales Enablement Strategies & Tactics To Increase Your Confidence In Hitting Your Number with Matt Heinz of Heinz Marketing. Marketing Beyond Marketers: Putting Sales Enablement Before Demand Generation with Tabitha Adams of D-Link.

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Hoovers Account Based Marketing Demand Generation Demand Generation Targets 139

SBI

JUNE 19, 2019

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.

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Account Based Marketing Engineering Ideal Customer Profile Account 50

Zoominfo

APRIL 20, 2022

In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. ZoomInfo MarketingOS Finally, ABM with data you can trust. In 2020, that figure was down to 47%.

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Account Based Marketing Marketing Lead Rank Top of Funnel 130

Zoominfo

AUGUST 31, 2020

Job titles involved : Executives, directors, and managers of revenue operations, product marketing, marketing strategy, sales intelligence, and marketing intelligence. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

SBI

FEBRUARY 25, 2020

Personalize messaging and content in omni-channel marketing. Account-based marketing (ABM). Advocates are an essential component of sales, marketing, social media, events, demand generation, analyst relations, investor relations, PR, and more.

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Account Based Marketing Customer Demand Generation Agencies Case Study 122

Zoominfo

OCTOBER 5, 2021

This has major consequences for both the marketing team and their sales counterparts. “If If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Chorus.ai

APRIL 27, 2018

“The buyer” is no longer a single person; it is a unit, a whole group of decision-makers that participate in the sale each playing a unique role… To market and sell to all those people, companies must change their strategy from focusing on individuals (traditional demand generation) to focusing on accounts (ABM).

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Account Based Marketing Revenue Strategy Demand Generation 48