Sales Hacker

JULY 15, 2021

That’s the tremendous power of account-based marketing (ABM). To successfully execute your ABM strategy, you must watch your costs closely from the first touch to the last. This is a step-by-step guide on how to check the ROI of your ABM strategy paying particular attention to cost.

Account Based Marketing 117

Account Based Marketing Top of Funnel ROI Cost Per Click 117

Zoominfo

AUGUST 7, 2018

We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Customer relationship management (CRM) platforms aren’t strictly sales tools.

B2B 178

B2B Tools Lead Rank Lead Scoring 178

Zoominfo

MAY 5, 2021

When you start drilling down into who your customer really is, the cost-per-click will increase because the likelihood of conversions drastically increases—but so will the efficiency of your marketing spend. For example, you may want to segment an audience by job title, company size, industry and location.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

AUGUST 7, 2018

We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. CRM Customer relationship management (CRM) platforms aren’t strictly sales tools.

B2B 130

B2B Tools Lead Rank Lead Scoring 130

Zoominfo

MAY 5, 2021

When you start drilling down into who your customer really is, the cost-per-click will increase because the likelihood of conversions drastically increases—but so will the efficiency of your marketing spend. ZoomInfo MarketingOS Finally, ABM with data you can trust. In addition to FLoC, Apple’s latest iOS 14.5

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

JULY 14, 2023

How Account-Based Marketing Drives Personalized Experiences Account-based marketing, or ABM, consumes a large share of marketing budgets. Deciding which accounts to target can make or break your ABM strategy.

Paid Content 130

Paid Content Report B2B Top of Funnel 130

Zoominfo

FEBRUARY 5, 2024

However, marketers can control expenditure by applying a maximum cost-per-click threshold per keyword. Outbound Lead Generation Tools To execute a comprehensive outbound campaign, sales and marketing teams need the right tools. Automation tools are important here.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130